Top 12 Content Strategist Skills to Put on Your Resume

In today's digital age, content strategists steer the voice, shape the flow, and thread together how brands show up across channels. A sharp resume built around the right skills does heavy lifting—signaling you can orchestrate creation, spark engagement, and plan with purpose.

Content Strategist Skills

1. SEO Optimization
2. WordPress
3. Google Analytics
4. Content Management
5. Social Media
6. HubSpot
7. Market Research
8. UX/UI Principles
9. Adobe Creative Cloud
10. A/B Testing
11. Data Analysis
12. Storytelling

1. SEO Optimization

SEO means tuning content and site elements so search engines and people can find, understand, and value what you publish. For content strategists, that’s mapping intent, threading in language your audience actually uses, and shaping structure that earns visibility over time.

Why It's Important

Without SEO, content whispers into the void. With it, your work surfaces where it matters—fueling organic traffic, engagement, and downstream results.

How to Improve SEO Optimization Skills

Focus on the fundamentals that move the needle:

1. Keyword research with intent: Identify relevant terms and topics, then align them to search intent across the funnel. Place naturally in titles, H1–H3s, and copy. No stuffing. Ever.

2. High-value content: Answer real questions. Build depth. Add examples, visuals, and distinct POV. Edit hard for clarity and readability.

3. On-page structure: Tight titles and meta descriptions. Clear headings. Descriptive alt text. Clean URLs. Schema where relevant.

4. Mobile-first and performance: Prioritize Core Web Vitals—LCP, CLS, and INP. Optimize images, fonts, and scripts. Fast pages win.

5. Internal linking: Create paths that guide users, reinforce topical authority, and spread equity.

6. Backlinks worth having: Earn links by publishing reference-grade content and collaborating on industry pieces. Quality beats quantity.

7. Content freshness: Update when facts change, intent shifts, or competitors leapfrog you.

8. Analytics and iteration: Track rankings, traffic, engagement. Adjust headlines, intros, and structure based on what the data suggests.

Do this consistently and organic growth compounds.

How to Display SEO Optimization Skills on Your Resume

2. WordPress

WordPress is a flexible CMS that lets strategists plan, publish, and iterate content without wrestling with code. It’s the backbone for a huge share of the web—for good reason.

Why It's Important

It’s approachable, extensible, and fast to operate. You can ship ideas quickly, keep structure tidy, and scale as your content library grows.

How to Improve WordPress Skills

1. Master the Block Editor and FSE: Build reusable patterns, templates, and blocks to keep design and content consistent.

2. SEO foundations: Use plugins like Yoast SEO or All in One SEO to guide metadata, sitemaps, and readability.

3. Performance: Enable caching (e.g., WP Rocket), compress and lazy-load images (e.g., Smush or native), and prune heavy plugins.

4. Editorial operations: Run an editorial calendar, set roles and permissions, and standardize publishing checklists.

5. Analytics: Connect GA4 and Search Console. Consider a dashboard plugin (e.g., MonsterInsights) for at-a-glance insights.

6. Security and upkeep: Keep core, themes, and plugins updated. Add Web Application Firewall tools (e.g., Wordfence or Sucuri). Back up regularly.

7. Quality control: Use style guides and tools like Grammarly or Hemingway to tighten tone and readability.

8. Engagement: Moderate comments with Akismet. Encourage sharing with lightweight social plugins.

These habits make a WordPress site faster, safer, and far easier to scale.

How to Display WordPress Skills on Your Resume

3. Google Analytics

Google Analytics 4 (GA4) tracks behavior and outcomes across web and app, giving content strategists the signal to refine what they publish and how they distribute it.

Why It's Important

It clarifies what resonates. Which pages pull people in. Where they drop. What content contributes to conversions. Strategy stops guessing and starts iterating.

How to Improve Google Analytics Skills

1. Set clear objectives: Define conversions and key events that map to content goals—subscriptions, downloads, demo requests, scroll depth.

2. Use Explorations: Path exploration replaces old “Behavior Flow.” Analyze journeys, loops, and dead ends.

3. Track content metrics that matter: Engagement rate, average engagement time, views per session, event completions by page.

4. Segment deeply: Break down by channel, campaign, geography, returning users, or content category. Different audiences, different patterns.

5. Content groups: Create groupings via event parameters (e.g., content_group) to compare themes and formats head to head.

6. Connect Search Console: Tie queries and impressions to landing pages to see how search and content interact.

7. Report with purpose: Build Looker Studio or GA4 dashboards for stakeholders—actionable, not noisy.

8. Review, test, refine: Watch trends monthly. Iterate headlines, CTAs, layout. Measure again.

How to Display Google Analytics Skills on Your Resume

4. Content Management

Content Management is the system behind the storytelling—organizing assets, workflows, and governance so the right piece lands in the right place at the right time.

Why It's Important

Chaos kills consistency. A strong CM practice builds coherence, improves findability, and scales publishing without dropping quality.

How to Improve Content Management Skills

1. Audit regularly: Find duplicates, stale pages, thin content, and opportunity gaps. Tag what to update, merge, or retire.

2. Set objectives: Tie each content type to a measurable goal. Decide how you’ll measure success up front.

3. Choose the right CMS: WordPress, Drupal, and headless options each fit different needs. Prioritize editing experience, performance, and extensibility.

4. Governance: Define roles, style guides, taxonomies, and approval paths. Tools like GatherContent can streamline collaboration.

5. SEO hygiene: Enforce metadata standards, internal linking rules, and canonicalization. Keep sitemaps clean.

6. Analytics loop: Report on performance by topic, format, and funnel stage. Feed insights back into planning.

7. Continuous testing: A/B test headlines, intros, and CTAs. Roll out winners broadly.

How to Display Content Management Skills on Your Resume

5. Social Media

Social platforms are distribution engines and listening posts. They carry stories far. They also talk back—fast.

Why It's Important

For a strategist, social bridges brand voice and audience behavior. It guides content choices, validates themes, and drives targeted traffic when handled with intent.

How to Improve Social Media Skills

1. Know your audience: Use platform analytics and GA4 to understand who engages, when, and with what.

2. Plan ruthlessly: Build a content calendar. Align formats with goals—short video, threads, carousels, long-form.

3. Make it thumb-stopping: Clear hooks. Clean visuals. Useful, emotional, or novel. Tools like Canva speed production without bloating workflow.

4. SEO meets social: Fold in keywords and hashtags thoughtfully. Write alt text. Optimize titles and descriptions.

5. Engage: Reply, ask, invite. Community outperforms broadcast.

6. Analyze and iterate: Use dashboards (e.g., Hootsuite, Sprout Social) to track reach, saves, shares, and assisted conversions.

7. Paid with purpose: Test audiences and creative. Start small, scale winners. Meta Business Suite and platform-native tools work well.

8. Partners and creators: Collaborate with aligned voices to reach new pockets of your market.

How to Display Social Media Skills on Your Resume

6. HubSpot

HubSpot unites CMS, CRM, email, automation, SEO, and analytics—useful when you want content, data, and outreach in one orbit.

Why It's Important

Less tool-juggling, more end-to-end visibility. From first visit to lifecycle stage, you can map how content nudges people along.

How to Improve HubSpot Skills

1. SEO and topic clusters: Build pillar pages and clusters. Use built-in recommendations to close gaps.

2. Personalization: Smart content by lifecycle stage, device, and source. Show different CTAs to different segments.

3. Analytics and attribution: Use contact- and revenue-level reporting to see which assets influence pipeline.

4. Editorial and automation: Manage a content calendar, then trigger emails or nurture flows tied to behavior.

5. Integrations: Connect ad platforms, webinar tools, and GA4. Keep data synced and clean.

6. AI assistance: Tap HubSpot’s content assistant for drafts, outlines, and variations—always edited by humans.

How to Display HubSpot Skills on Your Resume

7. Market Research

Market research gathers the facts behind your hunches—audience needs, language, trendlines, and competitor patterns—so content lands with intention.

Why It's Important

It reduces guesswork. You create what people want, in the format they prefer, on the channels they actually use.

How to Improve Market Research Skills

1. Define objectives: What decision will this research inform? Scope the method to the question.

2. Quant + qual mix: Pair analytics with surveys, interviews, and user feedback to see both breadth and depth.

3. Social listening: Monitor themes, pain points, and language. Note what spikes—and why.

4. Competitor analysis: Review content themes, frequency, format mix, and engagement. Tools like Semrush and Ahrefs can help.

5. Audience panels and surveys: Run lightweight surveys with clear, unbiased questions. Follow with interviews for nuance.

6. Industry reports: Track credible benchmarks and studies to anchor your assumptions.

How to Display Market Research Skills on Your Resume

8. UX/UI Principles

UX makes the experience work; UI makes it feel coherent. Together they steer how content is structured, navigated, and understood.

Why It's Important

Great content, poorly presented, underperforms. UX/UI ensures readability, flow, and access—lifting engagement and conversion.

How to Improve UX/UI Principles Skills

1. User-centered thinking: Build personas, map journeys, and test with real users. Let evidence shape decisions.

2. Consistency: Systematize typography, spacing, buttons, and components. Predictability reduces friction.

3. Accessibility: Follow WCAG 2.2. Provide alt text, sufficient contrast, logical headings, focus states, and keyboard navigation.

4. Simplicity: Trim the extra. Clear hierarchy, short paragraphs, generous whitespace.

5. Content hierarchy: Use headings, summaries, bullets, and scannable sections to guide attention.

6. Feedback and affordance: Make interactive elements obvious. Provide confirmations and errors that actually help.

7. Mobile-first: Design for small screens first, then expand. Prioritize speed and tap targets.

8. Performance: Optimize assets, defer non-critical scripts, and monitor Core Web Vitals over time.

How to Display UX/UI Principles Skills on Your Resume

9. Adobe Creative Cloud

Adobe Creative Cloud bundles the creative tools content teams lean on—Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom, Express, and more—so visuals and video keep pace with your strategy.

Why It's Important

It streamlines production across formats. From social snippets to long-form video, you can keep brand and quality tight.

How to Improve Adobe Creative Suite Skills

1. Custom workspaces: Tailor panels and shortcuts to your workflow. Save time where it counts.

2. Creative Cloud Libraries: Centralize brand assets—logos, colors, components—so teams stay consistent.

3. Adobe Stock and Express: Source assets quickly and spin up on-brand variations for rapid campaigns.

4. Prototyping and handoff: If using Adobe XD (still common in some teams) or alternatives, keep content and design in lockstep.

5. Automation with Sensei: Lean on AI-assisted tasks—auto-masking, smart upscaling, scene edits—to accelerate production.

6. Measure and iterate: Pair creative with analytics from your stack (e.g., Adobe Analytics or GA4) to see what lands.

7. Stay current: Features evolve quickly. Schedule periodic learning sprints to capture new capabilities.

How to Display Adobe Creative Suite Skills on Your Resume

10. A/B Testing

A/B testing compares two versions of content—headline, layout, CTA, hero image—to see which drives the outcome you care about.

Why It's Important

It turns opinion into evidence. You ship better-performing content because you measure impact, not intent.

How to Improve A/B Testing Skills

1. Hypotheses first: State the change, the expected effect, and the metric that proves it.

2. Segment wisely: Test on the audience that actually consumes that content. Relevance matters.

3. Pick the right metrics: Click-through, engagement, conversion, or downstream revenue—align metric to goal.

4. Power and sample size: Ensure enough traffic and duration to reach significance. Don’t stop early because it “looks good.”

5. One variable at a time: Isolate changes so results are attributable.

6. Solid tooling: Platforms like Optimizely, VWO, or Unbounce are reliable. Server-side testing for advanced cases.

7. Document learnings: Roll insights into guidelines so wins scale beyond a single page.

How to Display A/B Testing Skills on Your Resume

11. Data Analysis

Data analysis is the discipline of turning performance signals into decisions—what to make, what to prune, what to promote.

Why It's Important

It keeps content tied to outcomes. You spot patterns earlier, double down on winners, and fix underperformers without hand-wringing.

How to Improve Data Analysis Skills

1. Define SMART goals: Specific, measurable, achievable, relevant, time-bound. Align metrics to each goal.

2. Pick your toolkit: GA4 for behavior, Search Console for queries, Semrush or Ahrefs for SEO insights, BuzzSumo for social signals.

3. Audience insight: Study cohorts, devices, and sources. Segment by intent or lifecycle stage.

4. Content ROI: Track assisted conversions and attribution. Tie content to pipeline where possible.

5. Benchmark and compare: Evaluate topics, formats, and channels against each other, not in isolation.

6. Iterate continuously: Test, measure, refine. Build a cadence—monthly reviews, quarterly resets.

How to Display Data Analysis Skills on Your Resume

12. Storytelling

Storytelling is the engine that makes information memorable. Structure, stakes, and specificity turn content into something people actually remember.

Why It's Important

Emotional resonance drives action. Stories make meaning. That’s where loyalty grows.

How to Improve Storytelling Skills

1. Start with the audience: Build personas and speak to their needs, fears, and motivations.

2. Use a clear arc: Beginning, tension, resolution. Short or long, give the reader a path to follow.

3. Show more than you tell: Specifics beat generalities. Scenes, quotes, data, and examples bring ideas to life.

4. Relatable characters: Customers, teammates, users—make them human, not props.

5. Conflict and stakes: What happens if nothing changes? Name the cost of inaction.

6. Practice and critique: Write often. Edit ruthlessly. Study what performs and why.

How to Display Storytelling Skills on Your Resume