Top 12 Media Strategist Skills to Put on Your Resume

In today's fast-paced digital landscape, a media strategist stands out by mastering a unique set of skills that blend creativity with analytics. Highlighting the top 12 skills on your resume can significantly elevate your profile, showcasing your ability to navigate and influence the complex world of media effectively.

Media Strategist Skills

1. SEO
2. SEM
3. Google Analytics
4. Facebook Ads
5. Instagram Marketing
6. Twitter Analytics
7. LinkedIn Advertising
8. Hootsuite
9. Canva
10. Adobe Creative Suite
11. Mailchimp
12. WordPress

1. SEO

SEO (Search Engine Optimization) is a strategy used to increase a website's visibility and ranking on search engine results pages (SERPs) to enhance organic traffic, crucial for a Media Strategist aiming to maximize online content reach and engagement.

Why It's Important

SEO is crucial for a Media Strategist as it enhances online visibility, drives targeted traffic, and increases engagement and conversion rates, ensuring content reaches and resonates with the intended audience effectively.

How to Improve SEO Skills

To improve SEO as a Media Strategist, focus on the following concise strategies:

1. Keyword Optimization: Research and use relevant keywords in your content, titles, and meta descriptions. Tools like Google Keyword Planner can help.

2. Quality Content: Create high-quality, engaging, and original content that addresses your audience's needs. Google's Search Quality Evaluator Guidelines offer insights into what constitutes quality content.

3. Mobile Optimization: Ensure your site is mobile-friendly. Use Google's Mobile-Friendly Test to check.

4. Website Speed: Improve site loading times. Tools like PageSpeed Insights provide optimization recommendations.

5. Backlinks: Build high-quality backlinks from reputable sites. Moz's guide to link building can be a valuable resource.

6. Local SEO: Optimize for local search results by claiming your Google My Business listing and gathering positive reviews. Visit Google My Business to get started.

7. Social Media Engagement: Increase visibility through social media channels. Regular updates and engagement can drive traffic back to your site.

8. Analytics: Use tools like Google Analytics to track your website's performance and make data-driven decisions.

Implementing these strategies can significantly enhance your website's SEO performance.

How to Display SEO Skills on Your Resume

2. SEM

SEM (Search Engine Marketing) is a digital marketing strategy used to increase a website's visibility on search engine results pages (SERPs) through paid advertising.

Why It's Important

SEM (Search Engine Marketing) is crucial for a Media Strategist because it enhances online visibility, drives targeted traffic quickly, and increases brand awareness, allowing for measurable, efficient, and cost-effective marketing strategies that can adapt in real time to market changes and audience behaviors.

How to Improve SEM Skills

To improve Search Engine Marketing (SEM) as a Media Strategist, you should focus on the following concise strategies:

1. Keyword Research: Identify high-performing, relevant keywords using tools like Google Keyword Planner to enhance your campaign's reach and effectiveness.
2. Ad Copy Optimization: Craft compelling, clear ad copy that includes targeted keywords and a strong call-to-action (CTA). Reference Google’s guide for best practices.
3. Landing Page Relevance: Ensure your landing pages are relevant, user-friendly, and optimized for conversions. Unbounce offers insights on creating effective landing pages.
4. Bid Management: Utilize automated bid management tools like Google Ads Smart Bidding for optimizing bids based on campaign objectives.
5. Ad Extensions: Use ad extensions to provide additional information and improve click-through rates (CTRs). Explore Google’s ad extensions for options.
6. Negative Keywords: Regularly update your negative keyword list to filter out unwanted traffic. WordStream’s guide can help you understand their importance.
7. Performance Analysis: Regularly review campaign performance using analytics tools like Google Analytics to make data-driven decisions.
8. A/B Testing: Continuously test different elements of your ads and landing pages to find the most effective versions. Tools like Optimizely can facilitate this process.
9. Stay Updated: SEM is always evolving. Keep up with the latest trends and updates by following authoritative sources like Search Engine Land.

By implementing these strategies, you can significantly improve your SEM efforts and achieve better campaign results.

How to Display SEM Skills on Your Resume

3. Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights on user behavior, which helps media strategists optimize online marketing campaigns and content strategies.

Why It's Important

Google Analytics is crucial for a Media Strategist as it provides comprehensive data on audience behavior, campaign performance, and content engagement, enabling the optimization of marketing strategies and maximization of ROI.

How to Improve Google Analytics Skills

To improve Google Analytics for a Media Strategist, focus on the following concise steps:

1. Set Clear Goals: Define specific, measurable objectives for your media strategy. Set up goals in Google Analytics to track conversions and important actions.

2. Use UTM Parameters: Enhance tracking of campaigns and traffic sources by tagging your URLs with UTM parameters. This enables detailed performance analysis of each media campaign.

3. Enable Enhanced Ecommerce: If relevant, activate Enhanced Ecommerce for deeper insights into user interactions with products, which can inform content and product strategies.

4. Segment Your Audience: Utilize Audience Segmentation to analyze behaviors and preferences, tailoring your media strategy to different audience segments.

5. Leverage Custom Dashboards: Create Custom Dashboards for a quick, comprehensive view of metrics that matter most to your media strategy.

6. Integrate with Other Tools: Connect Google Analytics with other tools (e.g., Google Ads, Search Console) for a holistic view of your strategy’s performance. Data integration guides can help set this up.

7. Stay Updated with Analytics Intelligence: Use Analytics Intelligence for automated insights and alerts on significant data trends and anomalies.

8. Attend Google Analytics Academy: Continuously improve your skills by taking free courses from the Google Analytics Academy.

Implementing these steps will enhance your ability to analyze performance, optimize campaigns, and make data-driven decisions as a Media Strategist.

How to Display Google Analytics Skills on Your Resume

4. Facebook Ads

Facebook Ads is a powerful digital advertising platform that allows media strategists to create, target, and optimize advertising campaigns across Facebook and its associated networks, leveraging detailed user data to reach specific audiences effectively.

Why It's Important

Facebook Ads are crucial for a Media Strategist because they offer precise targeting options, extensive reach across diverse demographics, and robust analytics to measure and optimize campaign performance, enhancing ROI and achieving strategic marketing objectives efficiently.

How to Improve Facebook Ads Skills

Improving Facebook Ads involves a strategic approach focusing on targeting, creative content, and continuous optimization. Here are concise strategies:

1. Refine Your Target Audience: Use Facebook's Audience Insights to understand your audience better and create more targeted ad sets. Facebook Audience Insights

2. Test Different Ad Formats: Experiment with various ad formats (carousel, video, slideshow, etc.) to see what resonates best with your audience. Facebook Ad Formats

3. Use High-Quality Visuals: Ensure your ads feature high-resolution images or videos to grab attention. Facebook Design Recommendations

4. Optimize for Mobile: Design your ads with mobile users in mind, as the majority of Facebook users access the platform via mobile. Mobile Optimization

5. Craft Compelling Ad Copy: Keep your messages clear, concise, and action-oriented. Ad Copy Best Practices

6. Use A/B Testing: Regularly test different elements of your ads (e.g., images, headlines, call-to-action) to determine what performs best. Facebook A/B Testing

7. Leverage Retargeting: Use Facebook Pixel to retarget visitors to your website or app to increase conversions. Facebook Retargeting

8. Analyze and Adjust: Regularly review your ad performance using Facebook Ad Manager and adjust your strategy based on the data. Facebook Ad Manager

For a Media Strategist, it's crucial to stay updated with Facebook's evolving ad platform and continuously test and tailor strategies to maximize ad performance.

How to Display Facebook Ads Skills on Your Resume

5. Instagram Marketing

Instagram Marketing is leveraging Instagram's platform to engage audiences, build brand awareness, and promote products or services through visually compelling content and strategic use of features like stories, posts, and ads, aimed at achieving specific marketing goals.

Why It's Important

Instagram Marketing is crucial for a Media Strategist because it allows for targeted, visual storytelling and engagement with a large, diverse audience, leveraging Instagram's vast user base and advanced advertising tools to increase brand visibility, foster community, and drive measurable outcomes.

How to Improve Instagram Marketing Skills

To enhance your Instagram marketing strategy, consider the following concise tips:

1. Identify Your Goals: Clearly define what you want to achieve (brand awareness, sales, engagement). Setting Goals.

2. Understand Your Audience: Use Instagram Insights to learn about your followers and target your content accordingly. Understanding Your Audience.

3. Optimize Your Profile: Ensure your profile is complete with a recognizable profile picture, a concise bio, and a link to your website. Profile Optimization Tips.

4. Quality Content is Key: Post high-quality photos and videos that align with your brand identity and audience interests. Creating Quality Content.

5. Leverage Stories and Reels: Use Stories and Reels for more engaging, behind-the-scenes, or ephemeral content. Using Stories and Reels.

6. Utilize Hashtags Wisely: Research and use relevant hashtags to increase the discoverability of your content. Hashtag Strategy.

7. Engage with Your Audience: Respond to comments and messages, and engage with other accounts to build a community. Engaging Your Audience.

8. Collaborate with Influencers: Partner with influencers that resonate with your brand to expand your reach. Influencer Collaboration.

9. Monitor and Adapt: Use analytics to track your performance and adapt your strategy based on what works. Monitoring Performance.

10. Stay Updated with Trends: Keep abreast of the latest trends and platform updates to maintain relevance. Keeping Up with Trends.

Implementing these strategies effectively requires continuous learning and adapting to the dynamic nature of social media.

How to Display Instagram Marketing Skills on Your Resume

6. Twitter Analytics

Twitter Analytics is a tool that provides insights into your Twitter account's performance, including data on tweet activity, audience demographics, and engagement metrics, enabling media strategists to measure the impact of their Twitter campaigns and optimize their social media strategy for better engagement and reach.

Why It's Important

Twitter Analytics is important for a Media Strategist as it provides data-driven insights into audience behaviors, engagement rates, and content performance, enabling informed strategy adjustments for optimal social media impact and ROI.

How to Improve Twitter Analytics Skills

To enhance Twitter Analytics for a Media Strategist, focus on the following concise strategies:

1. Define Clear Objectives: Establish specific, measurable goals for your Twitter campaigns to effectively track progress. Goal Setting Guide.

2. Engage More: Increase engagement by posting interactive content, using polls, and responding to comments. Engagement drives visibility and metrics improvement. Engagement Tips.

3. Use Hashtags Wisely: Incorporate relevant, trending hashtags to boost the discoverability of your tweets. Hashtag Best Practices.

4. Optimize Posting Times: Tweet during peak engagement hours for your audience. Utilize analytics tools to identify these times. Optimal Posting Times.

5. Leverage Twitter Analytics: Regularly review your Twitter Analytics to understand audience behavior and refine strategies accordingly. Twitter Analytics Guide.

6. Incorporate Visuals: Use images, videos, and GIFs to increase engagement and retention. Visuals are more engaging than text-only posts. Visual Content Strategy.

7. Experiment with Twitter Ads: Consider using Twitter Ads to amplify reach and engagement for critical campaigns. Twitter Ads Best Practices.

8. Use Twitter Cards: Implement Twitter Cards to make your tweets stand out with rich media. Twitter Cards Setup.

9. Analyze Competitors: Monitor and learn from the performance of competitors' Twitter strategies. Competitive Analysis Tools.

10. Educate and Provide Value: Share insightful and educational content that adds value to your audience's Twitter experience. Content Strategy.

By integrating these strategies, a Media Strategist can significantly improve their Twitter Analytics, leading to better engagement, higher reach, and more effective campaigns.

How to Display Twitter Analytics Skills on Your Resume

7. LinkedIn Advertising

LinkedIn Advertising is a platform for media strategists to target professionals and businesses through precise demographic and job-related filters, utilizing formats like sponsored content, messages, and text ads to achieve specific marketing and branding objectives.

Why It's Important

LinkedIn Advertising is critical for a Media Strategist because it allows for highly targeted campaigns reaching professionals and decision-makers within specific industries, job functions, and seniority levels, thereby enhancing the precision and effectiveness of B2B marketing efforts.

How to Improve LinkedIn Advertising Skills

To enhance LinkedIn Advertising effectiveness for a Media Strategist, focus on the following strategies:

1. Targeting Precision: Refine your audience targeting by leveraging LinkedIn's comprehensive targeting tools. Utilize LinkedIn’s Audience Attributes to pinpoint professionals based on job title, function, industry, and more, ensuring your ads reach the most relevant viewers.

2. Compelling Content: Create engaging and value-driven content. Use LinkedIn’s Content Suggestions to understand trending topics within your target audience, making your ads more appealing and relevant.

3. Ad Formats Variety: Experiment with different LinkedIn ad formats including Sponsored Content, Message Ads, and Dynamic Ads to find what resonates best with your audience, maximizing engagement and conversion rates.

4. Performance Analytics: Utilize LinkedIn’s Campaign Manager for detailed analytics and performance tracking. Analyze metrics to optimize campaigns continually for better ROI.

5. A/B Testing: Conduct A/B testing on your ad components (e.g., headlines, images, call-to-action) to determine what performs best with your target audience, refining your strategy based on data-driven insights.

6. Learning Resources: Stay updated with the latest strategies and tips by accessing resources provided by LinkedIn Learning and the LinkedIn Marketing Solutions Blog.

Implementing these concise strategies will significantly improve the efficiency and effectiveness of your LinkedIn Advertising campaigns.

How to Display LinkedIn Advertising Skills on Your Resume

8. Hootsuite

Hootsuite is a social media management platform that enables media strategists to schedule posts, manage multiple accounts, monitor conversations, and analyze performance metrics across various social networks from a single dashboard.

Why It's Important

Hootsuite is crucial for a Media Strategist as it streamlines social media management, allowing for efficient scheduling, monitoring, and analysis of content across multiple platforms, enabling informed strategy adjustments and enhanced audience engagement.

How to Improve Hootsuite Skills

To enhance Hootsuite for a Media Strategist, consider these focused improvements:

1. Advanced Analytics Integration: Integrate with more advanced analytics tools (e.g., Google Analytics), allowing deeper insight into campaign performance across platforms.
2. AI-Powered Insights: Implement AI-driven recommendations for optimal posting times and content types, improving engagement rates. Tools like Crimson Hexagon can offer inspiration.
3. Enhanced Collaboration Features: Improve the workflow with real-time collaboration tools for teams, similar to features found in Slack, to streamline campaign management.
4. Customizable Dashboards: Allow fully customizable dashboards to monitor different metrics pertinent to specific campaign goals, inspired by the flexibility of Tableau.
5. More Native Integrations: Incorporate more direct integrations with emerging and niche social platforms, ensuring comprehensive coverage of all potential audience touchpoints.
6. Automated Reporting: Provide options for automated, customizable reporting templates that can be directly emailed to stakeholders, akin to Mailchimp's reporting features.
7. Enhanced Content Calendar: Improve the content calendar with more advanced scheduling features and visual planning tools, taking cues from Trello's organizational style.

These improvements can make Hootsuite a more powerful and efficient tool for Media Strategists, aiding in the streamlined management of social media campaigns and strategies.

How to Display Hootsuite Skills on Your Resume

9. Canva

Canva is a user-friendly graphic design tool that enables media strategists to create visually appealing content for various digital platforms, including social media, presentations, and marketing materials, using customizable templates and a vast library of images and fonts.

Why It's Important

Canva is important for a Media Strategist as it offers an easy-to-use platform for creating visually appealing content quickly, facilitating efficient design of graphics, presentations, and marketing materials essential for impactful online engagement and brand strategy execution.

How to Improve Canva Skills

To enhance Canva for a Media Strategist, focus on the following improvements:

1. Advanced Analytics Integration: Incorporate robust analytics for real-time tracking of design performance across platforms. Platforms like Google Analytics can provide insights into user engagement and behavior.

2. Expanded Asset Library: Partner with leading stock photo and video providers (e.g., Shutterstock, Getty Images) to offer a wider range of high-quality assets within Canva, ensuring diverse and up-to-date media options.

3. Customizable Templates for Social Media: Develop industry-specific templates that are fully customizable, addressing the unique needs of various sectors. This feature can streamline content creation for media strategists.

4. Collaboration Tools Enhancement: Enhance collaboration features by integrating with popular project management tools like Trello and Slack, allowing teams to communicate and manage projects more efficiently within Canva.

5. SEO Optimization for Designs: Introduce SEO tools to optimize images and videos for search engines, including alt text and metadata editing capabilities. This will help media strategists improve the online visibility of their content.

6. Learning Resources: Expand the Canva Design School (Canva Design School) to include advanced tutorials and case studies tailored for media strategists, focusing on strategic content creation, branding, and marketing analytics.

By focusing on these areas, Canva can significantly enhance its value for media strategists, making it a more powerful tool for strategic content creation and analysis.

How to Display Canva Skills on Your Resume

10. Adobe Creative Suite

Adobe Creative Suite is a comprehensive collection of software tools designed for digital media creation, including graphic design, video editing, web development, and photography, essential for media strategists to create, manage, and optimize content across various platforms.

Why It's Important

Adobe Creative Suite is crucial for a Media Strategist as it provides an integrated set of powerful tools for creating, managing, and delivering visually stunning and engaging content across various media platforms, essential for effective branding, marketing, and communication strategies.

How to Improve Adobe Creative Suite Skills

Improving your Adobe Creative Suite skills, especially as a Media Strategist, involves a blend of learning new techniques, staying updated with the latest features, and integrating external resources efficiently. Here’s a concise guide to enhance your proficiency:

1. Explore Adobe Tutorials and Training: Adobe offers a wealth of official tutorials across all its Creative Suite applications. These range from beginner to advanced levels.

2. Utilize LinkedIn Learning: Access LinkedIn Learning for in-depth courses on Adobe software, focusing on specific tools and workflows that align with media strategy.

3. Follow Adobe Creative Cloud Blogs: Stay updated with the latest features and best practices by reading Adobe’s Creative Cloud blog. It’s a great resource for discovering new tools and techniques.

4. Incorporate Stock Resources: Enhance your projects with high-quality assets. Adobe Stock offers a vast library of images, vectors, and videos that can be directly accessed within the Creative Suite. Visit Adobe Stock for more details.

5. Join Adobe Communities: Engage with other creative professionals in Adobe Community Forums and on platforms like Behance. Sharing ideas and challenges can lead to new insights and problem-solving strategies.

6. Practice Regularly: The most effective way to improve is by applying what you learn in real projects. Experiment with different tools and techniques to discover what works best for your media strategy needs.

By combining these resources and strategies, you can significantly enhance your Adobe Creative Suite skills, making your media strategy more dynamic and impactful.

How to Display Adobe Creative Suite Skills on Your Resume

11. Mailchimp

Mailchimp is an all-in-one marketing platform that provides tools for email marketing, automation, and analytics, enabling media strategists to design, execute, and measure campaigns across multiple channels.

Why It's Important

Mailchimp is crucial for a Media Strategist as it streamlines email marketing efforts, allowing for targeted campaigns, audience segmentation, and performance analytics to optimize communication strategies and enhance audience engagement.

How to Improve Mailchimp Skills

Improving Mailchimp for a Media Strategist involves focusing on personalization, segmentation, and integration for enhanced campaign performance. Here are concise strategies:

1. Leverage AI for Personalization: Utilize Mailchimp's AI-powered tools to create personalized content that resonates with individual subscribers, increasing engagement rates.

2. Enhance Segmentation: Implement advanced segmentation strategies to target users based on behavior, preferences, and engagement levels, ensuring more relevant and effective campaigns.

3. Optimize for Mobile: Given the high rate of mobile email opens, use Mailchimp's mobile optimization features to ensure your emails look great on any device.

4. Use A/B Testing Rigorously: Employ Mailchimp's A/B testing capabilities to continuously refine subject lines, content, and send times for maximum impact.

5. Integrate with Analytics Tools: Connect Mailchimp with Google Analytics and other analytics tools to gain deeper insights into campaign performance and user behavior for data-driven optimizations.

6. Automate with Workflows: Set up automated workflows for timely and relevant communication, such as welcome emails, birthday wishes, and follow-ups on user actions.

7. Educate with Mailchimp Academy: Utilize Mailchimp Academy for ongoing learning about platform features, marketing strategies, and best practices to stay ahead.

By focusing on these areas, a Media Strategist can significantly enhance Mailchimp campaign performance, leading to better engagement, higher conversions, and greater ROI.

How to Display Mailchimp Skills on Your Resume

12. WordPress

WordPress is a popular content management system (CMS) used for creating, managing, and optimizing websites, including blogs, news, and media platforms, offering tools for publishing content, audience engagement, and performance analysis, vital for media strategists.

Why It's Important

WordPress is important for a Media Strategist because it provides a flexible, user-friendly platform for creating and managing digital content, enabling effective audience engagement and SEO optimization to enhance online visibility and brand presence.

How to Improve WordPress Skills

To enhance WordPress for a Media Strategist, focus on these key areas:

1. SEO Optimization: Utilize plugins like Yoast SEO to improve your content's visibility and ranking on search engines.

2. Performance Improvement: Speed up your site with caching plugins like W3 Total Cache and image optimization tools such as Smush.

3. Content Strategy: Implement a content calendar using Editorial Calendar for better planning and consistency.

4. Social Media Integration: Use plugins like Social Media Share Buttons & Social Sharing Icons to easily share content across platforms.

5. Analytics and Reporting: Install Google Analytics for WordPress by MonsterInsights to track website performance and user engagement.

6. Security Enhancement: Protect your site with Wordfence Security to prevent hacks and data breaches.

7. Mobile Optimization: Ensure your site is mobile-friendly with responsive themes and plugins like WPtouch.

Focusing on these areas can significantly improve the functionality and effectiveness of a WordPress site from a Media Strategist's perspective.

How to Display WordPress Skills on Your Resume