What does an Advertising Manager do?
Published 3 min read
An advertising manager is responsible for planning, directing, and coordinating the promotional activities of an organization. They develop marketing campaigns to promote products or services. They also work with sales, public relations, and product development staff.
Advertising Manager job duties include:
- Developing advertising campaigns
- Scheduling and placing ads
- Negotiating ad rates with media outlets
- Creating or overseeing the production of marketing materials
- Coordinating promotional activities
- Monitoring competitor activity
- Evaluating advertising effectiveness
- Researching consumer markets
- Planning and managing budgets
Advertising Manager Job Requirements
Most advertising managers have a bachelor’s degree in advertising, marketing, or business. However, some employers may prefer candidates who have a master’s degree in business administration (MBA) with a concentration in marketing. Many advertising managers also have experience working as an account executive, account manager, or sales manager. Certification from the American Academy of Advertising or the American Marketing Association may be beneficial to job seekers.
Advertising Manager Skills
- Adept at writing effective copy for ads
- Skilled in developing creative concepts for ad campaigns
- Proven ability to manage and motivate a team of creatives
- Strong analytical skills for evaluating campaign effectiveness
- Excellent communication and presentation skills
- Experienced in managing budgets and timelines
- Well-versed in the latest advertising trends and technologies
- Proficient in using various software applications for ad creation
- Able to think outside the box to develop innovative campaigns
- Resourceful in finding new ways to reach target audiences
- Passionate about advertising and staying up-to-date with industry trends
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How to become an Advertising Manager
Advertising managers are responsible for planning, directing, and coordinating advertising campaigns. They work with art directors, sales agents, and financial staff to create an advertising campaign that will sell a product or service.
Most advertising managers have a bachelor’s degree in advertising, marketing, or business. Many also have experience working in an advertising agency or in a related field, such as market research or public relations.
Advertising managers typically work full time and may occasionally work overtime to meet deadlines. They often work under pressure because they must meet the demands of clients and upper management.
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