What does an Advertising Sales do?

Learn all about Advertising Sales duties, skills and much more. Get expert advice on how to become an Advertising Sales.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An advertising salesperson is responsible for selling advertising space to businesses and individuals. They work with clients to determine the best way to market their products or services, and then create ad campaigns that will reach the target audience. Advertising salespeople typically work for advertising agencies, media companies, or corporations.

Advertising Sales job duties include:

  • Prospect for new business through industry research, trade publications, and networking
  • Develop and maintain positive relationships with current and potential customers
  • Understand customer needs and requirements
  • Negotiate advertising contracts
  • Develop creative sales proposals
  • Present advertising solutions to customers
  • Manage customer accounts
  • Generate reports on account activity and sales pipeline
  • Stay up-to-date on industry trends and news

Advertising Sales Job Requirements

Most advertising sales jobs require at least a bachelor's degree in advertising, marketing, or a related field. Many employers also prefer candidates who have previous sales experience, although it is not always required. Some employers may also require candidates to have a valid driver's license and their own transportation.

Advertising Sales Skills

  • Communication
  • Negotiation
  • Organization
  • Time Management
  • Customer Service
  • Research
  • Writing
  • Creativity
  • Presentation
  • Sales
  • Marketing

Related: Top Advertising Sales Skills: Definition and Examples

How to become an Advertising Sales

Advertising sales is a great career for people who are interested in marketing and sales. Advertising sales representatives sell advertising space to businesses and organizations. They work with clients to determine the best way to market their product or service.

Advertising sales representatives typically have a bachelor’s degree in marketing, advertising, or business. Many companies also require experience in sales. Advertising sales representatives must be able to effectively communicate with clients and understand their needs. They must also be able to negotiate prices and terms of contracts.

If you are interested in becoming an advertising sales representative, you should contact your local Chamber of Commerce or Better Business Bureau. These organizations can help you find job openings in your area. You can also search online job boards or classified ads.

Related: Advertising Sales Resume Example

Related: Advertising Sales Interview Questions (With Example Answers)