What does an Advertising Sales Manager do?

Learn all about Advertising Sales Manager duties, skills and much more. Get expert advice on how to become an Advertising Sales Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An advertising sales manager is responsible for generating revenue for a company by selling advertising space. They work with clients to create effective campaigns that meet their needs and budget. They also negotiate rates and contract terms with clients.

Advertising Sales Manager job duties include:

  • Meeting with clients to discuss their advertising needs
  • Identifying potential new clients and conducting sales calls
  • Developing sales proposals and presentations
  • Negotiating advertising contracts
  • Managing client accounts and ensuring that advertising campaigns are delivered as agreed
  • Monitoring campaign performance and providing reports to clients
  • Liaising with internal teams such as creative, production, and finance to ensure smooth delivery of campaigns
  • Keeping up to date with industry trends and developments
  • Attending industry events and networking with potential and existing clients

Advertising Sales Manager Job Requirements

Most advertising sales manager positions require a bachelor’s degree in advertising, marketing, business administration, or a related field. Some organizations may require certification in marketing or advertising from a professional organization. In addition to formal education and certification, employers typically seek candidates with several years of experience working in advertising sales or a related field. Strong communication, interpersonal, and organizational skills are essential for success in this role.

Advertising Sales Manager Skills

  • Communication
  • Negotiation
  • Organization
  • Presentation
  • Time Management
  • Client Relationship Management
  • Prospecting
  • Closing
  • Business Development
  • Account Management
  • Advertising Sales

Related: Top Advertising Sales Manager Skills: Definition and Examples

How to become an Advertising Sales Manager

Advertising sales managers are responsible for generating revenue by managing a team of advertising sales representatives. They develop sales strategies, set quotas, and oversee training and performance. In order to become an advertising sales manager, one must have experience in advertising sales and management. There are also several educational programs that can prepare individuals for this career.

An advertising sales manager typically has a bachelor’s degree in business, marketing, or a related field. Many also have experience working as an advertising sales representative. Advertising sales managers must be able to motivate and lead a team of sales representatives. They must also be able to develop relationships with clients and negotiate contracts.

The best way to prepare for a career as an advertising sales manager is to get experience in advertising sales. Many advertising sales managers start out as advertising sales representatives. There are also several educational programs that can prepare individuals for this career. These programs typically include coursework in business, marketing, and management.

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