What does an Advertising Assistant do?
Published 4 min read
An advertising assistant is responsible for a variety of tasks related to the planning and execution of advertising campaigns. They may work with clients to develop creative concepts, track campaign progress and results, and provide administrative support to the account team. Advertising assistants may also be responsible for writing copy, preparing presentations, and conducting research.
Advertising Assistant job duties include:
- Assist with the development and implementation of advertising campaigns.
- Assist with the preparation of advertising materials, including copywriting, proofreading, and layout.
- Research potential advertising opportunities and make recommendations to management.
- Monitor competitor activity and keep abreast of industry trends.
- Negotiate advertising rates and placement with vendors.
- Develop and maintain relationships with vendors and other service providers.
- Prepare reports detailing advertising activity and results.
- Coordinate schedules and deadlines with other departments or personnel involved in the production of advertisements
- Monitor invoices and payments to ensure accuracy and timeliness
Advertising Assistant Job Requirements
An advertising assistant typically needs at least a high school diploma, although some jobs may require postsecondary education, and most employers prefer candidates with experience in the field. Certification is not typically required, but it may give job seekers an edge over the competition. Advertising assistants typically provide support to advertising and promotions managers by performing administrative tasks, such as scheduling meetings, preparing presentations, and conducting research. They also often help with event planning and coordination.
Advertising Assistant Skills
- Adobe Creative Suite
- InDesign
- Photoshop
- Illustrator
- Acrobat
- Microsoft Office
- Outlook
- Word
- Excel
- PowerPoint
- Keynote
Related: Top Advertising Assistant Skills: Definition and Examples
How to become an Advertising Assistant
Advertising is a field that is constantly evolving, which means there are always new opportunities for those with a passion for marketing and creativity. One role that is always in demand is that of an advertising assistant. As an advertising assistant, you would be responsible for supporting the day-to-day operations of an advertising agency or department.
To become an advertising assistant, you will need to have at least a high school diploma or equivalent. However, many employers prefer candidates who have completed some college coursework, especially in marketing or communications. Additionally, it is helpful to have some prior experience working in customer service or another administrative role. Strong written and verbal communication skills are essential, as is the ability to multitask and stay organized in a fast-paced environment.
If you think you have what it takes to be an advertising assistant, the first step is to research various advertising agencies in your area to find one that aligns with your career goals. Once you’ve identified a few potential employers, reach out and inquire about any open positions or internships that may be available. If you impress during your interview and are offered the job, congratulations – you’re on your way to a career in advertising!
Related: Advertising Assistant Resume Example
Related: Advertising Assistant Interview Questions (With Example Answers)