Top 12 Social Media Strategist Skills to Put on Your Resume

In the ever-evolving landscape of digital marketing, social media strategists stand at the forefront, crafting compelling online narratives and engaging diverse audiences. This article delves into the top 12 skills that are essential for social media strategists to highlight on their resumes, ensuring they stand out in a competitive job market and are well-equipped to navigate the dynamic world of social media marketing.

Social Media Strategist Skills

1. Analytics
2. SEO
3. Copywriting
4. Hootsuite
5. Canva
6. Facebook Insights
7. Google Analytics
8. Instagram Algorithm
9. Twitter Analytics
10. LinkedIn Marketing
11. Buffer
12. TikTok Trends

1. Analytics

Analytics, in the context of a Social Media Strategist, refers to the process of collecting, analyzing, and interpreting data from social media platforms to inform and optimize strategy, content, and engagement efforts.

Why It's Important

Analytics is crucial for a Social Media Strategist as it provides data-driven insights into audience behavior, campaign performance, and content effectiveness, enabling informed decisions to optimize strategy, increase engagement, and achieve specific marketing goals.

How to Improve Analytics Skills

Improving analytics as a Social Media Strategist involves a multifaceted approach focusing on data collection, analysis, and application strategies to enhance engagement, reach, and overall performance. Here's a concise guide:

1. Define Clear Goals: Clearly define what success looks like for your social media campaigns. Setting SMART goals provides direction and benchmarks for measuring progress.

2. Use the Right Tools: Utilize analytics tools specific to each platform (like Facebook Insights or Twitter Analytics) and third-party tools (Google Analytics, Hootsuite, Sprout Social) for more comprehensive insights.

3. Track Relevant Metrics: Focus on metrics that align with your goals, such as engagement rate, reach, conversion rate, and click-through rate. This guide from HubSpot can help you understand key metrics.

4. Analyze Competitor Performance: Use tools like BuzzSumo or Ahrefs to benchmark your performance against competitors and discover strategies that work.

5. Leverage A/B Testing: Constantly test different aspects of your social media content (e.g., post timing, hashtags, content format) to see what resonates best with your audience. Optimizely is a great resource for A/B testing.

6. Act on Insights: Use the data collected to inform your strategy. If video content has higher engagement, for instance, allocate more resources there.

7. Educate Yourself Continuously: Stay updated with the latest trends and tools in social media analytics. Online courses and resources from platforms like Coursera and Social Media Examiner can be very beneficial.

8. Evaluate and Adjust Regularly: Social media trends and algorithms change frequently. Regularly review your analytics strategy to ensure it remains effective and adjust as necessary.

Focusing on these areas will help you make data-driven decisions and significantly improve your social media strategy's effectiveness.

How to Display Analytics Skills on Your Resume

2. SEO

SEO (Search Engine Optimization) is the practice of optimizing content to improve its visibility and ranking on search engine results pages, aiming to increase organic traffic to websites or social media profiles.

Why It's Important

SEO is important for a Social Media Strategist because it enhances online visibility, drives targeted traffic, and boosts brand awareness, ultimately contributing to increased engagement and conversion rates on social media platforms.

How to Improve SEO Skills

Improving SEO involves a multi-faceted approach. As a Social Media Strategist, focus on:

1. Keyword Research: Identify keywords relevant to your content. Use tools like Google Keyword Planner to find keywords that your audience is searching for.

2. Optimize Content: Ensure your social media posts include relevant keywords naturally. Tools like Yoast SEO can guide on how to optimize web content.

3. Quality Backlinks: Encourage reputable sites to link back to your content. This increases your site's authority and ranking. Ahrefs offers tools to analyze backlinks.

4. Mobile Optimization: Ensure your website is mobile-friendly, as Google prioritizes mobile-optimized sites. Google's Mobile-Friendly Test can check your site’s mobile performance.

5. Page Speed: Improve your website’s loading time, as speed affects rankings. Use Google PageSpeed Insights for recommendations.

6. Social Media Engagement: Increase engagement on social media to drive traffic. Regular posts, interactive content, and engaging with followers can help. Use Buffer or Hootsuite for scheduling and analytics.

7. Local SEO: For businesses with a physical location, optimize for local search. Claim your Google My Business listing and ensure your business information is consistent across the web.

By integrating these strategies, you'll improve your SEO and increase your visibility online.

How to Display SEO Skills on Your Resume

3. Copywriting

Copywriting, in the context of a Social Media Strategist, involves creating engaging, clear, and persuasive written content for various social media platforms to promote a brand, product, or service, and to drive user engagement and action.

Why It's Important

Copywriting is crucial for a Social Media Strategist because it crafts compelling messages that engage audiences, drive interactions, and encourage conversions, effectively communicating a brand's voice and values across social platforms.

How to Improve Copywriting Skills

Improving copywriting, especially for a Social Media Strategist, involves mastering concise, engaging content tailored to each platform's unique audience. Here are key steps:

1. Understand Your Audience: Know their interests, language, and pain points. Create personas to better target your content.
2. Practice Writing: Regularly write and solicit feedback. Sites like Grammarly can help refine your grammar and style.
3. Learn from Experts: Follow leading copywriters and marketers. Websites like Copyblogger offer valuable insights and tips.
4. Use A/B Testing: Test different headlines and calls to action to see what resonates best with your audience. Tools like Google Optimize can facilitate this.
5. Keep it Simple and Clear: Use short sentences and paragraphs. Tools like Hemingway App ensure your writing is concise and easy to read.
6. Incorporate Storytelling: Stories connect emotionally. Learn storytelling techniques to make your copy more engaging.
7. Stay Updated: Social media trends change rapidly. Keep learning and adapting your strategies. Websites like Social Media Today are good resources.

Consistent practice, along with these strategies, will significantly improve your copywriting skills tailored to social media's fast-paced environment.

How to Display Copywriting Skills on Your Resume

4. Hootsuite

Hootsuite is a comprehensive social media management platform that allows Social Media Strategists to schedule posts, monitor conversations, and analyze performance across multiple social networks from a single dashboard.

Why It's Important

Hootsuite is important for a Social Media Strategist as it enables efficient management and scheduling of content across multiple social media platforms, offers analytics to measure campaign success, and facilitates engagement with audiences, all from a single dashboard. This streamlines workflow and enhances strategic decision-making.

How to Improve Hootsuite Skills

Improving Hootsuite for a Social Media Strategist involves enhancing efficiency, analytics, and integration capabilities:

1. Custom Dashboard Organization: Streamline workflows by customizing dashboards for quick access to frequently used features and analytics. Hootsuite Dashboard Customization.

2. Advanced Analytics Integration: Integrate more advanced analytics tools for deeper insights into social media performance. Utilize Hootsuite’s existing integrations with tools like Google Analytics and Adobe Analytics for comprehensive data analysis. Hootsuite Analytics.

3. Enhanced Scheduling Features: Implement more sophisticated content scheduling options such as predictive scheduling, which suggests optimal posting times based on audience engagement history. Hootsuite Enhance Publishing.

4. AI-Powered Content Recommendations: Leverage artificial intelligence to suggest content topics and formats likely to resonate with your audience, based on historical data and trends. Hootsuite Insights.

5. Better Collaboration Tools: Improve the collaboration feature to allow for easier teamwork within the platform, including real-time editing and approval workflows. Hootsuite Team Collaboration.

6. More Comprehensive Social Media Platform Integration: Continuously update and expand the range of social media platforms that Hootsuite supports, ensuring users can manage all their accounts from a single interface. Hootsuite App Directory.

7. Streamlined Reporting Templates: Offer customizable reporting templates that can be easily adapted to suit different stakeholders’ needs, saving time on report generation. Hootsuite Custom Reports.

Implementing these improvements can significantly enhance the effectiveness and efficiency of a Social Media Strategist using Hootsuite.

How to Display Hootsuite Skills on Your Resume

5. Canva

Canva is a graphic design platform that enables users, including social media strategists, to easily create visually compelling content such as posts, ads, banners, and more, using customizable templates and a drag-and-drop interface.

Why It's Important

Canva is important for a Social Media Strategist as it offers an easy-to-use platform to create visually appealing content quickly, enhancing brand image and engagement across social media channels.

How to Improve Canva Skills

To enhance Canva for a Social Media Strategist, focus on:

1. Integration Enhancements: Ensure seamless integration with popular social media platforms like Instagram, Facebook, and Twitter for direct posting and analytics tracking.

2. Customizable Templates: Expand template libraries with industry-specific and trending design options for quick customization.

3. Collaboration Tools: Enhance collaboration features for teams to work on designs simultaneously, including real-time feedback and version control.

4. Content Planner: Introduce a more robust content planning and scheduling tool within Canva, allowing strategists to manage and automate content across multiple platforms.

5. Analytics Integration: Incorporate analytics tools for strategists to track engagement and performance directly from Canva, enabling data-driven design decisions.

6. Learning Resources: Provide advanced tutorials and resources specifically tailored for social media trends and strategies, helping users stay ahead in their game.

By focusing on these enhancements, Canva can significantly improve its utility for Social Media Strategists, making it a more powerful tool for designing, planning, and analyzing social media content.

How to Display Canva Skills on Your Resume

6. Facebook Insights

Facebook Insights is a powerful analytics tool for tracking user interaction on a Facebook Page, enabling Social Media Strategists to analyze audience behaviors, engagement rates, and content performance to optimize social media strategies.

Why It's Important

Facebook Insights is crucial for a Social Media Strategist as it provides data-driven insights into audience behavior, engagement rates, and content performance, enabling informed decisions to optimize strategies for better reach and effectiveness.

How to Improve Facebook Insights Skills

To enhance Facebook Insights for a Social Media Strategist, follow these concise steps:

1. Define Clear Objectives: Establish specific, measurable goals for your Facebook content strategy. This could involve increasing engagement, growing your audience, or boosting website traffic.

2. Leverage Audience Insights: Use Facebook Audience Insights to understand your audience better. Tailor your content to match their interests, behavior, and demographics.

3. Experiment with Content Formats: Test different types of content (videos, live streams, images, and text posts) to see what resonates most with your audience. Track performance in Facebook Insights.

4. Utilize Facebook Pixel: Implement Facebook Pixel on your website. It helps in tracking conversions from Facebook, optimizing ads, and building targeted audiences for future ads.

5. Engage with Your Community: Promptly respond to comments and messages. Engaging with your audience can improve your page's visibility and encourage more interaction.

6. Analyze Competitors: Use tools like BuzzSumo to monitor your competitors' content performance on Facebook. Learn from their successes and mistakes to refine your strategy.

7. Schedule and Optimize Posting Times: Use Insights to determine when your audience is most active. Schedule posts during these peak times for maximum visibility.

8. Use UTM Parameters for Tracking: Add UTM parameters to your URLs when posting links to track the performance of your content directly from Google Analytics.

9. Invest in Facebook Ads: Boost your best-performing posts through Facebook Ads to extend your reach and engagement. Use Insights to refine your targeting strategy.

10. Regularly Review Insights: Consistently review your Facebook Insights to adapt and refine your strategy. Look for patterns in what content types and posting times yield the best engagement and adjust accordingly.

By implementing these strategies, you can significantly improve the effectiveness of your Facebook Insights, leading to better decision-making and more successful campaigns.

How to Display Facebook Insights Skills on Your Resume

7. Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior and engagement, crucial for optimizing social media strategies and measuring campaign effectiveness.

Why It's Important

Google Analytics is important for a Social Media Strategist because it provides detailed insights into user behavior, enabling the strategist to assess the effectiveness of social media campaigns, understand audience preferences, and optimize strategies for better engagement and conversion rates.

How to Improve Google Analytics Skills

To improve Google Analytics as a Social Media Strategist, focus on:

1. Set Clear Goals: Define specific objectives for your social media campaigns (e.g., engagement, conversions). Set up goals in Google Analytics.

2. Link Google Analytics with Ad Platforms: Connect your social media ad accounts (e.g., Facebook Ads) for comprehensive tracking. Google’s guide on data integration.

3. Use UTM Parameters: Track the effectiveness of campaigns and links shared on social media by tagging URLs with UTM parameters. Build custom URLs with Google’s URL Builder.

4. Segment Audience: Analyze behavior by segmenting your audience based on demographics or how they interact with your site. Learn about Audience Segmentation.

5. Monitor Referral Traffic: Identify which social platforms drive the most traffic and focus your strategy accordingly. Understanding Referrals in Google Analytics.

6. Leverage Custom Dashboards: Create dashboards tailored to social media metrics for a quick overview of performance. Create and Customize Dashboards.

7. Utilize Event Tracking: Track interactions like button clicks or video views within your site to measure engagement from social media traffic. Set up Event Tracking.

8. Analyze User Flow: Understand how social media visitors navigate your site to optimize their journey. Analyze traffic with the Users Flow report.

9. Implement Enhanced Ecommerce: If applicable, use Enhanced Ecommerce to track sales and conversions directly from social media referrals. Enhanced Ecommerce setup.

10. Continuous Learning: Stay updated with Google Analytics updates and new features to leverage the latest tools. Google Analytics Academy.

By strategically implementing these steps, you can significantly enhance your social media strategy with Google Analytics.

How to Display Google Analytics Skills on Your Resume

8. Instagram Algorithm

The Instagram algorithm is a set of rules and signals that prioritize and organize content on the platform, determining the order of posts users see in their feed, Stories, Explore tab, and Reels. It analyzes user behavior, preferences, and interactions to deliver personalized content, aiming to maximize user engagement and time spent on the app. For a Social Media Strategist, understanding and adapting to this algorithm is crucial for increasing content visibility, engagement, and follower growth.

Why It's Important

The Instagram algorithm is crucial for a Social Media Strategist because it determines the visibility and reach of content, directly impacting engagement rates, audience growth, and the effectiveness of marketing strategies on the platform.

How to Improve Instagram Algorithm Skills

Improving your Instagram algorithm ranking as a Social Media Strategist involves several strategic actions aimed at boosting engagement and visibility. Here's a concise guide:

1. Post Consistently: Regular posting keeps your audience engaged and tells the algorithm you’re an active user. Buffer suggests finding your optimal posting frequency.

2. Use Relevant Hashtags: Incorporate relevant and trending hashtags to increase your content's discoverability. Later offers insights on hashtag strategies.

3. Engage Quickly After Posting: Promptly respond to comments and messages to boost post engagement, signaling the algorithm of high user interest. Sprout Social emphasizes the importance of early engagement.

4. Leverage Stories and Reels: Utilize Instagram's features like Stories and Reels to increase your content's reach and engagement. Hootsuite provides strategies for using Instagram's various formats effectively.

5. Analyze and Adjust Based on Insights: Regularly review Instagram Insights to understand what works for your audience and adjust your strategy accordingly. Instagram Business explains how to use their analytics tools.

By implementing these strategies, you can improve your Instagram algorithm ranking and enhance your overall social media presence.

How to Display Instagram Algorithm Skills on Your Resume

9. Twitter Analytics

Twitter Analytics is a tool that provides detailed insights into your Twitter account's performance, including metrics on tweet engagement, audience demographics, and growth trends, helping Social Media Strategists optimize content and strategy.

Why It's Important

Twitter Analytics is essential for a Social Media Strategist as it provides key insights into tweet performance, audience demographics, and engagement metrics, enabling data-driven decisions to optimize content strategy and boost overall social media effectiveness.

How to Improve Twitter Analytics Skills

Improving Twitter Analytics involves focusing on strategies that enhance engagement and reach. Here are concise steps tailored for a Social Media Strategist:

1. Define Clear Objectives: Set specific, measurable goals. Twitter Business offers insights into setting effective social media objectives.

2. Engage Your Audience: Interact by replying to comments, retweeting relevant content, and conducting polls. Engagement boosts visibility and analytics. Sprout Social provides strategies for increasing Twitter engagement.

3. Utilize Hashtags: Use trending and relevant hashtags to increase discoverability. Tools like RiteTag offer hashtag suggestions to maximize exposure.

4. Analyze Competitors: Understand their strategy and performance for insights. Twitonomy is a useful tool for detailed Twitter analytics on competitors.

5. Optimize Posting Times: Tweet when your audience is most active. Buffer has research on optimal posting times.

6. Leverage Twitter Analytics: Regularly review your analytics to understand what works. Adjust strategies accordingly. Twitter’s official guide to analytics provides comprehensive insights.

7. Use Visuals: Incorporate images and videos to increase engagement. According to Twitter Business, tweets with video attract 10x more engagements.

8. Promote Your Tweets: Consider using Twitter Ads to increase reach for important tweets. Learn more about effective promotion through Twitter’s advertising platform.

By implementing these strategies and continuously monitoring their effectiveness through analytics, you can significantly improve your Twitter performance.

How to Display Twitter Analytics Skills on Your Resume

10. LinkedIn Marketing

LinkedIn Marketing is a strategic approach to leveraging LinkedIn's platform to promote a brand, engage with professional audiences, build relationships, and achieve specific business goals such as lead generation, brand awareness, and networking. For a Social Media Strategist, it involves creating and sharing content, utilizing LinkedIn Ads, and participating in industry-related groups to reach and engage with professionals and businesses effectively.

Why It's Important

LinkedIn Marketing is crucial for a Social Media Strategist because it allows targeted engagement with professionals and businesses, enhances brand credibility, and generates quality leads by reaching a network of users who are more likely to be interested in professional services and B2B interactions.

How to Improve LinkedIn Marketing Skills

To enhance LinkedIn marketing, consider these concise strategies:

1. Optimize Your Profile: Ensure your profile is complete, professional, and uses keywords relevant to your industry. LinkedIn's Profile Completion Tips can guide you.

2. Create Engaging Content: Share valuable content that sparks conversations. Mix in articles, videos, and posts. LinkedIn's Best Practices offer insights on crafting engaging content.

3. Utilize LinkedIn Analytics: Analyze your engagement metrics to understand your audience better and refine your strategy. LinkedIn Analytics provides the tools you need.

4. Leverage LinkedIn Ads: Use LinkedIn's targeted ad capabilities to reach specific audiences. LinkedIn Ads can help increase visibility and engagement.

5. Engage with Your Network: Regularly interact with your connections by commenting, liking, and sharing their content. Building relationships is key. Networking on LinkedIn outlines strategies for effective networking.

6. Join and Participate in Groups: Find groups in your niche and actively contribute to discussions. It's a great way to establish expertise. LinkedIn Groups explain how to find and join groups.

7. Use LinkedIn Stories and Live: For real-time engagement, try LinkedIn Stories and Live broadcasts. They offer a more personal way to connect with your audience. Using LinkedIn Live and LinkedIn Stories provide guidelines on these features.

Implementing these strategies effectively can significantly improve your LinkedIn marketing efforts as a Social Media Strategist.

How to Display LinkedIn Marketing Skills on Your Resume

11. Buffer

Buffer is a social media management tool designed to help schedule posts, analyze performance, and manage all accounts from a single platform, streamlining the workflow for social media strategists.

Why It's Important

Buffer is important for a Social Media Strategist because it streamlines the scheduling and publishing of content across multiple social media platforms, enabling efficient management of online presence and engagement with the target audience.

How to Improve Buffer Skills

To enhance your Buffer usage as a Social Media Strategist, follow these concise strategies:

1. Optimize Posting Times: Schedule posts when your audience is most active. Utilize Buffer's analytics to find optimal times. (Buffer Analytics)

2. Use the Pablo Tool: Create engaging visuals directly within Buffer with Pablo, to increase engagement. (Pablo by Buffer)

3. Leverage Buffer Reply: Manage all social media conversations and customer service in one place, ensuring timely responses. (Buffer Reply)

4. Analyze and Adjust: Regularly review performance metrics within Buffer to refine your strategy. Focus on content types and strategies that show the best engagement and conversion rates.

5. Utilize the Browser Extension: Quickly schedule content while browsing the web without switching back to Buffer. (Buffer Extension)

6. Content Calendar: Plan and visualize your social media strategy with Buffer's content calendar to maintain a consistent posting schedule.

7. Integrate with Other Tools: Connect Buffer with other tools like Zapier for automation or Feedly for content curation to streamline your workflow. (Zapier), (Feedly)

By applying these tactics, you can improve your efficiency and effectiveness in managing social media campaigns through Buffer.

How to Display Buffer Skills on Your Resume

12. TikTok Trends

TikTok Trends refer to popular and viral content themes, challenges, sounds, or hashtags on the TikTok platform that gain widespread traction and engagement, often shaping content creation strategies for brands and influencers to increase visibility and audience interaction.

Why It's Important

TikTok trends are vital for a Social Media Strategist as they offer insights into current user interests and behaviors, enabling the creation of relevant and engaging content that increases visibility, fosters community engagement, and boosts brand presence on the platform.

How to Improve TikTok Trends Skills

To improve TikTok trends as a Social Media Strategist, focus on these concise strategies:

1. Research and Analyze: Stay updated with the latest trends by using TikTok's Trending Page and tools like TikTok Analytics to understand what content performs well.

2. Engage with the Community: Participate in challenges, collaborate with popular creators, and respond to comments to increase visibility. Networking tips can provide guidance on effective collaboration.

3. Leverage Hashtags: Use relevant and trending hashtags to improve discoverability. Tools like TikTok's Discover can help identify popular hashtags.

4. Create Original Content: Stand out by creating unique and creative content that can become a trend itself. TikTok's Creative Center offers inspiration and best practices.

5. Optimize Posting Times: Post when your audience is most active. Use insights from TikTok Analytics to find the best times to post.

6. Utilize TikTok Ads: Invest in TikTok Ads to promote your trends to a wider audience.

7. Monitor Performance: Continuously track your content's performance and adjust your strategies accordingly.

By implementing these strategies, you'll be able to effectively improve and capitalize on TikTok trends, driving engagement and visibility for your content.

How to Display TikTok Trends Skills on Your Resume