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What does a Social Media Strategist do?

Learn all about Social Media Strategist duties, skills and much more. Get expert advice on how to become a Social Media Strategist.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A social media strategist is responsible for developing and implementing social media strategies to increase a company's or organization's visibility and expand its reach. This may involve creating and managing content, conducting social media audits, engaging with influencers, and analyzing data to determine what is working and what isn't.

Social Media Strategist job duties include:

  • Developing and managing digital marketing campaigns
  • Planning and executing social media strategy
  • Researching and analyzing competitor activity
  • Identifying trends and insights to inform campaign planning
  • Brainstorming new and creative growth strategies
  • Managing budgets and timelines for digital marketing campaigns
  • Creating and managing content calendars
  • Writing, editing, and proofreading content
  • Coordinating with internal teams to ensure timely execution of campaigns
  • Monitoring social media platforms for trending topics and news

Social Media Strategist Job Requirements

A social media strategist typically has a bachelor's degree in marketing, communications, or a related field. Many have certification from the Social Media Marketing Institute (SMMI) or another organization. Most have at least three years of experience working in social media, either in-house or at an agency.

Social Media Strategist Skills

  • Social media
  • Marketing
  • Content
  • Writing
  • Editing
  • Proofreading
  • Research
  • Strategy
  • Planning
  • Execution
  • Analytics
  • Reporting

Related: Top Social Media Strategist Skills: Definition and Examples

How to become a Social Media Strategist

In order to become a social media strategist, one must first understand the different platforms and how they can be used to reach a target audience. Each social media platform has its own unique features and capabilities that can be leveraged to achieve specific marketing goals. For example, Facebook is great for building relationships and connecting with potential customers, while Twitter is ideal for sharing news and announcements in real-time.

Once you have a solid understanding of the various social media platforms, you need to start thinking about how you can use them to achieve your business goals. What kind of content will you share? How often will you post? Who is your target audience? What call to action do you want them to take?

Answering these questions will help you develop a social media strategy that is tailored to your specific business goals. From there, it's simply a matter of execution and continual optimization. Keep an eye on your analytics to see what's working and what's not, and adjust your strategy accordingly.

With hard work and dedication, anyone can become a social media strategist. If you have a passion for social media and a desire to help businesses achieve their goals, then this could be the perfect career for you!

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