What does an Advertising Coordinator do?
Published 4 min read
An advertising coordinator is responsible for planning, organizing, and executing marketing and advertising campaigns. They work with internal teams to develop strategies and create content, and with external partners to place ads and track results. They also analyze data to assess the effectiveness of campaigns and make recommendations for improvement.
Advertising Coordinator job duties include:
- Researching and purchasing advertising space in various media outlets
- Coordinating with art directors to develop creative concepts for ads
- Working with copywriters to develop effective ad copy
- Liaising with clients to discuss their advertising needs and objectives
- Preparing cost estimates for clients
- Developing and maintaining relationships with advertising vendors
- Negotiating advertising contracts
- Monitoring ad placements to ensure they meet specifications
- Evaluating the effectiveness of campaigns and preparing post-campaign reports
Advertising Coordinator Job Requirements
Most advertising coordinators have a bachelor's degree in advertising, marketing, communications, or business. Some employers may prefer candidates who have a master's degree in business administration (MBA) with a concentration in marketing. Certification is not required for this position, but some advertising coordinators may choose to earn the Certified Advertising Specialist (CAS) credential from the American Advertising Federation. Employers usually require 1 to 3 years of experience working in advertising or a related field before considering candidates for this position.
Advertising Coordinator Skills
- Time management
- Organizational skills
- Writing skills
- Proofreading skills
- Research skills
- Communication skills
- Interpersonal skills
- Computer skills
- Graphic design skills
- Marketing knowledge
- Budgeting skills
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How to become an Advertising Coordinator
Advertising coordinators are responsible for the day-to-day management of advertising campaigns. They work closely with ad agencies and clients to ensure that campaigns are on track and running smoothly. As an advertising coordinator, you will need to be organized and detail-oriented, with excellent communication and project management skills.
If you’re interested in becoming an advertising coordinator, here are a few steps you can take:
1. Get a degree in advertising, marketing, or a related field. While you don’t necessarily need a degree to become an advertising coordinator, it will give you a solid foundation of knowledge to work from.
2. Start your career in an entry-level position at an ad agency or marketing firm. This will give you some hands-on experience working with advertising campaigns.
3. Move up the ladder. As you gain experience, you can move into higher-level positions such as account manager or media planner.
4. Become an expert in your field. Stay up to date on industry trends and developments, and make sure you’re always learning new things. This will make you more valuable to potential employers.
5. Network! Get connected with other professionals in the industry, attend industry events, and build relationships with clients and agencies.
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