Top 10 Product Marketing Manager Certifications
This article provides an overview of the top certifications available for product marketing managers to help them enhance their skills and career prospects.
Published 16 min read
Certifications are an important part of the job market for product marketing managers. Certifications demonstrate a level of knowledge and expertise that employers are looking for when searching for qualified candidates. Having certifications can give a product marketing manager an edge over other applicants, as it shows that they have the necessary skills and credentials to do the job effectively. Certifications also show a commitment to staying up-to-date on industry trends and best practices, which can be beneficial in helping a company navigate changing markets or regulations.
The purpose of this article is to provide an overview of the top certifications for Product Marketing Managers and explain how they can benefit a product marketing manager's career.
What are Product Marketing Manager Certifications?
Product Marketing Manager certification is a professional certification program designed to provide individuals with the skills and knowledge needed to effectively market products. It focuses on the fundamentals of product marketing, including research, strategy development, message development, and execution. The program also covers topics such as sales promotion, pricing management, channel management, and customer segmentation.
Product Marketing Manager certification can help professionals in the field of product marketing by providing them with an edge over their competitors who don't have this certification. Certification programs are generally seen as evidence of competence and proficiency in a certain field or topic area, so having this certification can give a prospective employee an advantage when applying for jobs or promotions in product marketing roles. Additionally, those with this certification may be more likely to be taken seriously by customers and other stakeholders when discussing product marketing strategies and tactics. Finally, having Product Marketing Manager certification can demonstrate to hiring managers that an individual is committed to staying up-to-date on industry best practices and trends in product marketing.
Pro Tip: Before investing in a product marketing manager certification, research the requirements and benefits of the program to ensure it is the right fit for your career goals. Additionally, consider taking advantage of any free webinars or courses offered by the certifying organization to get an idea of what topics will be covered in the program.
Related: What does a Product Marketing Manager do?
Top 10 Product Marketing Manager Certifications
Here’s our list of the best certifications available to Product Marketing Managers today.
1. Certified Product Marketing Manager (CPMM)
Certified Product Marketing Manager (CPMM) is a certification offered by the American Marketing Association (AMA). It is designed to recognize marketing professionals who have demonstrated a high level of expertise in product marketing.
The CPMM certification requires applicants to have at least five years of professional marketing experience, including three years in product marketing. Candidates must also pass an exam consisting of multiple-choice questions and case studies. The exam covers topics such as product positioning, pricing, promotional strategies, market segmentation, and more.
The cost for the CPMM certification is $495 for AMA members and $595 for non-members. The cost includes the exam fee and access to online resources such as study guides and practice tests.
It typically takes about two months to complete the CPMM certification process. After submitting an application, candidates will receive their exam results within four weeks. Once they have passed the exam, they will receive their official certificate within two weeks.
In order to maintain their certification, CPMMs must complete continuing education credits every three years and pay an annual renewal fee of $50 for AMA members or $100 for non-members.
2. Certified Digital Product Marketing Manager (CDPMM)
Certified Digital Product Marketing Manager (CDPMM) is a professional certification program designed to recognize individuals who have the knowledge and skills needed to effectively manage digital product marketing. The certification is offered by the American Marketing Association (AMA).
The CDPMM program requires applicants to complete a four-part assessment process, which includes an online application, a written exam, an oral interview, and a final project. The assessment process typically takes several months to complete.
To apply for the CDPMM program, applicants must submit an online application form that includes their contact information and educational background. They must also provide proof of at least two years of experience in digital product marketing or related fields. Applicants must also submit official transcripts from all post-secondary institutions attended.
The cost for the entire CDPMM program varies depending on the applicant’s location and other factors. Generally speaking, the total cost of the program ranges from $2,000 - $3,000 USD. This cost covers all registration fees, materials and assessments required for certification.
Once certified as a CDPMM, professionals are eligible for job opportunities in digital product marketing roles across various industries around the world.
3. Certified Professional in Product Management and Marketing (CPPMM)
Certified Professional in Product Management and Marketing (CPPMM) is a professional certification program that provides individuals with the knowledge, skills, and abilities to successfully manage product portfolios and marketing initiatives. This certification is offered by the American Marketing Association (AMA).
The CPPMM program consists of three courses: Product Management Fundamentals, Marketing Fundamentals, and Advanced Product Management & Marketing. Each course takes approximately 8-10 weeks to complete. The program also includes an online assessment that must be completed in order to receive the certification.
In order to become certified, you must complete all three courses and pass the assessment with a score of 70% or higher. You can apply for the CPPMM program online through the AMA website. The cost of the program is $1,295 USD for members and $1,495 USD for non-members.
Once you have completed all three courses and passed the assessment, you will receive your official CPPMM certificate from the AMA. This certificate will demonstrate your expertise in product management and marketing to employers or clients.
4. Certified Global Product Marketing Manager (CGPMM)
Certified Global Product Marketing Manager (CGPMM) is a professional certification program offered by the American Marketing Association (AMA). This certification is designed to recognize marketing professionals who have achieved a high level of expertise in global product marketing.
The CGPMM certification requires applicants to demonstrate their knowledge and skills in areas such as product management, market research, customer segmentation, pricing strategies, international marketing, and digital marketing. The exam consists of multiple-choice questions that cover these topics.
In order to obtain the CGPMM certification, applicants must first pass an online assessment. This assessment covers topics such as product management, market research, customer segmentation, pricing strategies, international marketing and digital marketing. After passing the assessment, applicants must then complete an online application form and submit it with payment for the certification fee.
The cost of obtaining the CGPMM certification varies depending on the country in which you are applying from. Generally speaking, it will cost between $400 and $600 USD to apply for the CGPMM certification. The entire process typically takes around 4-6 weeks to complete.
5. Certified B2B Product Marketing Manager (CB2PMM)
Certified B2B Product Marketing Manager (CB2PMM) is a certification program designed to help professionals in the product marketing field to gain specialized knowledge and skills in B2B product marketing. It is an online program that consists of four modules, each focusing on different aspects of B2B product marketing. The modules include: market analysis, competitive intelligence, product positioning and messaging, and go-to-market strategy.
The CB2PMM certification takes approximately 10-12 weeks to complete depending on how much time you dedicate to it. To get certified, you must successfully complete all four modules and pass the final exam with a minimum score of 80%.
The cost for the CB2PMM certification varies depending on which package you choose. The basic package costs $1,495 USD and includes access to all four modules plus the final exam. The premium package costs $1,995 USD and includes additional features such as personalized coaching from experts in the field, access to exclusive resources, and a certificate upon completion.
6. Certified Mobile Product Marketing Manager (CMPMM)
Certified Mobile Product Marketing Manager (CMPMM) is a professional certification program offered by the Mobile Marketing Association (MMA). It is designed to equip mobile product marketing professionals with the skills and knowledge they need to effectively market mobile products and services.
The CMPMM program consists of two parts: a self-paced online course and an online exam. The online course covers topics such as mobile product strategy, user experience design, data analysis, customer segmentation, and more. The exam tests your understanding of the material covered in the course.
It typically takes about 8-10 weeks to complete the CMPMM program if you are studying full-time. If you are studying part-time, it can take up to 12 weeks.
To get certified as a CMPMM, you must first register for the program on the MMA website. You will then be able to access the online course materials and take the exam when you are ready. Once you have passed the exam, you will receive your certificate of completion from MMA.
The cost for registering for the CMPMM program is $795 USD. This fee includes access to all course materials and one attempt at taking the exam.
7. Certified Social Media Product Marketing Manager (CSMPMM)
Certified Social Media Product Marketing Manager (CSMPMM) is a certification program designed to help professionals develop the skills and knowledge needed to effectively market products and services on social media. The certification is offered by the American Marketing Association (AMA).
The CSMPMM program consists of two courses: Introduction to Social Media Product Marketing and Advanced Social Media Product Marketing. Each course takes approximately 8-10 hours to complete, depending on the individual’s learning style. The courses cover topics such as developing marketing strategies, understanding consumer behavior, creating effective campaigns, and measuring success.
To get certified, individuals must pass both courses with a score of 70% or higher. After passing both courses, they must submit an application for certification with the AMA. The cost of the certification program is $399 USD.
8. Certified International Product Marketing Manager (CIPMM)
Certified International Product Marketing Manager (CIPMM) is a professional certification program offered by the American Marketing Association (AMA). It is designed to equip professionals with the skills and knowledge needed to successfully manage international product marketing.
The CIPMM program consists of two parts: an online course and an exam. The online course covers topics such as global market research, international product strategy, pricing strategies, and cultural considerations. It takes approximately 10-12 weeks to complete the course.
To get certified, you must pass the CIPMM exam with a score of 70% or higher. The exam consists of multiple choice questions and case studies related to international product marketing. It takes about 3 hours to complete the exam.
The cost of getting certified varies depending on your membership status with AMA. For non-members, the cost is $495 USD; for members, it’s $395 USD; and for students, it’s $195 USD.
9. Professional Certificate in Advanced Product Management and Marketing (PCAPMM)
The Professional Certificate in Advanced Product Management and Marketing (PCAPMM) is an online program offered by the University of California, Irvine. It is designed to give professionals a comprehensive understanding of product management and marketing principles, as well as the tools and techniques needed to successfully launch products in today’s competitive marketplace.
This program consists of six courses that cover topics such as product development, market research, customer segmentation, pricing strategies, digital marketing, branding, and more. The courses are self-paced and can be completed in as little as three months with up to 6 months access to the course materials.
To get the PCAPMM certificate you must complete all six courses with a passing grade. There is also an optional final project which allows you to apply what you have learned from the courses into a real-world setting. After completing all requirements for the program you will receive your official certificate from UCI Division of Continuing Education.
The cost of the PCAPMM program is $2,995 USD. This includes access to all course materials and assessments for up to 6 months after enrollment in the program.
10. Professional Certificate in Strategic Product Management and Marketing (PCSPMM)
The Professional Certificate in Strategic Product Management and Marketing (PCSPMM) is a professional certification program offered by the University of California, Berkeley’s Haas School of Business. The program is designed to equip professionals with the skills and knowledge necessary to lead product management and marketing initiatives. It provides an in-depth understanding of the strategic aspects of product management and marketing, including topics such as market segmentation, competitive analysis, pricing strategies, customer insights, and digital marketing.
The PCSPMM program consists of four courses that can be taken either online or on campus at UC Berkeley. The courses are: Introduction to Product Management & Marketing; Market Segmentation & Competitive Analysis; Pricing Strategies & Customer Insights; and Digital Marketing & Analytics. Each course is 8 weeks long and requires approximately 10 hours per week of study time.
To get the Professional Certificate in Strategic Product Management and Marketing, you must complete all four courses within two years from when you start the program. You must also pass a final exam at the end of each course with a score of 70% or higher in order to receive credit for it.
The cost for the Professional Certificate in Strategic Product Management and Marketing varies depending on whether you take the courses online or on campus at UC Berkeley. The online option costs $2,400 for all four courses while the on-campus option costs $4,800 for all four courses.
Do You Really Need a Product Marketing Manager Certificate?
Product marketing is a challenging and rewarding profession, and having a certificate in product marketing can be beneficial to those who want to make a career of it. However, whether or not someone needs a certificate in product marketing depends on their individual situation.
For some people, having a certificate may be necessary for the job they are applying for. Employers often prefer candidates with formal qualifications in product marketing, so if someone wants to stand out from the competition, they may need to have this type of certification. Additionally, individuals who are looking to advance their careers in product marketing may find that having a certificate will give them an edge over other applicants.
However, there are many ways to learn about product marketing without formal certification. For example, there are plenty of online courses and books available that can help someone gain knowledge in the field without needing to invest in expensive training programs or certification courses. Additionally, most employers understand that experience is just as important as education when it comes to choosing the right candidate for the job. So even if someone does not have a certificate in product marketing, they can still demonstrate their knowledge and skills through work experience and other qualifications.
Ultimately, whether or not someone needs a certificate in product marketing depends on their individual circumstances and goals. If obtaining formal certification is necessary for the job they're applying for or if it will help them advance their career faster than relying solely on experience and other qualifications, then it might be worth considering getting one. Otherwise, there are plenty of alternative ways to learn about product marketing that don't require expensive certifications or programs.
Related: Product Marketing Manager Resume Examples
FAQs About Product Marketing Manager Certifications
Q1. What is a Product Marketing Manager Certification?
A1. A Product Marketing Manager Certification is a professional certification that validates an individual’s knowledge and skills in product marketing management. It includes topics such as product strategy, market research, pricing, promotion, and more.
Q2. How do I become certified as a Product Marketing Manager?
A2. To become certified as a Product Marketing Manager, you must pass an exam administered by an accredited certifying body and meet any other requirements set by the certifying body. You may also need to have at least two years of experience in product marketing or related fields.
Q3. What are the benefits of being certified?
A3. Being certified as a Product Marketing Manager can help you stand out from other candidates when applying for jobs in the field and show employers that you have the necessary skills to be successful in this role. Additionally, it can provide access to exclusive resources and increased job opportunities for those seeking career advancement or higher salaries.
Q4. How much does it cost to become certified?
A4. The cost of becoming certified varies depending on the certifying body and whether you choose to take an online course or attend a physical class prior to taking the exam. Generally speaking, certification costs range from $500-$1000 USD depending on your specific needs and situation.
Q5 Are there any prerequisites for getting certified?
A5 Yes, some certifying bodies require applicants to have at least two years of experience in product marketing or related fields before they can take the exam; however, some organizations offer special exemptions for those with less experience who demonstrate exceptional knowledge of product marketing principles and practices through their work history or other qualifications.