What does a Creative Strategist do?
Published 3 min read
A creative strategist is a professional who helps companies to develop and implement creative marketing campaigns. They work with clients to understand their business goals and objectives, and then develop a plan to achieve those goals through the use of creativity and innovation. Creative strategists are often involved in the planning and execution of advertising, public relations, and social media campaigns.
Creative Strategist job duties include:
- Act as the creative lead on projects, providing guidance and direction to ensure that all deliverables meet the highest standards of quality
- Serve as a primary point of contact for clients, providing strategic counsel and thought leadership throughout the course of a project
- Work closely with account managers and other members of the team to develop creative briefs that accurately reflect the client’s objectives
- Generate big ideas that can be executed across multiple channels, including digital, social, print, and out-of-home
- Write compelling copy that engages the target audience and drives conversions
- Design stunning visual concepts that capture the attention of the viewer and communicate the desired message
- Develop detailed project plans that ensure timely delivery of all assets
- Manage outside vendors and contractors as needed to execute on projects
- Regularly review industry trends and best practices to ensure that the work remains fresh and relevant
Creative Strategist Job Requirements
A Creative Strategist typically has a bachelor's degree in advertising, marketing, or a related field. Many Creative Strategists also have a master's degree or certification in strategic planning or management. In addition to formal education, a Creative Strategist must have several years of experience working in an advertising agency or other creative environment.
Creative Strategist Skills
- Brainstorming
- Ideation
- Conceptualizing
- Writing
- Researching
- Planning
- Project management
- Presenting
- Client management
- Budgeting
- Time management
Related: Top Creative Strategist Skills: Definition and Examples
How to become a Creative Strategist
There is no one formula for becoming a creative strategist. However, there are certain skills and qualities that will help you succeed in this field. First and foremost, you must be creative. This means having the ability to come up with new and innovative ideas. You must also be able to think outside the box and see things from different perspectives. Secondly, you must have strong strategic thinking skills. This means being able to develop effective plans and campaigns that achieve objectives. You must also be able to think analytically and make sound decisions based on data. Finally, you must be an excellent communicator. This means being able to clearly articulate your ideas to others and persuade them to buy into your vision. If you have these skills and qualities, then you have what it takes to be a successful creative strategist.
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