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What does an Assistant Marketing Manager do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An assistant marketing manager is responsible for planning and executing marketing campaigns, as well as managing the day-to-day operations of the marketing department. They work closely with the marketing manager to develop strategies that will increase brand awareness and drive sales. Additionally, they are responsible for tracking campaign results and preparing reports for upper management.

Assistant Marketing Manager job duties include:

  • Assist in the development and implementation of marketing plans
  • Assist in the management of marketing campaigns
  • Conduct market research and analysis
  • Develop and execute promotional plans
  • Write copy for marketing materials
  • Manage social media accounts
  • Create and manage email marketing campaigns
  • Plan and coordinate events
  • Monitor competitor activity

Assistant Marketing Manager Job Requirements

An Assistant Marketing Manager typically needs a bachelor's degree in marketing, communication, or a related field. Many employers also prefer candidates who have experience working in marketing or a related field. Some Assistant Marketing Managers may need to be certified in Google Analytics or other marketing software.

Assistant Marketing Manager Skills

  • Communication
  • Writing
  • Research
  • Organization
  • Marketing
  • Social Media
  • Event Planning
  • Public Relations
  • Budgeting
  • Time Management
  • Creativity

Related: Top Assistant Marketing Manager Skills: Definition and Examples

How to become an Assistant Marketing Manager

The role of an assistant marketing manager is to support the marketing manager in the planning and execution of marketing initiatives. As an assistant marketing manager, you will be involved in all aspects of the marketing process, from market research and analysis to product development and promotion. In this role, you will need to be able to work independently and be highly organized.

To become an assistant marketing manager, you will need to have a bachelor's degree in marketing or a related field. Additionally, experience in market research, product development, or sales is helpful. Strong communication and interpersonal skills are also essential for this position.

Related: Assistant Marketing Manager Resume Example

Related: Assistant Marketing Manager Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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