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Content Strategist Resume Examples

Writing a great content strategist resume is important because it is one of the first things a potential employer will see when they are considering you for a position. It is your opportunity to make a good first impression and sell yourself as the best candidate for the job.

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If you're looking for inspiration when it comes to drafting your own content strategist resume, look no further than the samples below. These resumes will help you highlight your experience and qualifications in the most effective way possible, giving you the best chance of landing the content strategist job you're after.

Essential Components of a Content Strategist's Resume

A content strategist's resume is a critical document that showcases your expertise in developing and implementing content strategies to drive business success. It should highlight your proficiency in enhancing content quality, identifying target audiences, and leveraging analytical tools to measure the effectiveness of your strategies. A well-crafted resume is essential to capture the attention of potential employers. Below, we delve into the various sections of a content strategist's resume, explaining the significance of each and providing guidance on how to optimize them for maximum impact.

1. Contact Information

At the top of your resume, ensure your contact information is prominently displayed. This section should include your full name, phone number, and a professional email address—preferably one that incorporates your first and last name, avoiding unprofessional nicknames or phrases.

How to List Contact Information for a Content Strategist Resume

In today's digital age, it's also advisable to include links to your LinkedIn profile and other professional social media accounts or online portfolios that showcase your content creation skills. However, ensure that personal and irrelevant social media profiles are kept separate from your professional ones, and verify that all links are functional and direct recruiters to appropriate content.

If you're open to relocation, consider adding your location details. Remember to omit sensitive personal information that could be misused for identity theft.

The goal is to make it effortless for hiring managers to reach out to you after being impressed by the rest of your resume.

2. Professional Summary or Objective

The "Professional Summary or Objective" section is a brief, engaging introduction that outlines your career goals and professional passions, tailored to the position you're applying for.

A "Professional Summary" is suited for experienced professionals and should encapsulate your key achievements, skills, and experiences in content strategy. Conversely, an "Objective statement" is more appropriate for newcomers or career changers, focusing on career aspirations and transferable skills.

Choose between a Professional Summary or Objective based on your experience level, and use this section to clearly articulate your value proposition as a Content Strategist. Employ strong action verbs and quantifiable achievements to make an immediate, powerful impression.

Note: Hiring managers often skim resumes quickly, so make this section compelling enough to encourage further reading.

Related: Top Content Strategist Resume Objective Examples

3. Skills and Competencies

The "Skills and Competencies" section is where you list the abilities and knowledge that make you an ideal candidate for a content strategist role. Include skills such as content creation, research, SEO, analytical abilities, project management, communication, technical proficiency, and strategic thinking.

  1. Content Creation Skills: Ability to produce engaging content tailored to various platforms and audiences.
  2. Research Skills: Proficiency in conducting thorough research to inform strategic content planning.
  3. SEO Knowledge: Understanding of SEO principles to enhance content visibility online.
  4. Analytical Skills: Competence in analyzing data to evaluate content performance and inform strategy adjustments.
  5. Project Management Skills: Aptitude for managing multiple projects simultaneously while adhering to deadlines.
  6. Communication Skills: Exceptional written and verbal communication abilities for effective idea exchange and collaboration.
  7. Technical Proficiency: Familiarity with CMS, social media platforms, and basic HTML/CSS.
  8. Strategic Thinking: Capacity to develop content strategies aligned with business objectives.

Provide concrete examples of how you've successfully applied these skills in past roles to demonstrate your impact and distinguish yourself from other candidates.

Related: Content Strategist Skills: Definition and Examples

4. Work Experience

The "Work Experience" section is where you detail your professional history, emphasizing roles relevant to content strategy. Include your job title, company name, location, and employment dates.

Under each position, describe your responsibilities and achievements, using action verbs and quantifiable results to illustrate your effectiveness in content planning and management. Highlight your experience with various tools and platforms, such as WordPress or HubSpot, to demonstrate technical proficiency.

For those with limited experience in content strategy, consider including internships, volunteer work, or transferable skills from other roles that are pertinent to the position.

The objective is to showcase how your experiences have equipped you with the skills necessary for the content strategist role you're pursuing.

5. Education and Certifications

Your academic background and professional certifications are showcased in the "Education and Certifications" section. List your degrees or diplomas in relevant fields such as communications, marketing, or business, and highlight any additional certifications that bolster your qualifications as a content strategist.

Certifications from reputable institutions, such as digital marketing, SEO, SEM, CMS, and social media marketing certifications, are highly regarded in the field. Courses like HubSpot's Content Marketing Certification or Google Analytics IQ Certification demonstrate your commitment to ongoing professional development.

Include the institution and completion date for each credential, and mention any current courses or certifications in progress related to content strategy.

A strong educational foundation and relevant certifications can differentiate you from other candidates by underscoring your expertise and dedication to the field.

Related: Content Strategist Certifications

6. Portfolio or Examples of Work

Include a "Portfolio or Examples of Work" section to exhibit your skills, creativity, and proficiency in developing and executing content strategies. Present a variety of content types you've created or managed, such as blog articles, social media campaigns, web copy, email marketing campaigns, case studies, and white papers.

Provide context for each portfolio item, detailing the project objectives, your role, strategies employed, and outcomes achieved. Highlight any high-profile projects or collaborations with well-known brands to enhance your application.

Focus on quality over quantity, ensuring that your work samples are error-free and represent your best efforts. If confidentiality agreements prevent you from sharing certain work, consider creating anonymized or generalized versions of these projects.

7. References or Testimonials

References and testimonials provide an external perspective on your skills and performance. Select individuals who can attest to your professional capabilities and character, such as past employers, clients, colleagues, or educators.

Testimonials, typically brief quotes praising your work ethic or specific achievements, can add credibility to your resume. Always respect privacy concerns and obtain consent before including someone's contact information, or simply state "References available upon request."

Well-chosen references and persuasive testimonials can strengthen your resume by offering evidence of your past successes and competencies as a content strategist.