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What does a Marketing Assistant do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A marketing assistant is responsible for assisting the marketing department in a variety of tasks. These tasks can include conducting market research, writing reports, creating presentations, and helping to develop marketing plans. Marketing assistants may also be responsible for managing social media accounts and coordinating promotional events.

Marketing Assistant job duties include:

  • Researching and analyzing competitor marketing and sales materials
  • Assisting in the creation of marketing and sales materials, including presentations, brochures, website content, and white papers
  • Helping to develop marketing campaigns
  • Managing social media accounts and conducting online outreach
  • Creating and managing email marketing campaigns
  • Planning and executing promotional events
  • Managing budgets and invoicing for marketing projects
  • Tracking results of marketing initiatives and reporting findings to superiors
  • Assisting with the development and implementation of new marketing initiatives

Marketing Assistant Job Requirements

A Marketing Assistant typically needs at least a bachelor's degree in marketing, communications, or a related field. Many employers also prefer candidates who have experience working in marketing or a related field. Some Marketing Assistants may need to be certified in Google Analytics or other marketing software programs.

Marketing Assistant Skills

  • Communication
  • Organization
  • Time management
  • Customer service
  • Writing
  • Research
  • Social media
  • Microsoft Office
  • Google Analytics
  • Photoshop
  • InDesign

Related: Top Marketing Assistant Skills: Definition and Examples

How to become a Marketing Assistant

The first step to becoming a marketing assistant is to obtain the necessary education. Many marketing assistants have at least a bachelor's degree in marketing, advertising, communications, business, or a related field. However, some employers may prefer candidates with a master's degree or higher. In addition to formal education, it is also important for marketing assistants to have strong written and verbal communication skills, as well as experience with various computer applications and social media platforms.

Once you have the necessary education and skills, the next step is to find an open position. Marketing assistant positions are typically found within larger marketing departments of companies or organizations. You can search for open positions on job boards or company websites, or you can reach out to companies or organizations directly to inquire about opportunities. When applying for a position, be sure to highlight your relevant education and experience, as well as any special skills or knowledge that you have that could benefit the company or organization.

If you are selected for an interview, be prepared to discuss your qualifications and why you would be a good fit for the position. During the interview, be sure to ask questions about the company or organization's marketing goals and objectives, as well as their expectations for the marketing assistant role. If you are offered the position, be sure to negotiate a competitive salary and benefits package.

Related: Marketing Assistant Resume Example

Related: Marketing Assistant Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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