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What does a Social Media Specialist do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A social media specialist is responsible for creating and managing a company's social media presence. This includes developing strategies, creating content, and engaging with users. A social media specialist should be able to create a positive brand image and build relationships with customers.

Social Media Specialist job duties include:

  • Research and analyze social media trends, including social media ad spending and web visitor data
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with marketing team members to develop social media campaigns that align with business goals
  • Set specific objectives and report on ROI for each campaign
  • Create, curate, and manage all published content (images, video and written)
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
  • Develop and expand community outreach efforts
  • Analyze key metrics and tweak strategy as needed
  • Compile reports for management showing results (ROI)

Social Media Specialist Job Requirements

A social media specialist is responsible for creating and managing a company's social media presence. This includes developing strategies, creating content, and monitoring and engaging with users. A social media specialist should have a bachelor's degree in marketing, communications, or a related field. They should also have experience working in social media, either in an intern or entry-level position. Certification in social media marketing is not required, but can be helpful.

Social Media Specialist Skills

  • Social media
  • Marketing
  • Branding
  • Community management
  • Customer service
  • Public relations
  • Writing
  • Editing
  • Graphic design
  • Web design
  • Photography

Related: Top Social Media Specialist Skills: Definition and Examples

How to become a Social Media Specialist

A social media specialist is responsible for creating and managing a company’s social media presence. This includes creating content, monitoring activity, and engaging with customers and followers. A social media specialist should be able to think creatively, write compelling copy, and have a strong understanding of the latest trends in social media.

To become a social media specialist, start by earning a degree in marketing, communications, or a related field. Then, gain experience by interning or working in a customer service or marketing role. Once you have some experience under your belt, look for social media specialist jobs at companies in your industry. When applying for jobs, be sure to highlight your writing skills and ability to create engaging content.

Once you land a job as a social media specialist, it’s important to stay up-to-date on the latest trends and best practices. Read industry publications, attend conferences, and take advantage of online resources like Social Media Examiner. By staying current on the latest trends, you’ll be able to provide valuable insights and recommendations to your company.

Related: Social Media Specialist Resume Example

Related: Social Media Specialist Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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