A social media coordinator is responsible for creating, managing, and executing a company's social media strategy. This includes developing and managing content, engaging with followers, and monitoring social media analytics.
Social Media Coordinator job duties include:
- Developing and managing social media campaigns
- Monitoring and engaging in relevant social conversations, both proactively and reactively
- Answering customer questions and complaints
- Working with other departments to ensure brand consistency
- Brainstorming new and creative growth strategies
- Analyzing data to see which content is performing well and how to improve upon it
- Creating and scheduling content for all social media platforms
- Managing social media paid advertising campaigns
- Keeping up with the latest trends in social media
Social Media Coordinator Job Requirements
Most social media coordinators have a bachelor's degree in communications, public relations, or a related field. Many also have experience working in customer service, marketing, or sales. Some employers may require certification in social media from an accredited program.
Social Media Coordinator Skills
- Social Media
- Marketing
- Branding
- Community Management
- Customer Service
- Public Relations
- Writing
- Editing
- Graphic Design
- Web Development
- SEO
Related: Top Social Media Coordinator Skills: Definition and Examples
How to become a Social Media Coordinator
A social media coordinator is responsible for creating and managing a company’s social media presence. This includes creating content, monitoring activity, and engaging with users. To become a social media coordinator, you should have strong writing and communication skills, as well as experience with various social media platforms.
Most companies will require that you have at least a bachelor’s degree in marketing, communications, or a related field. In addition to your degree, you should also have several years of experience working in social media or another related field. If you can demonstrate that you have the necessary skills and experience, you will be well on your way to becoming a social media coordinator.
Related: Social Media Coordinator Resume Example
Related: Social Media Coordinator Interview Questions (With Example Answers)