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What does a Social Media Coordinator do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A social media coordinator is responsible for creating, managing, and executing a company's social media strategy. This includes developing and managing content, engaging with followers, and monitoring social media analytics.

Social Media Coordinator job duties include:

  • Developing and managing social media campaigns
  • Monitoring and engaging in relevant social conversations, both proactively and reactively
  • Answering customer questions and complaints
  • Working with other departments to ensure brand consistency
  • Brainstorming new and creative growth strategies
  • Analyzing data to see which content is performing well and how to improve upon it
  • Creating and scheduling content for all social media platforms
  • Managing social media paid advertising campaigns
  • Keeping up with the latest trends in social media

Social Media Coordinator Job Requirements

Most social media coordinators have a bachelor's degree in communications, public relations, or a related field. Many also have experience working in customer service, marketing, or sales. Some employers may require certification in social media from an accredited program.

Social Media Coordinator Skills

  • Social Media
  • Marketing
  • Branding
  • Community Management
  • Customer Service
  • Public Relations
  • Writing
  • Editing
  • Graphic Design
  • Web Development
  • SEO

Related: Top Social Media Coordinator Skills: Definition and Examples

How to become a Social Media Coordinator

A social media coordinator is responsible for creating and managing a company’s social media presence. This includes creating content, monitoring activity, and engaging with users. To become a social media coordinator, you should have strong writing and communication skills, as well as experience with various social media platforms.

Most companies will require that you have at least a bachelor’s degree in marketing, communications, or a related field. In addition to your degree, you should also have several years of experience working in social media or another related field. If you can demonstrate that you have the necessary skills and experience, you will be well on your way to becoming a social media coordinator.

Related: Social Media Coordinator Resume Example

Related: Social Media Coordinator Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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