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Roku Media Advertising Sales Manager Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 8 min read

Discover key strategies for crafting a compelling resume to land the role of Media Advertising Sales Manager at Roku. Learn to highlight your sales achievements, media industry experience, and adeptness in digital advertising, tailoring your skills and accomplishments to meet Roku's innovative and dynamic environment.

Roku Media Advertising Sales Manager Resume Created Using Our Resume Builder

Media Advertising Sales Manager Resume Example (Text)

Gwynne Wellborn, Media Advertising Sales Manager


(110) 425-1513

Tucson, AZ

Professional Summary

A dynamic Media Advertising Sales Manager with 5 years of comprehensive experience in leading sales teams to exceed revenue targets within highly competitive markets. Skilled in crafting strategic advertising solutions for clients across various media platforms, including digital, print, and broadcast. Demonstrated expertise in negotiating contracts, fostering long-term partnerships, and utilizing data-driven approaches to optimize ad sales strategies. Adept at training and mentoring sales teams, improving processes, and driving operational efficiency. Excels in fast-paced environments, consistently achieving and surpassing sales goals through innovative approaches and a deep understanding of market trends and client needs.

Work Experience

Media Advertising Sales Manager at Clear Channel Outdoor, AZ

Dec 2023 - Present

  • Spearheaded a strategic partnership with a leading automotive brand, driving a 25% increase in year-over-year revenue for Clear Channel Outdoor, AZ by leveraging innovative digital outdoor advertising solutions that targeted key demographic areas, resulting in over $2 million in additional sales.
  • Led the development and execution of a comprehensive digital transformation initiative, which modernized our advertising inventory management system. This resulted in a 40% increase in operational efficiency and enabled real-time analytics for campaign performance tracking, significantly enhancing client satisfaction levels.
  • Successfully negotiated and closed the largest contract in the branch's history, valued at $5 million, with a major retail chain by developing a customized multi-platform advertising campaign. This campaign utilized advanced data analytics to optimize ad placements across digital and traditional billboards, resulting in a 30% boost in the client's local market share within the first six months of implementation.

Assistant Media Advertising Sales Manager at Gannett (USA Today Network), AZ

Sep 2019 - Dec 2023

  • Spearheaded a digital advertising campaign that increased client engagement by 40%, generating an additional $500,000 in revenue for the quarter, by leveraging targeted ad placements and optimizing content across the USA Today Network.
  • Developed and implemented a training program for new sales staff that resulted in a 30% increase in team productivity and a 25% uplift in ad sales within six months, directly contributing to the Arizona region's record-breaking sales quarter.
  • Negotiated and secured a year-long contract with a key automotive client worth $1.2 million, marking the highest-value deal in the Arizona division for the year, by utilizing data-driven insights to demonstrate value and ROI of Gannett's advertising solutions.


Bachelor of Arts in Advertising or Marketing at Arizona State University, AZ

Sep 2014 - May 2019

Relevant Coursework: Principles of Marketing, Consumer Behavior, Advertising Strategy, Digital Marketing Techniques, Brand Management, Market Research, and Integrated Marketing Communications.


  • Salesforce CRM
  • Google Analytics
  • Programmatic Buying
  • Adobe Creative Suite
  • Excel PivotTables
  • LinkedIn Advertising


  • Interactive Advertising Bureau (IAB) Digital Media Sales Certification
  • Google Ads Search Certification

Tips for Writing a Better Roku Media Advertising Sales Manager Resume

Writing a compelling resume for a Roku Media Advertising Sales Manager position requires a strategic approach that highlights your sales prowess, leadership skills, and expertise in the media advertising space, specifically within the Roku ecosystem. Here are tips to help you craft a resume that stands out:

  1. Tailor Your Resume: Customize your resume to align with the specific requirements of the Roku Media Advertising Sales Manager role. Highlight relevant experience, skills, and achievements that demonstrate your capability to excel in this position.

  2. Use a Professional Format: Start with a clean, professional layout that makes your resume easy to read. Use headings, bullet points, and consistent formatting to present your information clearly.

  3. Compelling Summary: Begin with a powerful summary statement that encapsulates your professional identity and value proposition. Mention your years of experience, key skills, and how you can contribute to Roku's advertising sales objectives.

  4. Highlight Relevant Experience: Focus on your experience in media advertising sales, especially any direct experience with Roku or similar platforms. Quantify your achievements (e.g., sales targets met or exceeded, growth achieved, accounts won) to provide concrete evidence of your success.

  5. Showcase Your Leadership Skills: As a manager, your leadership abilities are crucial. Highlight experiences where you led a team, drove sales strategies, or managed key accounts. Include examples of mentoring team members or leading successful projects.

  6. Emphasize Digital and Media Literacy: Roku operates within the digital and streaming media landscape, so showcasing your proficiency in these areas is essential. Mention any relevant certifications, courses, or expertise in digital advertising platforms, programmatic sales, and OTT (over-the-top) media services.

  7. Key Skills Section: Include a section dedicated to your core competencies. For a Roku Media Advertising Sales Manager, relevant skills might include strategic planning, customer relationship management (CRM), negotiation, digital marketing, data analysis, and familiarity with advertising technologies.

  8. Education and Professional Development: List your academic qualifications and any additional training or certifications relevant to the role, especially those focusing on sales management, digital marketing, or media studies.

  9. Use Action Words: Start bullet points with action verbs like "Led," "Developed," "Achieved," to make your roles and accomplishments stand out more dynamically.

  10. Proofread and Edit: Ensure your resume is free from typos, grammatical errors, and jargon. A clean, error-free resume reflects your professionalism and attention to detail.

  11. Keywords from Job Description: Incorporate keywords and phrases from the job description. Many companies use Applicant Tracking Systems (ATS) to screen resumes, so including specific keywords will help ensure your resume gets seen by a human.

  12. Include Metrics: Whenever possible, use numbers to quantify your achievements. For example, "Increased ad sales revenue by 30% year-over-year" provides a clear measure of your effectiveness.

By following these tips and focusing on your achievements and skills relevant to the Roku Media Advertising Sales Manager position, you'll be well on your way to crafting a resume that captures the attention of hiring managers in the competitive media advertising landscape.

Related: Advertising Sales Manager Resume Examples

Key Skills Hiring Managers Look for on Roku Media Advertising Sales Manager Resumes

When applying for a Media Advertising Sales Manager position at Roku, it is crucial to tailor your resume and cover letter to include specific keywords from the job description. Roku, like many modern companies, likely employs Applicant Tracking Systems (ATS) to filter through the high volume of applications received for each job opening. These systems are programmed to scan documents for keywords and phrases that match the job description. By incorporating these keywords into your application materials, you significantly increase the chances of your resume passing through the ATS and landing in the hands of a human recruiter. This strategic approach demonstrates your attention to detail and your direct qualifications for the role, making you stand out as a highly relevant candidate. Given Roku's innovative and competitive edge in the streaming industry, showcasing your ability to effectively communicate and align with their specific needs through the use of targeted keywords can make a decisive difference in advancing through the recruitment process.

The following enumerates essential skills and key terms pertinent to applying for a position as a Media Advertising Sales Manager at Roku.

Key Skills and Proficiencies
Strategic PlanningSales Forecasting
Client Relationship ManagementNegotiation Skills
Market AnalysisDigital Marketing
Advertising Sales TechniquesBudget Management
Communication SkillsPresentation Skills
Team LeadershipAnalytical Thinking
Creative Problem-SolvingCustomer Service
Product KnowledgeNetworking Abilities
Time ManagementSocial Media Marketing
Data AnalysisCRM Software Proficiency
Project ManagementAdaptability

Related: Advertising Sales Manager Skills: Definition and Examples

Common Action Verbs for Roku Media Advertising Sales Manager Resumes

Crafting a resume for a Roku Media Advertising Sales Manager position demands careful attention to detail, especially in the use of action verbs. The challenge lies in selecting verbs that are not only varied but also accurately convey your accomplishments and skills. Repeatedly using common verbs like "managed" or "led" can make your resume seem monotonous and fail to capture the attention of the hiring manager. In the dynamic field of media advertising sales, it's crucial to demonstrate your adaptability, creativity, and leadership through a diverse array of action verbs. For instance, incorporating verbs such as "orchestrated," "innovated," "negotiated," and "amplified" can help paint a more vivid and compelling picture of your experiences and achievements. By carefully choosing distinct and powerful action verbs, you elevate your resume, making it stand out in a competitive job market and showcasing your unique qualifications for managing advertising sales on the Roku platform.

To provide you with a competitive advantage, we have assembled a collection of impactful action verbs designed to enhance your resume and secure your upcoming interview:

Action Verbs

Related: What does an Advertising Sales Manager do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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