What does a Marketing manager do?

Learn all about Marketing manager duties, skills and much more. Get expert advice on how to become a Marketing manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A marketing manager is responsible for planning, developing, and executing marketing and advertising campaigns. They work with other members of the marketing team to create cohesive campaigns that will appeal to the target audience. The marketing manager also oversees market research and analysis to ensure that the campaigns are effective and meet the needs of the target market.

Marketing manager job duties include:

  • Planning, development and implementation of marketing plans and projects for new and existing products
  • Conducting market research and analysis to identify opportunities and trends
  • Managing advertising, promotion and public relations campaigns
  • Developing and managing digital marketing campaigns
  • Overseeing the production of marketing materials, including print, online and broadcast media
  • Organizing and attending trade shows, conferences and other events
  • Liaising with internal teams (e.g. sales, product development) to ensure smooth communication and coordination of activities
  • Monitoring competitor activity and identifying new opportunities for market growth
  • Writing reports on findings from market research and analysis

Marketing manager Job Requirements

Most marketing manager jobs require a bachelor’s degree in marketing, advertising, or business. Many also require experience in the field, as well as certification in marketing or a related field. Marketing managers typically have excellent communication and organizational skills. They must be able to multitask and work well under pressure.

Marketing manager Skills

  • Communication
  • Writing
  • Research
  • Marketing
  • Social Media
  • Business
  • Sales
  • Strategy
  • Planning
  • Organizational
  • Creativity
  • Public Speaking

Related: Top Marketing manager Skills: Definition and Examples

How to become a Marketing manager

There are many steps that one must take in order to become a marketing manager. The first step is to get a bachelor's degree in marketing, business, or a related field. Once you have your degree, you will need to gain experience in the marketing field through internships or entry-level jobs. After gaining experience, you can then apply for jobs as a marketing manager.

In order to be successful as a marketing manager, you will need to have strong communication and organizational skills. You will also need to be creative and have the ability to think outside the box. As a marketing manager, you will be responsible for developing and implementing marketing plans, overseeing campaigns, and managing budgets. It is important that you are able to work well under pressure and meet deadlines.

If you are interested in becoming a marketing manager, it is important that you start working towards your goal now. Start by getting your degree and gaining experience in the field. Then, begin applying for jobs as a marketing manager. With hard work and dedication, you can achieve your dream of becoming a marketing manager.

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