Top 10 Marketing Account Manager Certifications

Certifications are an important part of a marketing account manager’s job market success. Certifications demonstrate to employers that the account manager is knowledgeable about the areas of marketing, sales, and customer service relevant to the position. They also show that the account manager has a commitment to staying up-to-date on industry trends and developments. Additionally, certifications can help an account manager stand out in a competitive job market, as they provide proof of their qualifications and expertise. Finally, certifications can give an account manager an edge when it comes to salary negotiations. Employers may be more willing to offer higher salaries to certified professionals who have proven their knowledge and skills in the field.

The purpose of this article is to provide an overview of the top certifications for marketing account managers and explain how they can help advance their careers.

What are Marketing Account Manager Certifications?

Marketing Account Manager Certification is a professional credential that demonstrates an individual's expertise in managing marketing accounts. It is awarded by the American Marketing Association (AMA) and shows that the certified individual has a comprehensive understanding of the marketing account management process and can effectively manage complex marketing accounts.

The certification covers topics such as developing and implementing account plans, analyzing customer data, creating effective communications strategies, developing relationships with customers, and creating presentations for clients. It also requires candidates to have experience in customer service and project management.

This certification can be beneficial for those seeking to advance their career in marketing account management or those wishing to demonstrate their knowledge of this field to potential employers. Having the certification will give individuals an advantage over other applicants who do not have it when applying for jobs or promotions. Additionally, it provides recognition for an individual’s expertise in this field, which can be beneficial when negotiating salary and other benefits with employers. Finally, having a certification from a respected organization like AMA adds credibility to one’s qualifications and makes them more attractive to potential employers.

Pro Tip: Make sure you research the different certifications available and select a certification that best fits your current skillset and professional goals. Additionally, consider taking a course or attending a seminar to further enhance your knowledge of the marketing account manager role. Doing so will help ensure you are well-versed in all aspects of the job, and make you a more attractive candidate for potential employers.

Related: What does a Marketing Account Manager do?

Top 10 Marketing Account Manager Certifications

Here’s our list of the best certifications available to Marketing Account Managers today.

1. Certified Digital Marketing Account Manager (CDMAM)

Certified Digital Marketing Account Manager (CDMAM) is a professional certification program designed to equip digital marketing professionals with the skills and knowledge necessary to manage accounts in the digital marketing space. The program provides a comprehensive overview of digital marketing strategies, tools, and techniques. It covers topics such as search engine optimization (SEO), content marketing, email marketing, social media management, web analytics, and more.

The CDMAM program typically takes between 6-12 months to complete depending on the individual’s prior experience and learning speed. To get certified, individuals must first pass an online assessment that tests their knowledge of digital marketing fundamentals. Once the assessment is passed, they will be eligible to take the CDMAM exam which consists of multiple choice questions based on topics covered in the course material. Upon successful completion of the exam, individuals will receive their official CDMAM certification from DigitalMarketer.com.

The cost for the CDMAM program varies depending on which package you choose but typically ranges from $1,000-$2,500 USD. This includes access to all course materials as well as a voucher for taking the final exam.

2. Certified Social Media Account Manager (CSMAM)

Certified Social Media Account Manager (CSMAM) is a professional certification program designed to help social media professionals demonstrate their knowledge and expertise in managing social media accounts. The CSMAM program is offered by the Social Media Institute, a global leader in providing training and certifications for social media professionals.

The CSMAM program consists of four online courses that cover topics such as understanding the fundamentals of social media, creating effective content strategies, managing campaigns and measuring performance. Each course takes approximately 4-6 hours to complete. After completing all four courses, participants must pass an exam in order to receive their certification.

The cost of the CSMAM program is $499 USD. This fee covers access to all four courses, the exam fee, and one year of membership in the Social Media Institute's Professional Network.

Overall, it takes approximately 14-20 hours to complete the CSMAM program and obtain your certification.

3. Certified Advertising Account Manager (CAAM)

Certified Advertising Account Manager (CAAM) is a professional certification for those who manage advertising accounts. It is designed to help account managers develop the skills and knowledge needed to effectively manage their clients’ advertising campaigns.

The CAAM certification program is offered by the American Advertising Federation (AAF). It takes approximately six months to complete the program, which includes a combination of online coursework and in-person workshops. The cost of the program varies depending on whether you are an AAF member or not, but typically ranges from $500-$750.

To become certified, applicants must first complete all required coursework and pass a final exam. After completing the program, applicants must then submit an application to AAF for review and approval before they can receive their certification.

Once certified, account managers will be able to demonstrate their expertise in managing advertising accounts and campaigns, as well as their ability to provide effective client service. This can help them stand out in a competitive job market and give them an edge when applying for positions within the advertising industry.

4. Certified Search Engine Marketing Account Manager (CSEMAM)

A Certified Search Engine Marketing Account Manager (CSEMAM) is a professional certification offered by the Search Engine Marketing Professional Organization (SEMPO). It is designed to recognize individuals who have demonstrated a mastery of search engine marketing principles, practices and techniques.

The CSEMAM certification requires applicants to pass an online exam that covers topics such as keyword research, SEO, PPC, analytics and reporting. The exam consists of multiple-choice questions and takes approximately 90 minutes to complete.

To qualify for the CSEMAM certification, applicants must have at least two years of experience in search engine marketing or related fields. They must also demonstrate knowledge of best practices in search engine optimization and paid search advertising.

The cost of the CSEMAM certification exam is $150 USD. Once you successfully pass the exam, you will receive your certificate and can use the CSEMAM designation after your name.

5. Certified Email Marketing Account Manager (CEMAM)

Certified Email Marketing Account Manager (CEMAM) is a certification program offered by the Email Experience Council (EEC). It is designed to help email marketers demonstrate their knowledge and understanding of best practices in email marketing. The CEMAM certification is based on the EEC's Core Competencies for Email Marketing Professionals, which cover topics such as email list management, deliverability, design, analytics, and more.

The CEMAM certification process consists of an online application and a two-hour exam. The application includes a series of questions about your experience with email marketing and your understanding of the EEC's Core Competencies. After submitting your application, you will receive an invitation to take the exam within 2-3 weeks. The exam consists of multiple choice and short answer questions that test your knowledge of email marketing principles and best practices.

The cost for the CEMAM certification is $299 USD. This fee covers the cost of the online application, access to study materials, and the two-hour exam. Once you have successfully completed all requirements for the CEMAM certification, you will receive a digital certificate from the EEC that can be used to demonstrate your expertise in email marketing.

6. Certified Content Marketing Account Manager (CCMAM)

Certified Content Marketing Account Manager (CCMAM) is a certification program developed by the Content Marketing Institute (CMI). It is designed to help content marketers become more effective in their roles, and to help them better understand the principles of content marketing. The CCMAM program consists of three levels: Certified Content Marketer, Advanced Content Marketer, and Professional Content Marketer.

The Certified Content Marketer level provides an introduction to content marketing concepts, including topics such as understanding the customer journey, creating a content strategy, and using analytics to measure success. The Advanced Content Marketer level covers more advanced topics such as developing content for multiple channels, optimizing content for search engine optimization (SEO), and creating a system for measuring ROI. Finally, the Professional Content Marketer level focuses on building relationships with customers and stakeholders through content marketing campaigns.

It typically takes 8-10 hours to complete each level of the CCMAM program. To get certified at each level requires passing an online assessment with a score of 80% or higher.

The cost of getting certified depends on which level you are trying to achieve. The Certified Content Marketer level costs $295 USD; the Advanced Content Marketer level costs $595 USD; and the Professional Content Marketer level costs $895 USD.

7. Certified Brand Management Account Manager (CBMMAM)

Certified Brand Management Account Manager (CBMMAM) is a professional certification program offered by the Brand Management Institute. It is designed to provide brand managers with the knowledge and skills necessary to effectively manage their brands and accounts. The CBMMAM certification is awarded after successful completion of the course, which consists of three modules: Introduction to Brand Management, Advanced Brand Management, and Account Management.

The course takes approximately two months to complete, depending on how quickly you complete the assignments and tests. To get certified, you must pass all three modules with a minimum score of 80%. You must also submit a portfolio of your work that demonstrates your understanding of brand management principles and account management practices.

The cost for the CBMMAM certification varies depending on the provider but generally ranges from $2,000 - $5,000 USD. This includes tuition fees for the course as well as any additional materials or services you may need such as books or mentoring sessions.

8. Certified Digital Analytics Account Manager (CDAAAM)

Certified Digital Analytics Account Manager (CDAAAM) is a certification program designed to equip digital analytics professionals with the skills and knowledge necessary to manage digital analytics accounts. It is offered by the Digital Analytics Association (DAA).

The CDAAAM certification program consists of two parts: a self-paced online course covering the fundamentals of digital analytics, and an in-person exam that tests your knowledge of the material. The self-paced online course takes approximately 10 hours to complete, and the in-person exam takes about 2 hours.

To get certified, you must first complete the self-paced online course. Once you have completed the course, you can register for the in-person exam. To register for the exam, you must be a member of DAA and pay a fee of $250 USD. After registering for the exam, you will receive instructions on how to prepare for it and where to take it.

Once you have passed the exam, you will receive your CDAAAM certification from DAA. This certification is valid for three years, after which time you can renew it by taking an additional online refresher course and passing another in-person exam.

9. Certified Online Advertising Account Manager (COAAM)

Certified Online Advertising Account Manager (COAAM) is an industry-recognized certification program designed to help professionals develop the skills and knowledge needed to manage online advertising accounts. The certification program is offered by the Interactive Advertising Bureau (IAB), an international organization that sets standards for digital marketing and advertising.

The COAAM certification program consists of two courses: Digital Advertising Fundamentals and Advanced Digital Advertising. The first course covers topics such as targeting, ad formats, analytics, optimization, and measurement. The second course focuses on advanced topics such as campaign management, creative development, budgeting, and reporting.

The COAAM certification process takes about 6-8 weeks to complete. To get certified, you must first register for the program on the IAB website and pay a fee of $495 USD. After registering, you will receive access to the two courses which can be completed at your own pace within six months of registration. Once both courses are completed successfully, you will be eligible for the COAAM certification exam which must be taken in person at an authorized testing center. Upon passing the exam with a score of 70% or higher, you will receive your official COAAM certificate from IAB.

10. Certified Mobile Advertising Account Manager (CMAAAM).

Certified Mobile Advertising Account Manager (CMAAAM) is a certification program designed to help professionals in the mobile advertising industry stay up-to-date on the latest trends and best practices. It was created by the Mobile Marketing Association (MMA), an international non-profit organization that sets standards, provides education, and facilitates networking opportunities for mobile marketing professionals.

The CMAAAM certification is designed to demonstrate a comprehensive understanding of mobile advertising principles and strategies. It covers topics such as campaign planning, creative development, targeting and optimization, tracking and measurement, and more. The certification requires passing an online exam with a score of 80% or higher.

The CMAAAM certification process takes approximately four weeks from start to finish. To get started, you must first register for the exam on the MMA website. Once registered, you will receive access to study materials including videos, slideshows, case studies, quizzes and practice exams. After studying these materials thoroughly, you can take the online exam at your convenience.

The cost of the CMAAAM certification is $295 USD plus applicable taxes and fees. This fee includes access to all study materials as well as one attempt at taking the online exam. If you do not pass on your first attempt, there is an additional fee of $50 USD for each subsequent attempt.

Do You Really Need a Marketing Account Manager Certificate?

The answer to this question depends on your individual goals and career aspirations. If you are looking to become a marketing account manager, then yes, a marketing account manager certificate would be beneficial. Having a certification in this field will not only demonstrate your commitment to the profession, but also show employers that you have the necessary skills and knowledge to succeed in the role.

A marketing account manager certificate can help you stand out from other candidates who may have similar qualifications but lack the specific knowledge or experience needed for the job. It also shows potential employers that you have taken the time and effort to stay up-to-date on industry trends and best practices. This is especially important if you are applying for jobs at larger companies or those with more competitive hiring processes.

Additionally, having a certification can give you an edge when negotiating salary or other benefits with employers. Companies often look favorably upon individuals who have taken the initiative to gain specialized skills and knowledge in their field of interest. By earning a marketing account manager certificate, you can show employers that you will bring value to their organization beyond what they might find in another candidate who has no certification or specialized training.

Ultimately, whether or not you decide to pursue a marketing account manager certificate is up to you and your own career goals. However, if becoming a successful marketing account manager is something you aspire towards, then taking the time and effort to earn a certification in this area will give you an advantage over other applicants who do not possess such qualifications.

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FAQs About Marketing Account Manager Certifications

Q1. What is a Marketing Account Manager Certification?

A1. A Marketing Account Manager Certification is an industry-recognized certification that demonstrates proficiency in managing marketing accounts, campaigns, and strategies. It is designed to help professionals demonstrate their knowledge and skills in the field of marketing account management.

Q2. What are the benefits of obtaining a Marketing Account Manager Certification?

A2. Benefits of obtaining a Marketing Account Manager Certification include: increased credibility and professional recognition, potential for higher pay, improved job prospects, and greater understanding of the latest trends and techniques in marketing account management.

Q3. How do I become certified as a Marketing Account Manager?

A3. To become certified as a Marketing Account Manager, you must typically complete an approved training program or course, pass an examination administered by an accredited organization, and meet any other requirements set forth by the certifying organization or entity.

Q4. What topics are covered in a Marketing Account Manager Certification program?

A4. Topics typically covered in a Marketing Account Manager Certification program include: budgeting, customer segmentation, campaign development, analytics and reporting, strategy formulation, digital marketing tactics, social media management tactics, email marketing tactics, search engine optimization (SEO) tactics, and more.

Q5. How long is a Marketing Account Manager Certification valid for?

A5. The validity period for most certifications varies depending on the certifying organization or entity; however many last up to three years before needing to be renewed or updated with continuing education credits or additional testing requirements..