What does a Media Strategist do?
Published 5 min read
A media strategist is a professional who helps businesses and organizations select and manage their advertising and marketing communications. They develop campaigns that promote the sale of products or services, and they work with media outlets to place ads in the most effective locations. Media strategists also track the results of campaigns to see what is working and what needs to be improved.
Media Strategist job duties include:
- Develop and execute paid media strategies across multiple channels including search, social, display, video, and email
- Plan and buy media in a data-driven manner across multiple channels including search, social, display, video, and email
- Manage media budgets and pacing to ensure efficient spend and optimal results
- Analyze data to inform optimization decisions across multiple paid media channels
- Monitor industry trends and emerging platforms to identify new opportunities for paid media campaigns
- Stay up-to-date on changes to algorithms, features, and best practices for paid media channels
- Collaborate with cross-functional teams including creative, analytics, and account management
- Present results and insights to clients on a regular basis
- Manage client expectations and communication around paid media campaign performance
Media Strategist Job Requirements
A media strategist is a professional who develops and implements campaigns to promote a product, service, or brand. They are responsible for planning, research, and execution of marketing plans. A successful media strategist has excellent communication and writing skills, is highly organized, and has a keen understanding of human behavior.
Most media strategists have at least a bachelor's degree in marketing, advertising, or communications. Many also hold certifications from the American Marketing Association or the Institute for Advertising Ethics. Media strategists typically have 3-5 years of experience working in advertising, marketing, or public relations.
Media Strategist Skills
- Excellent writing, editing, and proofreading skills
- Superior time management and organizational skills
- Keen attention to detail
- Ability to multitask and work well under pressure
- Strong research skills
- Creative thinking and problem-solving abilities
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Flexibility and adaptability
- Knowledge of social media platforms and trends
- Passion for the ever-changing media landscape
Related: Top Media Strategist Skills: Definition and Examples
How to become a Media Strategist
There are a few key steps to becoming a media strategist. Firstly, it is important to have a strong understanding of the various types of media and how they can be used to reach different audiences. Secondly, it is necessary to be able to identify the key messages that need to be communicated and develop creative ways to deliver them. Finally, it is essential to be able to evaluate the effectiveness of the strategies employed and make necessary adjustments.
Those interested in becoming a media strategist should first develop a solid understanding of the different types of media available and how they can be used to reach different audiences. It is also important to have a good grasp of the various ways that messages can be delivered, such as through advertising, public relations, or social media. Once this foundation has been established, it will be easier to identify the key messages that need to be communicated and develop creative ways to deliver them.
Once the key messages have been identified, it is important to develop strategies for delivering them in an effective way. This may involve using multiple types of media to reach different audiences or using specific techniques such as viral marketing or word-of-mouth advertising. It is also important to consider how the message will be received by different groups and tailor the delivery accordingly. For example, a message targeted at young adults may need to be delivered differently than one targeted at seniors.
After the strategies have been implemented, it is essential to evaluate their effectiveness and make necessary adjustments. This may involve tracking metrics such as website traffic or sales figures, or conducting surveys or focus groups. Based on the results, it may be necessary to modify the approach or try new tactics altogether. The goal is always to ensure that the message is being delivered in an effective way and that the target audience is being reached.
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