Top 10 Marketing manager Certifications

Certifications are important for a marketing manager in the job market because they demonstrate a commitment to professional development and the ability to stay up-to-date with trends in the industry. Additionally, certifications show potential employers that you have specialized knowledge and skills that can help them reach their marketing goals. Certifications also provide recognition of your expertise and accomplishments, which can help give you an edge over other applicants when applying for jobs. Finally, certifications often come with access to exclusive resources and networks that can be invaluable when it comes to getting ahead in the job market.

This article reviews some of the top certifications for Marketing managers and explains how they can help to advance their career.

What are Marketing manager Certifications?

Marketing manager certification is a professional credential that demonstrates a person’s knowledge and proficiency in the field of marketing management. It verifies that a person has the skills, knowledge, and experience necessary to be an effective marketing manager. This certification can be beneficial to those who are looking to advance their career in the marketing field, as it validates their expertise in the area. It also serves as proof of their commitment to keeping up with the latest trends and developments in the industry.

Having this certification can help open doors for those seeking employment in marketing-related positions or for those looking to move up within their current organization. Companies may see certified individuals as more valuable employees because they have proven their abilities and competence through testing and evaluation. Additionally, obtaining this certification can demonstrate dedication and determination, which are both important attributes employers look for when considering candidates for jobs or promotions. Moreover, having this credential can increase one’s salary potential since employers may view certified individuals as being more competent than other applicants without such credentials.

Pro Tip: Invest in a comprehensive marketing manager certification program to gain a deeper understanding of the key principles and strategies involved in effective marketing management. This will give you a competitive edge in the job market and help you stay ahead of industry trends.

Related: What does a Marketing manager do?

Top 10 Marketing manager Certifications

Here’s our list of the best certifications available to Marketing managers today.

1. Certified Digital Marketing Manager (CDMM)

Certified Digital Marketing Manager (CDMM) is a certification program designed to equip professionals with the skills and knowledge necessary to effectively manage digital marketing initiatives. It is offered by Digital Vidya, an online education platform that specializes in digital marketing training.

The program consists of 8 modules, covering topics such as SEO, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, Mobile Marketing and Paid Advertising. Each module includes video lectures, case studies and assignments. The entire program takes approximately 6-8 weeks to complete.

To get certified as a CDMM, one must successfully complete all 8 modules and pass the final exam with a score of 80% or higher. The cost of the program is Rs 29000 ($400).

2. Certified Social Media Manager (CSMM)

A Certified Social Media Manager (CSMM) is a professional certification that demonstrates a mastery of the skills and techniques required to effectively manage social media accounts. It is an official designation from the Social Media Association, which is an international organization dedicated to promoting best practices in social media management.

The CSMM certification requires applicants to pass a comprehensive exam that covers topics such as content creation, analytics, strategy and planning, customer service, and legal/regulatory compliance. The exam consists of multiple-choice questions and takes approximately two hours to complete.

To obtain the CSMM certification, applicants must first join the Social Media Association and pay the associated membership fee. Applicants must then submit their application for the CSMM exam along with payment of the applicable exam fee ($250 USD). Once accepted into the program, applicants will receive access to study materials and will be able to take the online exam at their convenience.

The cost of obtaining a Certified Social Media Manager (CSMM) certification is $250 USD plus any applicable membership or other fees associated with joining the Social Media Association.

3. Professional Certified Marketer (PCM)

Professional Certified Marketer (PCM) is a certification program offered by the American Marketing Association (AMA). It is designed to recognize marketing professionals who have achieved a high level of professional excellence in marketing. The PCM certification is intended to demonstrate that an individual has obtained a comprehensive understanding of marketing principles, strategies, and tactics.

The PCM certification process includes taking an online exam that covers topics such as consumer behavior, market research, digital marketing, and brand management. To be eligible for the exam, applicants must have at least three years of professional experience in marketing or a related field. The exam consists of multiple-choice questions and takes approximately two hours to complete.

The cost of the PCM certification exam varies depending on the applicant's country of residence and other factors. In the United States, it typically costs between $400 and $600 USD.

Once an applicant has successfully passed the exam, they will receive their PCM certificate within four to six weeks. The certificate is valid for three years from the date of issue and can be renewed by taking additional exams or completing continuing education courses offered by AMA.

4. Google Ads Certification

Google Ads Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. The certification is designed to recognize digital marketing professionals who have the skills and knowledge necessary to successfully manage AdWords campaigns.

It typically takes about two hours to complete the certification process, which includes passing two exams: one for the fundamentals of Google Ads and another for advanced features. To get certified, you must pass both exams with a score of 80% or higher.

The cost of getting certified depends on the type of exam you take. The fundamentals exam is free, but the advanced exam costs $50 USD. You can also purchase a bundle that includes both exams for $90 USD.

To get started, visit the Google Ads Certification page and create an account by entering your email address and creating a password. Once you’ve created an account, you can register for either or both exams. After registering, you’ll be able to access study materials and practice tests to help prepare for the exams.

5. HubSpot Inbound Marketing Certification

The HubSpot Inbound Marketing Certification is a certification program that teaches the fundamentals of inbound marketing. It is designed to help marketers develop an understanding of the principles, techniques, and strategies behind successful inbound marketing campaigns. The program covers topics such as content creation, SEO, social media, lead generation, and analytics.

The program takes approximately four hours to complete and consists of eight different modules. Each module includes videos, quizzes, and activities designed to help learners understand the concepts covered in each lesson. After completing all eight modules and passing the final exam with a score of 80 percent or higher, learners will receive their certification from HubSpot.

In order to get certified, you must first create a free account on HubSpot's website. Once you have created your account, you can access the course materials by navigating to the "Certifications" section of your dashboard. From there, you can select the "Inbound Marketing Certification" option and begin learning about inbound marketing principles.

The cost for this certification is free; however, if you would like to purchase additional resources such as e-books or additional courses on specific topics related to inbound marketing then those may incur an additional fee.

6. Marketo Certified Expert

Marketo Certified Expert is a certification program designed to recognize individuals who have demonstrated a comprehensive knowledge of Marketo’s marketing automation platform. It is the highest level of Marketo certification and requires candidates to pass two exams: the Marketo Certified Expert Exam and the Advanced Marketing Automation Exam. The exam tests your knowledge of all aspects of Marketo, including lead management, email marketing, campaign management, analytics, and more.

It typically takes about three months to prepare for the exams. During this time, you should review the official Marketo documentation as well as any additional training materials or courses that may be available. You should also practice using the platform in order to gain hands-on experience with its features and functions.

To become certified, you must first register for the exams on the Marketo website. The cost for both exams is $250 USD each. Once you have registered, you will receive an email containing instructions on how to access and take the exams online. After successfully passing both exams, you will be awarded your certification status as a Marketo Certified Expert.

7. Microsoft Advertising Accredited Professional

Microsoft Advertising Accredited Professional (MAAP) is a certification program that recognizes individuals who have demonstrated expertise in using Microsoft Advertising products and services. The MAAP certification is designed to help professionals demonstrate their knowledge of the Microsoft Advertising platform and its capabilities.

The MAAP certification requires passing two exams: Microsoft Advertising Fundamentals Exam and Microsoft Advertising Advanced Exam. It takes approximately 4-6 hours to complete both exams, depending on the individual’s level of experience.

To get the MAAP certification, you must first register for an account with the Microsoft Advertising Certification Program website. Once registered, you can access the exam page and begin studying for the two exams. You can also purchase additional study materials or enroll in instructor-led training courses to help you prepare for the exams.

The cost of the MAAP certification varies depending on your country of residence and whether or not you choose to purchase additional study materials or enroll in instructor-led training courses. Generally speaking, it will cost around $200 USD for both exams.

8. Adobe Certified Expert

Adobe Certified Expert (ACE) is a certification program offered by Adobe Systems Inc. to recognize individuals who have demonstrated expertise in the use of Adobe products. It is designed to validate a professional’s ability to use Adobe software and services in a professional setting.

To become an ACE, you must pass an exam that tests your knowledge of the specific Adobe product or service. The exam covers topics such as product features, functionality, best practices, and troubleshooting techniques. You can take the exams online or at an authorized testing center.

The length of time it takes to get certified depends on how much time you have available to study for the exam and how quickly you learn the material. Most people take between one and three months to prepare for the exam.

To get certified, you need to register for the appropriate exam through Adobe's website or through an authorized testing center. The cost of taking an ACE exam varies depending on which product or service you are certifying for; however, most exams cost between $100 and $200 USD.

9. Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant is a certification program that provides Salesforce professionals with the knowledge and skills to implement, configure, and manage Salesforce Marketing Cloud solutions. It is designed for those who have experience in marketing automation and have a good understanding of the Salesforce platform.

The Salesforce Marketing Cloud Consultant certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. The exam covers topics such as creating campaigns, managing data, setting up email templates, building journeys, and more.

To become a Salesforce Marketing Cloud Consultant, you must first pass the certification exam. You can take the exam online or at an authorized testing center. Once you’ve passed the exam, you will receive your official Salesforce Certification badge and be able to use it to demonstrate your expertise in this field.

The cost of taking the Salesforce Marketing Cloud Consultant certification exam varies depending on where you take it. Online exams typically cost around $200 USD while in-person exams can range from $400-$600 USD depending on location.

10. Oracle Eloqua Marketing Cloud Service Certification

Oracle Eloqua Marketing Cloud Service Certification is a professional certification program that provides individuals with the knowledge and skills to become an Oracle Eloqua expert. It is designed to help marketers understand how to use the Eloqua platform to create, manage, and optimize campaigns for maximum success. The certification consists of two exams: the Oracle Eloqua Foundations Exam and the Oracle Eloqua Advanced Exam.

The Oracle Eloqua Foundations Exam covers topics such as campaign creation, segmentation, automation, analytics, reporting, and more. This exam must be completed in order to move on to the advanced exam. The Oracle Eloqua Advanced Exam focuses on advanced topics such as lead scoring, personalization, A/B testing, email marketing best practices, and more.

It typically takes about four weeks to complete both exams. However, this can vary depending on a person’s individual study habits and time commitments. To get certified in Oracle Eloqua Marketing Cloud Service Certification you must first register for the exams through Pearson VUE or Prometric Testing Centers. You can also purchase study materials from third-party vendors or take online courses from accredited providers such as Udemy or Coursera.

The cost of getting certified in Oracle Eloqua Marketing Cloud Service Certification varies depending on which exams you choose to take and where you purchase them from. Generally speaking, it will cost around $400-$500 USD for both exams combined.

Do You Really Need a Marketing manager Certificate?

The short answer to this question is no, you do not need a marketing manager certificate to be successful in the field of marketing. However, having a certificate can certainly help you stand out from the competition and give you an advantage when applying for jobs.

Having a certification can show potential employers that you have taken the time and effort to gain an additional level of knowledge about marketing and have put in the hard work to be certified in your field. It shows that you are serious about your career path and have put in the necessary effort to gain additional skills. Additionally, some employers may require certain certifications as part of their job requirements.

A certification also gives you access to industry-specific resources, such as networking opportunities with other professionals who hold similar certifications or access to exclusive industry events. This can give you an advantage when it comes to gaining new contacts or keeping up with trends in the field.

Overall, while having a marketing manager certificate is not necessary for success in this field, it can certainly help set you apart from other applicants and open up more opportunities for advancement.

Related: Marketing manager Resume Examples

FAQs About Marketing manager Certifications

Q1: What is a Marketing Manager Certification?

A1: A Marketing Manager Certification is a credential that demonstrates expertise in the field of marketing management. It typically covers topics such as market research, consumer behavior, brand management, and digital marketing.

Q2: How do I get certified as a Marketing Manager?

A2: To become certified as a Marketing Manager, you must complete an approved program or course of study that covers the fundamentals of marketing management and successfully pass an exam. Certifications are offered by various organizations and universities.

Q3: Are there any prerequisites for getting certified as a Marketing Manager?

A3: Yes, most programs require applicants to have at least two years of professional experience in the marketing field before they can apply for certification. Some courses may also require applicants to have specific educational qualifications or certifications in related fields.

Q4: How long does it take to become certified as a Marketing Manager?

A4: The length of time required to become certified varies depending on the type of program you choose and your current level of knowledge. Generally speaking, it takes anywhere from three months to one year to complete the necessary coursework and obtain certification.

Q5: What are some benefits of becoming certified as a Marketing Manager?

A5: Becoming certified as a Marketing Manager can help increase your job opportunities, improve your earning potential, and give you access to exclusive resources and networking events within the industry. Additionally, having this certification can help demonstrate your commitment to professional development and establish credibility with employers.