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What does an Advertising Manager do?

Learn all about Advertising Manager duties, skills and much more. Get expert advice on how to become an Advertising Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An advertising manager is responsible for planning, directing, and coordinating the promotional activities of an organization. They develop marketing campaigns to promote products or services. They also work with sales, public relations, and product development staff.

Advertising Manager job duties include:

  • Developing advertising campaigns
  • Scheduling and placing ads
  • Negotiating ad rates with media outlets
  • Creating or overseeing the production of marketing materials
  • Coordinating promotional activities
  • Monitoring competitor activity
  • Evaluating advertising effectiveness
  • Researching consumer markets
  • Planning and managing budgets

Advertising Manager Job Requirements

Most advertising managers have a bachelor’s degree in advertising, marketing, or business. However, some employers may prefer candidates who have a master’s degree in business administration (MBA) with a concentration in marketing. Many advertising managers also have experience working as an account executive, account manager, or sales manager. Certification from the American Academy of Advertising or the American Marketing Association may be beneficial to job seekers.

Advertising Manager Skills

  • Adept at writing effective copy for ads
  • Skilled in developing creative concepts for ad campaigns
  • Proven ability to manage and motivate a team of creatives
  • Strong analytical skills for evaluating campaign effectiveness
  • Excellent communication and presentation skills
  • Experienced in managing budgets and timelines
  • Well-versed in the latest advertising trends and technologies
  • Proficient in using various software applications for ad creation
  • Able to think outside the box to develop innovative campaigns
  • Resourceful in finding new ways to reach target audiences
  • Passionate about advertising and staying up-to-date with industry trends

Related: Top Advertising Manager Skills: Definition and Examples

How to become an Advertising Manager

Advertising managers are responsible for planning, directing, and coordinating advertising campaigns. They work with art directors, sales agents, and financial staff to create an advertising campaign that will sell a product or service.

Most advertising managers have a bachelor’s degree in advertising, marketing, or business. Many also have experience working in an advertising agency or in a related field, such as market research or public relations.

Advertising managers typically work full time and may occasionally work overtime to meet deadlines. They often work under pressure because they must meet the demands of clients and upper management.

Related: Advertising Manager Resume Example

Related: Advertising Manager Interview Questions (With Example Answers)

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