What does an Online Marketing Manager do?
Published 4 min read
An online marketing manager is responsible for planning, implementing, and monitoring an organization's online marketing strategy. They work with a variety of online marketing tools and strategies to create campaigns that promote a product or service. They also track and analyze the results of these campaigns to determine their effectiveness and make necessary adjustments.
Online Marketing Manager job duties include:
- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintain our social media presence across all digital channels
- Monitor, listen and respond to users in a social media setting
- Create and maintain our website content strategy
- Design, build and maintain our social media presence
- Conduct keyword research and analysis to identify opportunities for growth
- Monitor competitor activity and adjust our strategies accordingly
- Generate monthly reports on our performance against objectives
- Identify trends and insights in order to optimize campaigns and improve performance
Online Marketing Manager Job Requirements
The job requirements for an Online Marketing Manager vary depending on the employer. However, most employers require at least a bachelor's degree in marketing, advertising, or a related field. Additionally, many employers prefer candidates who have experience managing online marketing campaigns and who are familiar with the latest trends and technologies in the field. Some employers may also require certification in Google Analytics or a similar platform.
Online Marketing Manager Skills
- SEO
- PPC
- Email Marketing
- Social Media Marketing
- Content Marketing
- Conversion Rate Optimization
- Analytics
- A/B Testing
- Project Management
- Copywriting
- Design
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How to become an Online Marketing Manager
There are many ways to become an online marketing manager. The most common way is to have a degree in marketing, advertising, or business. However, there are many other ways to become an online marketing manager. The most important thing is to have experience in the field of online marketing.
Some ways to get experience in online marketing are to intern at an online marketing agency, work as a freelance online marketer, or start your own online marketing business. Whichever way you choose to get experience, it is important that you learn as much as possible about all aspects of online marketing. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
Once you have gained enough experience, you can then start applying for jobs as an online marketing manager. To increase your chances of getting hired, it is important to have a strong portfolio that showcases your skills and successes in the field of online marketing. You can also join professional organizations such as the Online Marketing Institute (OMI) or the Search Engine Marketing Professional Organization (SEMPO). These organizations offer networking opportunities, job postings, and educational resources that can help you further your career as an online marketing manager.
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