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What does a Product Marketing Manager do?

Learn all about Product Marketing Manager duties, skills and much more. Get expert advice on how to become a Product Marketing Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A product marketing manager is responsible for the promotion and marketing of a company's products and services. They work closely with the product development team to ensure that the products and services meet the needs of the target market and are positioned correctly in the market. The product marketing manager is also responsible for creating and executing marketing plans and campaigns, as well as managing the product budget.

Product Marketing Manager job duties include:

  • Developing and managing product marketing strategies
  • Planning and executing product launches
  • Conducting market research and analysis
  • Identifying target markets and developing marketing plans to reach them
  • Generating demand for the product through various marketing channels
  • Managing the product’s life cycle
  • Creating and managing product collateral, such as brochures, website content, and data sheets
  • Working with sales teams to ensure they have the necessary tools and training to sell the product
  • Managing budgets and ROI for marketing campaigns
  • Analyzing customer feedback and using it to improve future products and marketing plans

Product Marketing Manager Job Requirements

A Product Marketing Manager typically has a Bachelor's degree in marketing, business, or a related field. Many organizations require certification in product marketing or a related field. Product Marketing Managers typically have 5-10 years of experience in marketing, product management, or a related field. They must have excellent communication, organizational, and project management skills.

Product Marketing Manager Skills

  • Branding
  • Market Research
  • Competitive Analysis
  • Messaging/Positioning
  • Go-to-Market Strategy
  • Launch Planning/Execution
  • Sales Enablement
  • Budget Management
  • KPI tracking
  • Cross-functional Collaboration
  • Writing/Editing

Related: Top Product Marketing Manager Skills: Definition and Examples

How to become a Product Marketing Manager

A product marketing manager is responsible for the promotion and marketing of a company's products and services. They work closely with the product development team to ensure that the products and services meet the needs of the target market and are positioned correctly in the market. They also develop and implement marketing plans and campaigns to generate interest and demand for the products and services.

To become a product marketing manager, you will need to have a bachelor's degree in marketing, business, or a related field. You will also need several years of experience working in marketing, product management, or a related field. Strong communication, interpersonal, and organizational skills are essential for this position.

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