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What does a Strategist do?

Learn all about Strategist duties, skills and much more. Get expert advice on how to become a Strategist.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A strategist is a professional who is responsible for developing and implementing plans and strategies to achieve organizational goals. They work with senior management to identify and assess opportunities, threats and risks, and develop plans to mitigate or capitalize on them. Strategists must have strong analytical and problem-solving skills, as well as the ability to think creatively and outside the box. They must also be able to effectively communicate their ideas to others.

Strategist job duties include:

  • Developing and implementing marketing strategies
  • Conducting market research and analysis
  • Identifying target markets and developing marketing plans to reach them
  • Creating and managing budgets
  • Planning and executing marketing campaigns
  • Overseeing the production of marketing materials
  • Managing social media accounts and other digital platforms
  • Monitoring competitor activity and keeping up-to-date with industry trends
  • Evaluating the effectiveness of marketing campaigns and making necessary adjustments

Strategist Job Requirements

Most strategists have a bachelor's degree in business, economics, or a related field. Many also have a master's degree or doctorate. Strategists typically have several years of experience working in an analytical role in a company before being promoted to strategist. Some organizations require strategists to be certified in strategic planning from a professional organization such as the American Management Association.

Strategist Skills

  • Strategic thinking
  • Planning
  • Organizing
  • Coordinating
  • Leading
  • Motivating
  • Persuading
  • Delegating
  • Problem solving
  • Decision making
  • Innovating
  • Communicating

Related: Top Strategist Skills: Definition and Examples

How to become a Strategist

A strategist is a professional who helps organizations achieve their goals by developing and implementing plans and programs. To become a strategist, you will need to have strong analytical and problem-solving skills, as well as experience in the field of your chosen specialty. In addition, you will need to be able to think creatively and develop innovative solutions to complex problems. If you have these skills and qualities, then a career as a strategist may be right for you.

Related: Strategist Resume Example

Related: Strategist Interview Questions (With Example Answers)