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What does an Assistant Sales Manager do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An assistant sales manager is responsible for supporting the sales manager in various tasks related to managing the sales team. This may include developing sales strategies, setting targets, and analyzing data. The assistant sales manager may also be responsible for training and coaching sales staff.

Assistant Sales Manager job duties include:

  • Work with the sales manager to develop and implement sales strategies
  • Plan and oversee sales staff training
  • Develop and monitor sales budgets
  • Analyze sales statistics to identify areas of improvement
  • Monitor competitor activity and generate leads for new business opportunities
  • Resolve customer complaints in a timely and professional manner
  • Prepare reports for upper management detailing sales activities and progress towards targets
  • Maintain positive relationships with customers and clients
  • Coach and motivate sales staff to meet or exceed targets

Assistant Sales Manager Job Requirements

Most employers require assistant sales managers to have at least a bachelor's degree in business, marketing, or a related field. Many companies also prefer candidates who have previous experience working in sales or customer service. Some employers may require assistant sales managers to be certified in sales management from a professional organization such as the American Sales Association.

Assistant Sales Manager Skills

  • Communication
  • Organization
  • Time management
  • Prioritization
  • Multitasking
  • Customer service
  • Negotiation
  • Persuasion
  • Closing skills
  • Prospecting
  • Territory management

Related: Top Assistant Sales Manager Skills: Definition and Examples

How to become an Assistant Sales Manager

The Assistant Sales Manager is responsible for achieving assigned sales targets, developing and managing a sales team, and providing leadership and direction to the sales force. They work closely with the Sales Manager to develop and implement sales strategies and plans. The Assistant Sales Manager must be able to motivate and lead a team of sales professionals, as well as have excellent communication and negotiation skills.

To become an Assistant Sales Manager, one must first have several years of experience in sales. It is also beneficial to have a bachelor’s degree in business or a related field. Additionally, it is important to have strong leadership qualities and be able to work well under pressure.

The Assistant Sales Manager position is a great way to move up in a company and take on more responsibility. Those who are successful in this role are typically hardworking, driven, and have a passion for sales. If you have what it takes to be an Assistant Sales Manager, don’t hesitate to pursue this rewarding career!

Related: Assistant Sales Manager Resume Example

Related: Assistant Sales Manager Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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