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Snapchat Product Marketing Manager Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 10 min read

Discover the secrets to crafting a winning resume for the coveted position of Product Marketing Manager at Snapchat in our comprehensive guide. Learn how to effectively highlight your unique skills, experiences, and qualifications that make you the perfect candidate for this dynamic role. Dive into essential tips on showcasing your expertise in product marketing, social media strategies, and data analysis while emphasizing your ability to drive user growth and engagement. With this article as your roadmap, you'll have all the tools you need to create a compelling resume that captures the attention of Snapchat recruiters and lands you an interview for your dream job.

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Snapchat Product Marketing Manager Resume Example

Kalene Doling, Product Marketing Manager


(657) 513-6456

123 Oak Street, Nashville, TN 37201

Professional Summary

Product Marketing Manager with 5 years of experience in driving product positioning, messaging, and go-to-market strategies across various industries. Proven ability to develop and execute innovative marketing campaigns, resulting in increased brand awareness, customer engagement, and revenue growth. Strong analytical skills, with the ability to translate data insights into actionable marketing initiatives. Proficient in collaborating with cross-functional teams to deliver exceptional results and ensure product success. Passionate about driving customer success and continually seeking opportunities to optimize marketing performance.

Work Experience

Product Marketing Manager at Cigna, TN

Apr 2023 - Present

  • Achieved a 25% increase in product adoption by implementing targeted marketing campaigns, resulting in over 15,000 new customers for Cigna's health insurance products in Tennessee within one year.
  • Successfully launched a new wellness program, leading to a 35% increase in customer engagement and a 20% reduction in healthcare costs for participating members within the first six months of implementation.
  • Developed and executed a strategic partnership with a major healthcare provider, generating a 30% increase in customer referrals and contributing to a 10% growth in Cigna's market share in Tennessee within two years.
  • Led a cross-functional team in the redesign of Cigna's customer onboarding process, resulting in a 50% reduction in customer support calls and a 15% improvement in overall customer satisfaction ratings.

Associate Product Marketing Manager at SmileDirectClub, TN

Aug 2018 - Mar 2023

  • Increased customer engagement by 35% through the successful implementation of targeted marketing campaigns and the optimization of customer touchpoints, resulting in a 20% increase in sales for SmileDirectClub within one year.
  • Spearheaded the launch of a new product line that generated over $1 million in revenue within the first six months, exceeding initial projections by 25% and establishing a strong foothold in the competitive dental care market.
  • Developed and executed a comprehensive social media marketing strategy that led to a 50% increase in followers across all platforms and a subsequent 30% increase in online conversions, contributing significantly to the overall growth of the brand in TN.
  • Collaborated with cross-functional teams to redesign the company website, optimizing the user experience and increasing online conversions by 40%, while also reducing the bounce rate by 15%.


Master of Business Administration in Marketing at Vanderbilt University, Nashville, TN

Sep 2013 - May 2018

Relevant Coursework: Marketing Strategy, Consumer Behavior, Digital Marketing, Brand Management, Market Research, Sales Management, Integrated Marketing Communications, and Customer Relationship Management.


  • SEO Optimization
  • Google Analytics
  • Social Media Management
  • Content Creation
  • A/B Testing
  • CRM Integration
  • Email Campaigns


  • Pragmatic Marketing Certified (PMC)
  • HubSpot Inbound Marketing Certification

Tips for Writing a Better Snapchat Product Marketing Manager Resume

1. Tailor your resume to the specific role: To make your resume stand out, customize it to showcase your skills and experiences that are most relevant to the Snapchat Product Marketing Manager position. Research the company and the role thoroughly to understand what they are looking for in a candidate.

2. Use a clear and concise format: A well-organized resume with clear headings, bullet points, and consistent formatting will make it easier for recruiters to read and understand. Use a clean font like Arial or Calibri in 10-12 point size, and keep margins at least 0.5 inches on all sides.

3. Focus on accomplishments: Highlight your achievements rather than just listing job duties or responsibilities. Use quantifiable metrics (e.g., percentage increase in sales, number of new users acquired) to demonstrate the impact you made in previous roles.

4. Emphasize relevant skills: Make sure to highlight any skills that are particularly important for a Product Marketing Manager at Snapchat, such as data analysis, project management, social media marketing, and communication skills.

5. Include keywords from the job description: Many companies use applicant tracking systems (ATS) to filter resumes before they reach a human recruiter. To pass through these filters, include keywords from the job description – especially those related to required qualifications or preferred skills – throughout your resume.

6. Add links to your online presence: Since social media is an essential part of product marketing at Snapchat, include links to your LinkedIn profile or other professional online profiles where recruiters can see examples of your work and learn more about you.

7. Keep it short: Aim for a one-page resume if possible; two pages should be the maximum length for more experienced candidates.

8. Proofread multiple times: Typos and grammatical errors can leave a negative impression on recruiters and signal a lack of attention to detail. Double-check your resume for errors before submitting it.

9. Showcase any industry awards or certifications: If you have received any awards or certifications related to product marketing, make sure to include them on your resume. This can help demonstrate your expertise and commitment to the field.

10. Use action verbs: Start each bullet point with a strong action verb (e.g., managed, developed, implemented) to convey a sense of accomplishment and proactivity. Avoid using passive language or generic phrases like "responsible for" or "assisted with."

Related: Product Marketing Manager Resume Examples

Key Skills Hiring Managers Look for on Snapchat Product Marketing Manager Resumes

Incorporating keywords from the job description when applying for a Product Marketing Manager opportunity at Snapchat is crucial because the company, like many others, utilizes Applicant Tracking Systems (ATS) to manage and filter through the numerous applications they receive. These systems are designed to scan resumes and applications for specific keywords that match the skills and qualifications listed in the job posting. By including these keywords in your application materials, you increase your chances of passing through the ATS filters, ensuring that your resume reaches human recruiters who can further evaluate your suitability for the role. Without incorporating relevant keywords, your application may be automatically discarded by the ATS before it even has a chance to be seen by hiring managers at Snapchat.

When applying for product marketing manager positions at Snapchat, you may encounter common skills and key terms such as market research, go-to-market strategy, competitive analysis, content creation, and campaign management.

Key Skills and Proficiencies
Product positioningMarket research
Competitive analysisPricing strategy
Brand managementContent creation
Digital marketingSocial media management
SEO/SEM optimizationEmail marketing
Customer segmentationSales enablement
Product launch planningCross-functional collaboration
Data analysis and reportingProject management
Public relationsInfluencer marketing
Event planning and executionA/B testing and optimization
Budget managementCreative problem-solving

Related: Product Marketing Manager Skills: Definition and Examples

Common Action Verbs for Snapchat Product Marketing Manager Resumes

Crafting a resume for a Snapchat Product Marketing Manager position can be a challenging task, particularly when it comes to finding different action verbs to accurately convey your skills and experiences. Using varied action verbs is crucial in order to create an engaging and compelling resume that stands out from the competition. A well-curated list of strong and diverse verbs not only helps in showcasing your accomplishments effectively but also adds depth to your professional story. Thus, investing time and effort in selecting the right action verbs for your resume can significantly impact its overall success in landing you the desired role as a Snapchat Product Marketing Manager.

To provide you with a competitive advantage, we have assembled a list of impactful action verbs that will enhance your resume and secure your next interview:

Action Verbs

Related: What does a Product Marketing Manager do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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