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What does a Marketing & Advertising do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A marketing and advertising professional helps companies promote their products and services. They develop marketing campaigns, create ad content, and track results to ensure that the campaigns are effective. They also work with other departments within the company to ensure that the marketing efforts are aligned with the company's overall business strategy.

Marketing & Advertising job duties include:

  • Planning and executing marketing campaigns
  • Managing budgets and expenditures
  • Conducting market research
  • Identifying target markets
  • Developing marketing strategies
  • Planning and managing events and trade shows
  • Creating and managing advertising campaigns
  • Writing copy for marketing materials
  • Managing social media accounts

Marketing & Advertising Job Requirements

There are many different types of jobs in marketing and advertising, from entry-level positions to top executive jobs. Most jobs in this field require at least a bachelor's degree in marketing, advertising, business, or a related field. Many jobs also require experience in the field, as well as creative skills and the ability to think outside the box. There are also several professional organizations that offer certification in marketing and advertising, which can be helpful in getting a job in this field.

Marketing & Advertising Skills

  • Communication
  • Writing
  • Research
  • Analysis
  • Critical Thinking
  • Planning
  • Organization
  • Time Management
  • Creativity
  • Flexibility
  • Interpersonal

Related: Top Marketing & Advertising Skills: Definition and Examples

How to become a Marketing & Advertising

There are many ways to become a marketing and advertising professional. The most common path is to earn a bachelor’s degree in marketing, advertising, or a related field. However, there are also many professional certificate programs that can provide the necessary skills and knowledge for a successful career in this field.

Some of the most important skills for marketing and advertising professionals include creativity, strong communication skills, and analytical ability. Marketing and advertising professionals must be able to think outside the box to develop innovative campaigns that will capture the attention of their target audience. They must also be able to clearly articulate their ideas to clients and colleagues. Finally, they must be able to analyze data and consumer trends to determine the effectiveness of their campaigns.

If you are interested in a career in marketing and advertising, there are a few steps you can take to get started. First, research the different types of marketing and advertising careers to find one that aligns with your interests and skillset. Then, consider pursuing a degree or professional certificate in this field. Finally, start networking with professionals in the industry and look for internship or entry-level positions at marketing and advertising agencies. With hard work and dedication, you can achieve success in this exciting field.

Related: Marketing & Advertising Resume Example

Related: Marketing & Advertising Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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