What does an Advertising Sales Representative do?
Learn all about Advertising Sales Representative duties, skills and much more. Get expert advice on how to become an Advertising Sales Representative.
Published 4 min read
An advertising sales representative is responsible for generating new business by selling advertising space to clients. They work with businesses of all sizes to create custom advertising campaigns that achieve the client's objectives. In addition to sales, advertising sales representatives are often responsible for developing marketing plans, negotiating contracts, and managing accounts.
Advertising Sales Representative job duties include:
- Prospect for new business by identifying and qualifying potential customers
- Develop and maintain relationships with current and potential customers to generate sales
- Understand customer needs and requirements
- Present products or services to customers and negotiate terms of sale
- Prepare and deliver sales presentations to convince potential customers to buy products or services
- Respond to customer inquiries and complaints in a professional manner
- Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
- Keep abreast of new products/services and changes in the industry
- Attend trade shows and conventions
Advertising Sales Representative Job Requirements
Most advertising sales representatives have at least a bachelor's degree in advertising, marketing, or a related field. Many companies also require their advertising sales representatives to have some experience in sales, customer service, or another related field. Some companies may also require their advertising sales representatives to be certified in Google AdWords or another similar program.
Advertising Sales Representative Skills
- Time Management
- Customer Service
- Closing Skills
- Territory Management
- Product Knowledge
- Industry Knowledge
- Competitive Analysis
Related: Top Advertising Sales Representative Skills: Definition and Examples
How to become an Advertising Sales Representative
Advertising sales representatives sell advertising space to businesses and individuals. They work with clients to determine the best way to market their products or services and then negotiate rates and terms.
Becoming an advertising sales representative requires good people skills and a willingness to work with a variety of clients. Sales experience is also helpful, as is knowledge of the advertising industry. Most advertising sales representatives have at least a bachelor’s degree, although some companies may require a master’s degree.
If you are interested in becoming an advertising sales representative, the first step is to research the requirements for the position. Once you have a good understanding of what is required, you can begin working on your resume and cover letter. Be sure to highlight any relevant experience or skills that you have.
Next, start networking with people in the industry. Attend industry events and connect with people who work in advertising. This will help you learn more about the field and make important connections that can lead to job opportunities.
Finally, don’t forget to brush up on your negotiation skills. Advertising sales representatives need to be able to negotiate rates and terms with clients. By honing your negotiation skills, you will be better prepared to succeed in this career.
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