Article

What does a Brand Strategist do?

Learn all about Brand Strategist duties, skills and much more. Get expert advice on how to become a Brand Strategist.

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A brand strategist is a professional who helps companies create and maintain a strong and recognizable brand. A brand strategist typically works with a company's marketing team to develop branding campaigns and initiatives that will reach the company's target audience.

Brand Strategist job duties include:

  • Developing brand guidelines and standards
  • Conducting research on competitors and target audiences
  • Creating marketing plans and campaigns
  • Overseeing advertising and promotional activities
  • Managing budgets and expenditures
  • Analyzing market trends and consumer behavior
  • Evaluating the effectiveness of marketing initiatives
  • Generating new ideas to promote the brand
  • Building relationships with media outlets and influencers
  • Monitoring social media platforms for brand mentions

Brand Strategist Job Requirements

A brand strategist typically has a bachelor's degree in marketing, advertising, communications, or business. Many have a master's degree or MBA. They must have excellent communication, analytical, and project management skills. Certification is not required, but many brand strategists are certified in marketing or management. Experience working in marketing, advertising, or branding is required.

Brand Strategist Skills

  • Branding
  • Marketing
  • Strategy
  • Analytics
  • Research
  • Creative
  • Writing
  • Communication
  • Project management
  • Teamwork
  • Problem solving

Related: Top Brand Strategist Skills: Definition and Examples

How to become a Brand Strategist

A brand strategist is someone who helps companies create and maintain a strong and recognizable brand. A brand strategist typically has a background in marketing, advertising, or graphic design. They understand the importance of branding, and they know how to create a strategy that will make a company's brand stand out from the competition.

If you're interested in becoming a brand strategist, there are a few things you can do to get started. First, it's important to understand the basics of branding and marketing. You should be familiar with the different elements of branding, such as logo design, color schemes, and taglines. You should also have a solid understanding of marketing principles, such as target markets, market research, and product positioning.

In addition to understanding branding and marketing, it's also important to have strong communication skills. A brand strategist needs to be able to clearly articulate their ideas to clients and team members. They should also be able to listen to feedback and use it to improve their strategies.

If you have a passion for branding and marketing, and you possess strong communication skills, then you may have what it takes to become a brand strategist. To get started in this career, consider pursuing a degree in marketing or advertising. Alternatively, you could start your own branding or marketing consulting business.

Related: Brand Strategist Resume Example

Related: Brand Strategist Interview Questions (With Example Answers)