What does an Advertising Executive do?
Published 3 min read
An advertising executive is responsible for planning, developing, and executing marketing and advertising campaigns for their company. They work closely with other members of the marketing team to ensure that the campaigns are effective and meet the needs of the client.
Advertising Executive job duties include:
- Developing advertising campaigns
- Brainstorming with colleagues
- Planning and managing budgets
- Pitching ideas to clients
- Negotiating with suppliers and clients
- Writing copy for adverts
- Liaising with designers and printers
- Organizing photo shoots
- Arranging focus groups
- Monitoring competitor activity
Advertising Executive Job Requirements
Advertising executives typically have a bachelor's degree in advertising, marketing, or communications. Some employers may prefer candidates who have a master's degree in business administration (MBA) with a concentration in marketing. Advertising executives must have excellent communication, interpersonal, and writing skills. They must be able to work well under pressure and meet deadlines. They must also be able to work independently and as part of a team. Certification from the American Association of Advertising Agencies (4A's) is preferred but not required. Most advertising executives have at least five years of experience working in advertising or a related field before being promoted to executive positions.
Advertising Executive Skills
- Communication
- Writing
- Creativity
- Artistic ability
- Persuasiveness
- Business acumen
- Marketing knowledge
- Media savvy
- Research skills
- Organizational ability
- Time management
Related: Top Advertising Executive Skills: Definition and Examples
How to become an Advertising Executive
Advertising executives are responsible for the advertising campaigns of their clients. They develop and oversee the execution of advertising plans, working with a team of creatives, account managers, and media planners. To become an advertising executive, one must have strong communication and interpersonal skills, as well as experience in marketing, advertising, or a related field. A bachelor’s degree is typically required.
Related: Advertising Executive Resume Example
Related: Advertising Executive Interview Questions (With Example Answers)