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Top 11 Online Marketing Manager Certifications

This article provides an overview of the best online marketing manager certifications available to help professionals advance their careers.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 16 min read

Certifications are important for an online marketing manager in the job market because they demonstrate a level of expertise and knowledge that employers find valuable. Certifications can prove to potential employers that the candidate has taken the initiative to learn and develop their skills in a specific area, such as online marketing, which helps them stand out from other applicants. Additionally, certifications show that the candidate is knowledgeable about current trends and best practices in the field, which can give them an advantage when competing for jobs. Finally, having certifications also signals to employers that the candidate is more likely to be successful in their role due to their specialized knowledge and qualifications.

This article reviews some of the top certifications for Online Marketing Managers and explains how they can help to enhance an online marketing manager's career.

What are Online Marketing Manager Certifications?

Online marketing manager certification is a professional credential that demonstrates an individual's proficiency in online marketing management principles and practices. It is designed to help those who are interested in pursuing a career in digital marketing or already have experience in the field, but want to expand their knowledge and skills. The certification program covers topics such as search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, social media marketing, web analytics, and more.

The certification can be extremely beneficial for those seeking to become successful online marketers. By completing the training program and passing the exam, individuals can demonstrate their expertise in the field and gain recognition from employers looking to hire qualified professionals. With an online marketing manager certification, individuals can also build their resume by showing potential employers that they have taken the initiative to learn new skills and stay current on best practices. This can be especially important for job seekers who are looking to make a career change into digital marketing or move up within their current organization.

Pro Tip: When considering an online marketing manager certification, look for courses that offer hands-on experience with real-world applications. This will ensure that you are learning the most up-to-date strategies and techniques to help you effectively manage your online marketing campaigns.

Related: What does an Online Marketing Manager do?

Top 11 Online Marketing Manager Certifications

Here’s our list of the best certifications available to Online Marketing Managers today.

1. Google Ads Certification

Google Ads Certification is a program that allows individuals to demonstrate their knowledge of Google Ads and become certified in the platform. It is designed to help advertisers, agencies, and other professionals demonstrate their expertise in using Google Ads.

The certification process typically takes about two hours to complete and involves taking an online assessment that tests your understanding of Google Ads features and best practices. To get certified, you must pass the assessment with a score of 80% or higher.

The cost to become certified is free. You will need a valid Google account to take the assessment, but there are no additional fees associated with becoming certified.

Once you have completed the assessment, you will receive an email confirming your certification status and providing instructions on how to view your certificate and add it to your profile. Your certification will be valid for 12 months from the date you passed the exam, after which time you will need to retake the assessment in order to maintain your certification status.

2. Bing Ads Accredited Professional

Bing Ads Accredited Professional is a certification program offered by Microsoft to recognize individuals who have demonstrated expertise in the use of Bing Ads. The program is designed to help professionals demonstrate their knowledge and skill in managing paid search campaigns on the Bing Ads platform.

To become a Bing Ads Accredited Professional, you must first pass an exam that tests your knowledge of the features and functionality of the Bing Ads platform. The exam consists of multiple choice questions and takes about one hour to complete. You must answer at least 70% of the questions correctly in order to pass.

Once you have passed the exam, you will be awarded a certificate and badge that can be displayed on your website or social media profiles. This will help demonstrate your expertise in using Bing Ads to potential employers or clients.

The cost for taking the exam is $99 USD, which covers all associated costs such as registration fees and materials. There are no additional costs associated with becoming a Bing Ads Accredited Professional.

3. Digital Marketing Certified Associate (DMCA)

Digital Marketing Certified Associate (DMCA) is a certification program designed to help professionals gain the knowledge and skills needed to succeed in digital marketing. It is offered by the Digital Marketing Institute, an international organization that provides training and certification programs in digital marketing.

The DMCA course consists of eight modules covering topics such as search engine optimization, content marketing, email marketing, social media marketing, and more. The course takes approximately 30 hours to complete and includes online learning materials, quizzes, and assignments. Upon completion of the course, students will receive a certificate from the Digital Marketing Institute.

To get the DMCA certification, you must first register for the course on the Digital Marketing Institute website. Once registered, you will be given access to all of the learning materials and assessments necessary to complete the course. You can then work through each module at your own pace until you have completed all eight modules. Upon successful completion of the course and its assessments, you will receive your certificate from the Digital Marketing Institute.

The cost of obtaining a DMCA certification varies depending on where you take it from; however, it typically costs between $500-$1000 USD.

4. Hootsuite Social Marketing Certification

Hootsuite Social Marketing Certification is an online certification program designed to help individuals and organizations gain the skills needed to effectively use Hootsuite, the world’s leading social media management platform. This certification is designed for those who want to become certified in using Hootsuite for social media marketing.

The program consists of two courses: Hootsuite Platform Fundamentals and Advanced Social Media Strategy. The Platform Fundamentals course provides an introduction to the Hootsuite platform and covers topics such as managing multiple accounts, creating content, scheduling posts, monitoring conversations, and analyzing data. The Advanced Social Media Strategy course focuses on developing a comprehensive social media strategy that includes goals, objectives, tactics, and measurement techniques.

It takes approximately 8-10 hours to complete both courses and obtain your certification. To get started with the program you will need to register for a free account at hootsuiteacademy.com. Once registered you can purchase the certification package which includes access to both courses for $99 USD.

Once you have completed both courses you will be able to download your certificate of completion directly from the website or receive it via email within 2-3 business days after completing the program. You will also receive a digital badge that can be shared on your website or other online profiles.

5. HubSpot Inbound Marketing Certification

HubSpot Inbound Marketing Certification is a certification program designed to help marketers learn the fundamentals of inbound marketing. It teaches marketers how to create content that attracts, engages, and delights customers. The certification focuses on topics such as SEO, content creation, lead generation, and social media marketing.

The certification consists of five courses that can be completed at your own pace. Each course takes approximately two hours to complete and includes video lectures, quizzes, and hands-on activities. Upon completion of all five courses, you will receive a certificate from HubSpot.

In order to get the HubSpot Inbound Marketing Certification, you must first create an account on the HubSpot Academy website. Then you can register for the certification program by selecting “Enroll Now” from the main page. Once registered, you will have access to all five courses in the program.

The cost of the HubSpot Inbound Marketing Certification is free! All you need is an internet connection and some time to complete the courses.

6. Facebook Blueprint Certification Program

Facebook Blueprint Certification Program is a comprehensive online learning program that provides digital marketers with the knowledge and skills they need to effectively use Facebook products, tools, and services. It includes courses on topics such as creating effective campaigns, optimizing ads, and understanding analytics. The program also offers certification exams that assess a marketer’s understanding of the material.

The program consists of two levels: Core and Advanced. The Core level consists of eight courses that cover the fundamentals of Facebook marketing. This takes approximately 20-25 hours to complete. The Advanced level consists of four courses that focus on more advanced topics such as creative optimization and advanced analytics. This takes approximately 10-15 hours to complete.

To get certified, you must pass all 12 courses in the program as well as an exam for each course. The exams are available online and cost $150 per exam or $1,800 for the entire program (including all 12 exams). Once you successfully complete all 12 exams, you will receive a certificate from Facebook confirming your status as a Certified Professional in Facebook Marketing.

The certification is valid for one year after which you must retake the exams to maintain your certification status.

7. Twitter Flight School Certification

Twitter Flight School Certification is a program designed to help marketers and advertisers learn how to use Twitter’s advertising platform more effectively. The program consists of four levels: Beginner, Intermediate, Advanced, and Expert. Each level has its own set of courses that cover topics such as campaign setup, targeting strategies, optimization techniques, analytics, and more.

The program takes approximately 10 hours to complete in total. It can be completed at your own pace; however it is recommended that you spend at least 2-3 hours per week on the coursework.

To get certified in Twitter Flight School you need to sign up for an account on the Twitter Flight School website. Once you have created an account you will be able to access the course material and take quizzes to test your knowledge. After completing all four levels of the certification program, you will be awarded a certificate of completion from Twitter.

The cost of the Twitter Flight School Certification depends on which level you are signing up for. The Beginner level is free while the Intermediate, Advanced and Expert levels cost $99 each.

8. YouTube Creator Academy

YouTube Creator Academy is an online learning program designed to help aspiring YouTube creators become successful on the platform. The program consists of a series of video lessons, quizzes, and assignments that cover topics such as creating content, building an audience, and making money from your channel. It takes approximately two weeks to complete the program.

To get started with the YouTube Creator Academy, you must first create a YouTube account. Once you have done this, you can access the course materials by visiting the Creator Academy page on YouTube. The course is free to take and does not require any payment or subscription fees.

The YouTube Creator Academy provides useful tips and advice for those looking to start their own channel or improve their current channel’s performance. The program covers topics such as creating engaging content, optimizing videos for search engine optimization (SEO), growing an audience, monetizing your channel through adsense and other methods, and more.

Overall, YouTube Creator Academy is a great resource for anyone looking to start or grow their presence on YouTube. It provides valuable insights into how to be successful on the platform without having to invest in expensive courses or programs.

9. Google Analytics Individual Qualification (GAIQ)

Google Analytics Individual Qualification (GAIQ) is a certification program offered by Google to demonstrate proficiency in the use of Google Analytics. The GAIQ is an online, multiple-choice exam that tests your knowledge of digital analytics and Google Analytics. It covers topics such as tracking code implementation, data collection, configuration, reporting, and analysis.

The exam typically takes about 90 minutes to complete and consists of 70 questions. To pass the exam, you must answer at least 56 questions correctly within the allotted time frame. There is no cost associated with taking the GAIQ exam; however, if you fail to pass the exam on your first attempt, you will be required to pay a fee for each subsequent attempt.

In order to take the GAIQ exam, you must have a valid Google account and access to a working version of Google Analytics. You can then register for the GAIQ exam through the Google Partners website and follow the instructions provided there. After successfully completing the GAIQ exam, you will receive an email from Google confirming your qualification status. This email will include a link to download your certificate of completion.

10. Content Marketing Institute’s Digital Content Marketing Professional Certification

Content Marketing Institute’s Digital Content Marketing Professional Certification is a comprehensive certification program designed to help marketers gain the skills and knowledge they need to create effective content marketing strategies. The certification is offered online, and consists of six modules that span topics such as content strategy, content creation, content distribution, analytics, and more. It takes approximately 10-12 hours to complete the coursework for the certification.

To get certified, you must first purchase the Digital Content Marketing Professional Certification package from Content Marketing Institute’s website. This package includes access to all six modules as well as a final exam. After completing each module and passing the final exam with a score of 80% or higher, you will receive your certificate of completion. The cost of the package is $499 USD.

11. SEMrush SEO Toolkit Exam

SEMrush SEO Toolkit Exam is an online certification program designed to help digital marketers and SEO professionals gain a better understanding of the SEMrush suite of tools. The exam covers topics such as keyword research, link building, technical SEO, content optimization, and more. It is designed to test your knowledge of the SEMrush platform and its features.

The exam consists of 40 multiple-choice questions and takes approximately 90 minutes to complete. The exam is taken online through the SEMrush website. To get access to the exam, you must have a valid SEMrush account. Once you have an account, you can purchase the exam for $99 USD from the SEMrush website.

Once you have purchased the exam, you will be given access to a practice test that will help you prepare for the actual exam. After completing the practice test, you can take the actual exam at any time within 30 days of purchase. Once you complete the exam, your results will be available immediately and your certificate will be emailed to you within 48 hours.

Do You Really Need a Online Marketing Manager Certificate?

The short answer is no. You do not need an online marketing manager certificate to be successful in the online marketing field. However, having one can be beneficial and may help you stand out from the competition.

A certificate in online marketing management can provide you with a comprehensive overview of the concepts and strategies used in digital marketing. It can also provide you with an opportunity to gain hands-on experience in creating and managing campaigns, analyzing data, and understanding how search engine optimization works.

Having a certificate can demonstrate your commitment to the field and show potential employers that you are serious about your career path. It can also give you a competitive edge by showing that you have taken the time to learn more about this area of expertise.

At the same time, it is important to understand that a certificate alone will not guarantee success in the field. You will still need to have knowledge of tools such as Google Analytics, AdWords, and other digital platforms; an understanding of consumer behavior; and strong communication skills if you want to make it as an online marketer or manager.

Ultimately, whether or not you decide to pursue an online marketing manager certificate depends on your goals and how much time and money you are willing to invest in your career development. If after careful consideration, you believe that completing a course would benefit your career prospects, then go for it!

Related: Online Marketing Manager Resume Examples

FAQs About Online Marketing Manager Certifications

1. What is an Online Marketing Manager Certification?

Answer: An Online Marketing Manager Certification is a credential that certifies an individual’s knowledge and skills in digital marketing, including SEO, SEM, web analytics, email marketing and content marketing.

2. How long does it take to get certified as an Online Marketing Manager?

Answer: The certification process typically takes between 6-12 months depending on the program you choose.

3. What are the benefits of getting certified as an Online Marketing Manager?

Answer: Benefits of getting certified as an Online Marketing Manager include gaining a better understanding of digital marketing strategies, staying up to date with current trends and technologies, improving your professional credibility and increasing your earning potential.

4. How much does it cost to get certified as an Online Marketing Manager?

Answer: The cost of getting certified can vary depending on the program you choose but typically ranges between $500-$2,000 USD.

5. Are there any prerequisites for becoming an Online Marketing Manager?

Answer: Prerequisites for becoming an Online Marketing Manager typically include at least two years of experience in the field or a relevant degree such as business administration or marketing.