Top 12 Social Media Manager Skills to Put on Your Resume

In today's digital-centric job market, a social media manager's role is pivotal in shaping a brand's online presence, making the need for a compelling resume more crucial than ever. Highlighting a diverse set of skills that showcase your expertise in engaging audiences, strategizing content, and analyzing data can set you apart from the competition and catch the eye of potential employers.

Social Media Manager Skills

1. Hootsuite
2. Canva
3. Google Analytics
4. Buffer
5. Sprout Social
6. Adobe Photoshop
7. Facebook Insights
8. Instagram Analytics
9. Twitter Analytics
10. LinkedIn Analytics
11. Mailchimp
12. WordPress

1. Hootsuite

Hootsuite is a social media management platform that allows users to create, schedule, monitor, and analyze content across multiple social networks from a single dashboard.

Why It's Important

Hootsuite is important for a Social Media Manager because it allows for efficient scheduling, monitoring, and analysis of content across multiple social media platforms from a single dashboard, enhancing productivity and strategic decision-making.

How to Improve Hootsuite Skills

Improving your experience with Hootsuite as a Social Media Manager can be achieved by focusing on these key areas:

1. Automation: Utilize Hootsuite's automation features to schedule posts across multiple platforms efficiently. Learn more about automation on Hootsuite.

2. Analytics: Dive deep into Hootsuite's analytics to understand your audience better and tailor your content accordingly. This can help in optimizing your social media strategy. Explore Hootsuite Analytics.

3. Integration: Integrate other tools and applications with Hootsuite to expand its functionality. This can include CRM software, Google Analytics, or other marketing tools. View available integrations.

4. Education: Take advantage of Hootsuite Academy courses to enhance your social media skills and stay updated with the latest trends and best practices. Visit Hootsuite Academy.

5. Feedback: Regularly provide feedback to Hootsuite or participate in their community forums to suggest improvements or features you'd like to see. This can help in tailoring the platform to better suit your needs. Join the Hootsuite Community.

By focusing on these areas, you can maximize your efficiency and effectiveness as a Social Media Manager using Hootsuite.

How to Display Hootsuite Skills on Your Resume

2. Canva

Canva is a user-friendly graphic design tool that allows social media managers to create visually appealing content for their platforms, including images, videos, and infographics, using customizable templates and a vast library of resources.

Why It's Important

Canva is important for a Social Media Manager as it provides an intuitive, user-friendly platform for creating visually appealing and brand-consistent graphics and content quickly, enhancing social media engagement and presence.

How to Improve Canva Skills

To improve Canva for a Social Media Manager, consider the following short and concise strategies:

1. Template Customization: Enhance template variety and customization options, enabling social media managers to create more unique and brand-aligned content. Canva Templates.

2. Collaboration Features: Improve real-time collaboration tools for teams to streamline design workflows. Canva for Teams.

3. Integration Capabilities: Expand integration options with major social media platforms for direct posting and scheduling from Canva. Canva Apps and Integrations.

4. Analytics Tool: Integrate an analytics tool to track engagement and performance of designs directly from Canva. Canva Pro.

5. Learning Resources: Increase and update Canva's learning resources to include the latest social media trends and design techniques. Canva Design School.

6. Asset Library Expansion: Continuously update and expand the asset library with current trends, memes, and culturally relevant content. Canva Photos and Graphics.

7. Advanced Editing Tools: Implement more advanced photo and video editing tools for detailed customization without needing external software. Canva Photo Editor.

8. Feedback System: Integrate a system for users to request features and report issues directly within Canva, ensuring the platform evolves with user needs.

By focusing on these areas, Canva can significantly enhance the user experience for Social Media Managers, making it a more powerful tool for creating engaging and effective social media content.

How to Display Canva Skills on Your Resume

3. Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior, which helps social media managers evaluate the effectiveness of their campaigns and understand audience engagement.

Why It's Important

Google Analytics is crucial for a Social Media Manager as it provides detailed insights into user behavior, traffic sources, and content effectiveness, enabling data-driven strategies to optimize social media campaigns and improve engagement.

How to Improve Google Analytics Skills

To improve Google Analytics for a Social Media Manager:

1. Set Clear Goals: Identify specific objectives for your social media channels to measure success accurately. Google Analytics Goals helps in tracking conversions and engagements.

2. Use UTM Parameters: Track the effectiveness of your social media campaigns by tagging URLs with UTM parameters. This enables detailed campaign performance analysis.

3. Custom Dashboards: Create custom dashboards specific to social media metrics for a quick overview of your performance.

4. Segmentation: Utilize segmentation to analyze the behavior and conversion patterns of users coming from different social platforms.

5. Enable Demographics and Interests Reports: Get insights into the age, gender, and interests of your audience by enabling Demographics and Interests reports, allowing for more targeted content.

6. Leverage Google Analytics 4: Transition to Google Analytics 4 for a more integrated view of how users interact across websites and apps, offering richer insights and improved tracking capabilities.

7. Continuous Learning: Stay updated with the Google Analytics Help Center and online forums for new features and best practices.

By focusing on these areas, Social Media Managers can leverage Google Analytics more effectively to optimize their social media strategies.

How to Display Google Analytics Skills on Your Resume

4. Buffer

Buffer is a social media management tool that allows users to schedule posts, analyze performance, and manage multiple social media accounts from a single dashboard to streamline and enhance online presence.

Why It's Important

Buffer is important for a Social Media Manager because it streamlines the scheduling and publishing of content across multiple social media platforms, enabling efficient management of online presence and engagement with the audience.

How to Improve Buffer Skills

Improving your use of Buffer as a Social Media Manager involves these key strategies:

1. Plan and Schedule Content: Utilize Buffer's scheduling feature to maintain a consistent posting schedule. Plan your content calendar in advance to ensure regular engagement with your audience.

2. Analyze Performance: Use Buffer's analytics to track the performance of your posts. Focus on metrics like engagement rates and best posting times to refine your strategy.

3. Engage with Your Audience: Make use of Buffer's engagement tools to promptly reply to comments and messages. Building a relationship with your followers can improve your brand's image. Buffer Reply can help streamline this process.

4. Leverage Buffer Extensions and Integrations: Install the Buffer browser extension for easy content sharing and explore other integrations within Buffer's ecosystem to enhance your workflow.

5. Optimize Content for Each Platform: Customize your posts for each social media platform's unique audience and format directly within Buffer. This can lead to higher engagement rates.

6. Utilize Buffer's Pablo for Images: Use Pablo to create engaging, customized images for your social media posts, which can increase engagement.

7. Continuous Learning: Stay updated with Buffer's latest features and best practices by regularly visiting the Buffer Blog.

By effectively implementing these strategies, you can enhance your social media management, save time, and increase your brand's online presence.

How to Display Buffer Skills on Your Resume

5. Sprout Social

Sprout Social is a social media management platform that enables Social Media Managers to schedule posts, analyze performance, and engage with audiences across multiple social networks from a single dashboard.

Why It's Important

Sprout Social is important for a Social Media Manager because it provides comprehensive tools for scheduling posts, analyzing social media performance, engaging with audiences, and managing multiple accounts efficiently, all from a single platform. This enhances strategic decision-making and improves overall social media management effectiveness.

How to Improve Sprout Social Skills

To enhance your experience and effectiveness using Sprout Social as a Social Media Manager, consider the following concise strategies:

1. Leverage Analytics: Deeply analyze Sprout Social's analytics features to understand audience behaviors and preferences, helping tailor your content strategy more effectively.

2. Use Smart Inbox: Maximize the Smart Inbox to streamline all messages and mentions in one place, improving response times and engagement.

3. Automation and Scheduling: Utilize Sprout Social's scheduling tools to plan and automate your posts during peak engagement times, ensuring a consistent online presence.

4. Engagement Tools: Engage with your community through Sprout Social's engagement tools, fostering stronger relationships with your audience by promptly responding to comments and messages.

5. Listening Tools: Implement Sprout Social's listening tools to monitor conversations about your brand and industry, gaining insights to drive your content strategy.

6. Collaborate with Your Team: Use the team collaboration features to coordinate with your team on campaigns and responses, ensuring a unified brand voice.

7. Continuous Learning: Stay updated with the latest features and best practices by regularly visiting the Sprout Social Blog and participating in Sprout Social webinars.

By strategically implementing these features and continuously seeking to learn from Sprout Social's resources, you can significantly improve your efficiency and effectiveness as a Social Media Manager.

How to Display Sprout Social Skills on Your Resume

6. Adobe Photoshop

Adobe Photoshop is a powerful digital imaging software used for editing and enhancing photos and graphics, ideal for creating visually compelling content for social media platforms.

Why It's Important

Adobe Photoshop is essential for a Social Media Manager as it enables the creation of high-quality, engaging visuals tailored to brand identity, enhancing audience engagement and improving social media presence.

How to Improve Adobe Photoshop Skills

To enhance Adobe Photoshop for a Social Media Manager, focus on mastering key features and integrating plugins that streamline social media content creation:

1. Learn Layer Management: Efficient use of layers can drastically improve editing speed and organization. Adobe's own layer management tips can be a good start.

2. Utilize Actions and Batch Processing: Automate repetitive tasks (like resizing or watermarking) to save time. Adobe offers guidance on creating actions.

3. Explore Adobe Spark: For quicker, social media-focused designs, Adobe Spark complements Photoshop by allowing rapid creation of graphics. More on Adobe Spark.

4. Incorporate Social Media Templates: Use or create templates for each platform to ensure consistent branding and size specifications. Websites like Canva offer ready-made templates.

5. Learn Keyboard Shortcuts: Speed up your workflow with Photoshop's keyboard shortcuts. A comprehensive list is available on Adobe's shortcut guide.

6. Use Plugins and Extensions: Plugins such as Social Kit Pro offer templates and tools specifically for social media images. Check the Adobe Exchange for relevant plugins.

7. Stay Updated: Adobe constantly updates Photoshop with new features and improvements. Keeping the software up to date ensures access to the latest tools and fixes. Visit the Adobe Blog for updates.

By focusing on these areas, Social Media Managers can significantly improve their efficiency and effectiveness when using Adobe Photoshop for social media content creation.

How to Display Adobe Photoshop Skills on Your Resume

7. Facebook Insights

Facebook Insights is a comprehensive analytics tool designed for Social Media Managers to track user interaction, engagement metrics, and performance of their Facebook Page, enabling data-driven decision-making to optimize content and strategies for better reach and engagement.

Why It's Important

Facebook Insights is crucial for a Social Media Manager as it provides detailed analytics on page performance, audience demographics, and engagement trends, enabling data-driven decisions to optimize content strategy and increase reach and engagement.

How to Improve Facebook Insights Skills

To enhance your Facebook Insights, consider these concise strategies:

1. Set Clear Goals: Before diving into analytics, define what success looks like for your campaigns. Goals could range from increasing page likes, engagement rates, to website clicks. Clear objectives guide your analysis and strategy adjustments.

2. Understand Your Audience: Utilize the Audience Insights feature to get a deep understanding of your followers' demographics, interests, and behaviors. Tailor your content to match their preferences. Facebook Audience Insights Guide.

3. Analyze Content Performance: Regularly review which types of posts (videos, images, links, etc.) perform best in terms of engagement, reach, and conversions. Use these insights to refine your content strategy. Content Strategy Tips.

4. Experiment with Posting Times: Use Insights to determine when your audience is most active. Experiment with posting at different times to find your optimal posting schedule.

5. Leverage Facebook Pixel: For websites, implement the Facebook Pixel to track conversions, optimize ads, and build targeted audiences for future ads. This data is crucial for understanding how users interact with your website post-click. Facebook Pixel Setup.

6. Utilize A/B Testing: Test different elements of your posts and ads (such as images, headlines, call-to-action) to see what resonates best with your audience. A/B Testing Guide.

7. Engage and Analyze Feedback: Engagement is a two-way street. Respond to comments and messages to boost engagement. Use sentiment analysis to understand the mood and feedback from your audience.

8. Keep Learning: Facebook’s algorithms and features change regularly. Stay updated with Facebook's own resources and industry blogs for the latest strategies and tools. Facebook for Business.

By systematically applying these strategies and continuously learning, you can significantly improve your Facebook Insights, leading to better-informed decisions and more effective campaigns.

How to Display Facebook Insights Skills on Your Resume

8. Instagram Analytics

Instagram Analytics is a tool for social media managers that provides detailed insights into an account's performance, including audience demographics, engagement rates, and content effectiveness, enabling data-driven decisions to enhance strategy and growth.

Why It's Important

Instagram Analytics is crucial for a Social Media Manager as it provides insights into audience behavior, engagement rates, and content performance, enabling data-driven decisions to optimize strategy, increase followers, and enhance engagement.

How to Improve Instagram Analytics Skills

Improving Instagram Analytics involves strategic action and continuous monitoring. Here are concise steps tailored for a Social Media Manager:

1. Define Clear Goals: Understand what success looks like for your brand, whether it's increased engagement, more followers, or higher website traffic. Setting specific, measurable objectives is key to tracking progress.

2. Know Your Audience: Use Instagram's Insights to learn about your followers' demographics and when they're most active. Tailor your content to match their preferences.

3. Content Quality: Focus on high-quality, engaging content. Use Canva for design and InShot for video editing to enhance your posts' appeal.

4. Consistent Posting: Maintain a regular posting schedule. Tools like Later can help you plan and automate your posts for optimal times.

5. Leverage Hashtags: Use relevant and trending hashtags to increase visibility. Tools like Hashtagify can help you find the best ones for your content.

6. Engage With Your Audience: Promptly respond to comments and messages. Engagement boosts your content's visibility and encourages more interaction.

7. Use All Features: Utilize Stories, Reels, IGTV, and Live broadcasts to keep your audience engaged and attract new followers. Diverse content types can cater to different audience preferences.

8. Analyze and Adjust: Regularly review your analytics to see what's working and what isn't. Instagram Insights and external tools like Sprout Social provide comprehensive data to inform your strategy.

9. Collaborate and Cross-Promote: Partner with influencers or brands that align with your audience. This can broaden your reach and bring in new followers.

10. Stay Updated: Instagram frequently updates its features and algorithm. Keep abreast of changes through the Instagram Blog to adapt your strategy accordingly.

By implementing these strategies consistently, you can significantly improve your Instagram analytics, driving better outcomes for your brand.

How to Display Instagram Analytics Skills on Your Resume

9. Twitter Analytics

Twitter Analytics is a tool that provides insights into your Twitter account's performance, including data on tweet engagement, audience demographics, and growth trends, crucial for social media managers to strategize and measure the impact of their Twitter campaigns.

Why It's Important

Twitter Analytics is important for a Social Media Manager as it provides key insights into audience behavior, engagement rates, and content performance, enabling data-driven decisions to optimize strategies and maximize social media ROI.

How to Improve Twitter Analytics Skills

Improving Twitter Analytics involves a focused approach to enhance understanding and engagement on the platform. Here are concise steps designed for a Social Media Manager:

1. Set Clear Objectives: Define specific, measurable goals for your Twitter activities (Twitter Business Goals).

2. Engage More: Increase interactions by replying to tweets, retweeting relevant content, and using polls or questions to encourage participation (Twitter Engagement).

3. Use Twitter Analytics: Regularly review your Twitter Analytics to understand your audience's behavior and preferences, and adjust your strategy accordingly (Twitter Analytics Guide).

4. Optimize Posting Times: Use analytics to find when your audience is most active and schedule tweets for those times to increase visibility (Sprout Social Insights).

5. Leverage Hashtags: Research and use relevant hashtags to extend the reach of your tweets to interested audiences (Hashtagify).

6. Monitor Trends: Stay on top of trending topics and participate in relevant conversations to increase visibility and engagement (Twitter Trends).

7. Use Visuals and Videos: Tweets with images and videos receive more engagement, so incorporate multimedia elements into your posts (Twitter Media Best Practices).

8. Analyze Competitors: Analyze your competitors' Twitter performance to identify opportunities and strategies that work (Twitonomy).

Remember, consistent evaluation and adjustment of your strategy based on analytics insights are key to improving your Twitter performance.

How to Display Twitter Analytics Skills on Your Resume

10. LinkedIn Analytics

LinkedIn Analytics provides insights and data on how content is performing on the platform, including engagement rates, reach, and demographic information of the audience, helping Social Media Managers optimize their strategies for better performance.

Why It's Important

LinkedIn Analytics is crucial for a Social Media Manager as it provides insights into the performance of content, audience demographics, and engagement trends, enabling data-driven decisions to refine strategies, optimize content, and boost overall effectiveness on the platform.

How to Improve LinkedIn Analytics Skills

To improve LinkedIn Analytics as a Social Media Manager, focus on these concise strategies:

1. Optimize Your Profile: Ensure your profile is complete and engaging. This improves visibility and interaction rates. LinkedIn's Profile Completion Tips.

2. Content Variety: Post a mix of content types (articles, videos, images) to see what resonates best with your audience. Experiment with different topics and formats. LinkedIn Post Types.

3. Engage with Your Audience: Respond to comments and messages. Engaging with your audience increases visibility and promotes higher interaction rates. Engaging on LinkedIn.

4. Use LinkedIn Analytics: Regularly check your LinkedIn Analytics to understand your audience better and refine your content strategy based on the data. Understanding LinkedIn Analytics.

5. Promote Your LinkedIn Page: Share your LinkedIn page on other platforms and in communications to increase your follower base. Promoting Your LinkedIn Page.

6. LinkedIn Hashtags and Tags: Use relevant hashtags and tag related profiles to increase the reach of your posts. Using Hashtags on LinkedIn.

7. LinkedIn Learning Courses: Utilize LinkedIn Learning courses to enhance your social media strategy skills. LinkedIn Learning.

By implementing these strategies, you can improve your LinkedIn Analytics, thereby enhancing your overall social media impact.

How to Display LinkedIn Analytics Skills on Your Resume

11. Mailchimp

Mailchimp is an all-in-one email marketing platform that enables users to create, send, and track email campaigns and newsletters, offering tools for automation, customer segmentation, and analytics. It's useful for Social Media Managers in managing and expanding their audience engagement and reach.

Why It's Important

Mailchimp is crucial for Social Media Managers as it provides an efficient platform for email marketing campaigns, allowing for targeted, personalized communication with audiences, thus enhancing engagement and supporting broader social media strategies.

How to Improve Mailchimp Skills

To enhance Mailchimp for a Social Media Manager, consider these strategies:

1. Segment Your Audience: Create targeted email campaigns by segmenting your audience based on their interests, behaviors, and interaction with your social media content. Learn More.

2. Integrate Social Media: Use Mailchimp’s integrations to connect your social media accounts, allowing for easy sharing of email content on social platforms and vice versa. This can increase your content's reach. Explore Integrations.

3. Personalize Emails: Utilize merge tags to personalize emails with the recipient's name or other personal information, making your emails feel more tailored and engaging. Personalization Techniques.

4. Automate Campaigns Based on Social Media Behavior: Set up automated email campaigns triggered by your audience's interactions with your social media profiles, such as sending a thank-you email when someone follows you on Instagram. Automation Ideas.

5. Monitor Campaign Performance: Regularly review your email campaign performance and social media engagement metrics in Mailchimp to understand what content resonates best with your audience. Adjust strategies accordingly. Analytics and Reports.

6. Utilize A/B Testing: Test different subject lines, email content, and sending times to see what yields the best open and click-through rates. Use these insights to optimize future campaigns. A/B Testing Guide.

Implementing these practices will help you tailor your email marketing efforts more effectively, ensuring better engagement and performance of your campaigns as a Social Media Manager.

How to Display Mailchimp Skills on Your Resume

12. WordPress

WordPress is a versatile content management system (CMS) that allows users, including social media managers, to create, manage, and publish digital content on websites, seamlessly integrating with various social media platforms for effective online engagement and audience growth.

Why It's Important

WordPress is important for a Social Media Manager because it provides a versatile platform for creating and managing content, engaging with audiences, and integrating social media strategies seamlessly, enhancing online presence and community interaction.

How to Improve WordPress Skills

To enhance your WordPress site as a Social Media Manager, consider the following concise strategies:

1. Optimize for SEO: Use Yoast SEO to improve your site’s visibility and attract more visitors via search engines.
2. Mobile Responsiveness: Ensure your site is mobile-friendly with AMP to cater to users on various devices.
3. Social Media Integration: Incorporate social sharing buttons and auto-publishing features with plugins like Jetpack to streamline content sharing.
4. Content Calendar: Use Editorial Calendar for planning and scheduling your posts effectively.
5. Analytics and Insights: Implement Google Analytics for WordPress by MonsterInsights to track and analyze your site’s performance.
6. Visual Content Optimization: Leverage Canva for creating engaging graphics and Smush for image optimization.
7. Speed Optimization: Improve site speed with caching plugins like W3 Total Cache for a better user experience.
8. Security Measures: Secure your site using Wordfence Security to protect against threats and vulnerabilities.
9. Engagement Tools: Incorporate forums or social groups using BuddyPress to enhance community engagement.

Implementing these strategies can significantly improve your WordPress site’s effectiveness as a tool for social media management.

How to Display WordPress Skills on Your Resume