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What does a Social Media Editor do?

Learn all about Social Media Editor duties, skills and much more. Get expert advice on how to become a Social Media Editor.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A social media editor is a professional who creates and curates content for social media platforms. They collaborate with other team members to develop strategies for engaging with target audiences, and they use analytics to measure the success of their campaigns.

Social Media Editor job duties include:

  • Develop and oversee social media strategy
  • Create and curate engaging content for social media platforms
  • Monitor social media platforms for trends and newsworthy items
  • Engage with social media users, respond to comments and questions
  • Monitor analytics and adjust content strategy as needed
  • Work with other departments to ensure that social media content is aligned with company goals and messaging
  • Stay up-to-date on best practices and new trends in social media
  • Manage social media budget and advertising campaigns
  • Collaborate with team members to create cohesive content strategies

Social Media Editor Job Requirements

Most social media editors have a bachelor's degree in communications, journalism, or a related field. Many also have experience working in social media, either as a content creator or as a community manager. Some companies may require certification in social media or digital marketing.

Social Media Editor Skills

  • Writing
  • Editing
  • Research
  • Social Media
  • Marketing
  • Communications
  • Organizational
  • Time Management
  • Analytical
  • Problem Solving
  • Creativity

Related: Top Social Media Editor Skills: Definition and Examples

How to become a Social Media Editor

A social media editor is responsible for creating and managing content across a brand’s social media channels. As a social media editor, you will need to be an expert in all things social media, including the latest platforms, trends, and best practices. You will also need to be a strong writer and editor, as you will be responsible for creating and curating content that is both accurate and engaging.

If you’re interested in becoming a social media editor, there are a few things you can do to get started. First, make sure you have a strong understanding of all things social media. Keep up with the latest trends and best practices, and familiarize yourself with all of the major platforms. You should also brush up on your writing and editing skills, as you will need to create compelling content that is error-free.

Next, start building your own personal brand online. Create a strong presence on social media, and produce quality content that will help you stand out from the crowd. As you build your personal brand, be sure to keep an eye out for opportunities to work with brands or organizations in a social media capacity. This could include internships, freelance gigs, or even full-time positions.

If you want to become a social media editor, start by building your knowledge of the industry and honing your writing skills. Then, focus on creating a strong personal brand online. Keep your eyes peeled for opportunities to work with brands or organizations in a social media capacity, and before long, you could be landing your dream job.

Related: Social Media Editor Resume Example

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