Top 12 Online Marketing Manager Skills to Put on Your Resume

In the rapidly evolving digital landscape, Online Marketing Managers play a pivotal role in shaping a brand's presence and driving its success. To stand out in this competitive field, highlighting a blend of innovative and strategic skills on your resume is crucial for capturing the attention of potential employers and demonstrating your capability to navigate the complexities of digital marketing.

Online Marketing Manager Skills

1. SEO
2. SEM
3. Google Analytics
4. Facebook Ads
5. Instagram Marketing
6. LinkedIn Advertising
7. Twitter Analytics
8. Mailchimp
9. HubSpot
10. WordPress
11. Adobe Creative Suite
12. Hootsuite

1. SEO

SEO (Search Engine Optimization) is the practice of enhancing website content to improve its visibility and ranking in search engine results, aiming to increase organic traffic and online presence.

Why It's Important

SEO is crucial for an Online Marketing Manager because it enhances website visibility, drives targeted organic traffic, improves user experience, and increases brand credibility, ultimately leading to higher conversion rates and ROI.

How to Improve SEO Skills

Improving SEO involves a multifaceted approach focusing on content, technical optimization, and user experience. Here are concise strategies:

1. Keyword Research: Identify relevant, high-volume keywords using tools like Google Keyword Planner or Ahrefs. Integrate these keywords naturally into your content, titles, and meta descriptions.

2. Quality Content: Create high-quality, valuable content that addresses your audience's needs. Use BuzzSumo to analyze content performance and find trending topics.

3. On-Page SEO: Optimize web pages with proper header tags, meta descriptions, and URL structures. Yoast SEO is a helpful plugin for WordPress users.

4. Mobile Optimization: Ensure your site is mobile-friendly with responsive design. Google's Mobile-Friendly Test can help assess your site.

5. Page Speed: Improve loading times for better user experience and rankings. Tools like Google PageSpeed Insights provide actionable recommendations.

6. Quality Backlinks: Earn high-quality backlinks from reputable sites in your industry. Tools like Moz Link Explorer can help analyze your backlink profile.

7. Local SEO: If applicable, optimize for local search with Google My Business listings and local keywords. Claim your listing on Google My Business.

8. Technical SEO: Address technical issues such as broken links, duplicate content, and site security. Screaming Frog SEO Spider is a comprehensive tool for technical SEO audits.

9. Social Media Engagement: Increase visibility and backlinks through active social media presence. Share content across platforms like LinkedIn, Twitter, and Facebook.

10. Continuous Analysis and Optimization: Regularly analyze your SEO performance with Google Analytics and adjust strategies as needed.

Implementing these strategies consistently over time can significantly improve your site's SEO performance.

How to Display SEO Skills on Your Resume

2. SEM

SEM (Search Engine Marketing) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) primarily through paid advertising.

Why It's Important

SEM (Search Engine Marketing) is crucial for an Online Marketing Manager because it drives targeted traffic to websites instantly, enhances brand visibility, and can significantly increase sales and conversions by placing ads directly in front of motivated customers actively searching for products or services online.

How to Improve SEM Skills

Improving SEM (Search Engine Marketing) involves a strategic approach to enhance your online visibility and drive more targeted traffic to your website. Here are concise steps with relevant external resources:

1. Keyword Research: Identify relevant, high-volume keywords using tools like Google Keyword Planner. Focus on both broad and long-tail keywords.

2. Ad Copy Optimization: Write compelling ad copy that includes your target keywords. Test different versions to see what resonates best with your audience. WordStream offers examples and tips.

3. Landing Page Optimization: Ensure your landing pages are relevant to your ads, with a clear call-to-action (CTA). Tools like Unbounce can help create and optimize landing pages.

4. Bid Management: Use automated bidding strategies to optimize for conversions or clicks. Google's guide on Smart Bidding provides detailed information.

5. Use Ad Extensions: Increase your ad's visibility and CTR by adding extensions. Google Ads provides a guide on ad extensions.

6. Negative Keywords: Regularly update your negative keyword list to exclude irrelevant traffic and reduce wasted spend. SEMRush offers a comprehensive guide.

7. Analyzing and Adjusting: Continuously analyze performance data and adjust your strategies accordingly. Google Analytics is a crucial tool for this; their Analytics Academy can help you understand analytics better.

8. Stay Updated on SEM Trends: The digital marketing landscape is always evolving. Follow authoritative blogs like Search Engine Journal to stay informed.

By systematically applying these strategies and remaining adaptable to changes in the SEM landscape, you can significantly improve your SEM performance.

How to Display SEM Skills on Your Resume

3. Google Analytics

Google Analytics is a web analytics service that provides detailed insights into website traffic and user behavior, essential for optimizing online marketing strategies and improving website performance.

Why It's Important

Google Analytics is crucial for an Online Marketing Manager as it provides detailed insights into website traffic, user behavior, and campaign performance, enabling data-driven decisions to optimize marketing strategies and improve ROI.

How to Improve Google Analytics Skills

Improving Google Analytics involves strategic steps to enhance data accuracy, analysis, and actionable insights. Here are concise tips tailored for an Online Marketing Manager:

1. Set Clear Goals: Define specific objectives for your website and set them up as goals in Google Analytics to track conversions and key actions.

2. Implement Enhanced E-commerce Tracking: For deeper insights into customer behavior, set up Enhanced E-commerce tracking. This provides data on product impressions, clicks, and the purchasing process.

3. Use Google Tag Manager: Integrate Google Tag Manager to streamline and manage tracking codes. This simplifies deploying and updating tags for conversion tracking, site analytics, and remarketing without altering the code on your site.

4. Segment Your Data: Create custom segments to analyze specific types of users, behaviors, or transactions. This helps in understanding different audiences and tailoring strategies accordingly.

5. Set Up Custom Dashboards: Utilize custom dashboards for a personalized view of your most important metrics, saving time and providing quick insights at a glance.

6. Link Google Analytics with Other Tools: Integrate with Google Ads for comprehensive ad performance analysis and with Search Console for organic search insights.

7. Leverage Annotations: Use annotations to record notes about specific events or changes that could affect your data, such as campaigns or website updates, for future reference.

8. Regularly Audit Your Analytics Setup: Ensure your tracking codes are correctly implemented, and data is accurately collected by conducting regular audits of your Google Analytics setup.

9. Stay Updated with Google Analytics Training: Keep your skills sharp and stay updated with new features by utilizing the Google Analytics Academy.

10. Implement Attribution Modeling: Use attribution modeling to understand the contribution of different marketing channels in your conversion paths, optimizing your marketing mix effectively.

By following these steps, an Online Marketing Manager can significantly improve their use of Google Analytics, leading to more informed decisions and strategic improvements in online marketing efforts.

How to Display Google Analytics Skills on Your Resume

4. Facebook Ads

Facebook Ads is a powerful online advertising platform that allows marketers to target specific demographics, interests, and behaviors, offering various ad formats to promote products, services, or brands to Facebook's vast user base.

Why It's Important

Facebook Ads are crucial for an Online Marketing Manager because they offer precise targeting, extensive reach across a diverse user base, and measurable results, enabling efficient and effective optimization of marketing strategies and budgets.

How to Improve Facebook Ads Skills

To improve Facebook Ads, an Online Marketing Manager should:

1. Define Clear Objectives: Start by clarifying your advertising goals on Facebook Business.

2. Target Precisely: Utilize Facebook's Audience Insights to refine your target audience based on demographics, interests, and behaviors.

3. Optimize Ad Creative: Test different formats (e.g., video, carousel) and use high-quality visuals. Facebook’s Creative Hub offers tools and inspiration.

4. Use Compelling Copy: Keep your ad copy concise and action-oriented. Incorporate clear calls-to-action (CTAs).

5. A/B Testing: Regularly test different elements of your ads (creative, copy, targeting) using Facebook's A/B Testing tool to see what works best.

6. Monitor Performance: Use Facebook Ad Manager to track your ad’s performance and adjust strategies based on data.

7. Leverage Retargeting: Implement Facebook Pixel to retarget visitors of your website, enhancing conversion rates.

8. Optimize for Mobile: Design ads with mobile users in mind, ensuring they are visually appealing and easy to interact with on smartphones.

By following these guidelines and continually refining your approach based on data insights, you can significantly improve the performance of your Facebook Ads.

How to Display Facebook Ads Skills on Your Resume

5. Instagram Marketing

Instagram marketing is leveraging Instagram's platform to promote a brand, product, or service, engage with an audience, and achieve marketing objectives through organic content, paid advertisements, influencer partnerships, and interactive features.

Why It's Important

Instagram marketing is crucial for an Online Marketing Manager because it enables direct engagement with a visually-driven, active user base, enhancing brand visibility, fostering community building, and driving targeted traffic and conversions through visually appealing content and influencer partnerships.

How to Improve Instagram Marketing Skills

Improving Instagram marketing involves a multi-faceted approach focusing on content quality, engagement strategies, and analytics. Here's a concise guide:

1. Optimize Your Profile: Ensure your profile is complete with a clear bio, profile picture, and a link to your website. Use Instagram Business tools for added features.

2. Content is King: Post high-quality, visually appealing content that resonates with your audience. Diversify with stories, reels, IGTV, and live sessions to boost engagement.

3. Engage With Your Audience: Regularly interact with your followers through comments, likes, and direct messages. Create interactive content using polls or Q&A features in stories to foster community.

4. Use Hashtags Wisely: Research and use relevant hashtags to expand your reach. Tools like All Hashtag can help find the best hashtags for your posts.

5. Leverage Instagram Ads: Invest in Instagram Ads to target specific demographics and increase your visibility.

6. Collaborate and Influencer Marketing: Partner with influencers or brands that align with your values to tap into new audiences. Platforms like Upfluence can help find the right collaborators.

7. Analyze and Adapt: Use Instagram Insights or third-party tools like Sprout Social to track your performance, understand your audience, and refine your strategy.

Remember, consistency is key in Instagram Marketing. Stay up-to-date with Instagram trends and continuously optimize your strategy for the best results.

How to Display Instagram Marketing Skills on Your Resume

6. LinkedIn Advertising

LinkedIn Advertising is a platform for online marketing managers to create targeted ad campaigns, reaching professional audiences on LinkedIn, utilizing formats such as sponsored content, sponsored messaging, text ads, and dynamic ads to achieve various marketing objectives like brand awareness, lead generation, and engagement.

Why It's Important

LinkedIn Advertising is crucial for an Online Marketing Manager because it enables targeted outreach to professionals and businesses, driving high-quality leads and brand awareness in a relevant, professional context.

How to Improve LinkedIn Advertising Skills

To enhance LinkedIn Advertising effectiveness, an Online Marketing Manager should focus on:

1. Targeting Precision: Utilize LinkedIn's Audience Network to refine your target audience based on job title, industry, company size, and more to ensure your ads reach the most relevant professionals.

2. Content Relevance: Create compelling, value-driven content that addresses the specific needs and interests of your target demographic. This increases engagement and conversion rates.

3. A/B Testing: Regularly perform A/B testing on your ads to identify and optimize elements such as headlines, images, and call-to-actions that resonate most with your audience.

4. Analytics and Optimization: Utilize LinkedIn's Campaign Manager to monitor ad performance rigorously. Analyze metrics to continually refine your strategy and improve ROI.

5. Leverage LinkedIn's Features: Maximize tools like Sponsored Content, Sponsored InMail, and Lead Gen Forms to enhance visibility and lead capture.

6. Continuous Learning: Stay updated with LinkedIn's latest advertising updates and best practices to keep your strategies fresh and effective.

By focusing on these areas, Online Marketing Managers can significantly improve their LinkedIn Advertising outcomes.

How to Display LinkedIn Advertising Skills on Your Resume

7. Twitter Analytics

Twitter Analytics is a tool that provides insights into your Twitter account's performance, including data on tweet activity, audience demographics, and engagement metrics, helping Online Marketing Managers optimize their strategies for better reach and impact.

Why It's Important

Twitter Analytics is crucial for an Online Marketing Manager as it provides data-driven insights into campaign performance, audience demographics, and engagement metrics, enabling the optimization of strategies for improved reach, engagement, and ROI.

How to Improve Twitter Analytics Skills

To improve Twitter Analytics for an Online Marketing Manager, follow these concise strategies:

1. Set Clear Objectives: Define specific, measurable goals for your Twitter campaigns. Establish what success looks like for engagement, reach, conversions, etc. Twitter Business Goals

2. Utilize Twitter Analytics: Regularly check your Twitter Analytics dashboard to understand audience behavior and tweet performance. Analyze metrics like engagement rate, impressions, and follower growth. Twitter Analytics

3. Engage With Your Audience: Increase engagement by responding to comments, mentions, and messages. Use polls and ask questions to encourage interaction. Twitter Engagement Tips

4. Optimize Tweet Timing: Use analytics to determine when your audience is most active. Schedule tweets for these peak times to increase visibility and engagement. Buffer's Guide on Timing

5. Leverage Twitter Ads: Consider using Twitter Ads to boost reach and engagement for high-performing tweets or to target specific demographics. Tailor your ad campaigns based on analytics insights. Twitter Ads

6. Content Variety & Hashtags: Diversify your tweet content (videos, images, polls) and use relevant hashtags to expand your reach beyond your current followers. Hashtagify for Trending Hashtags

7. Analyze Competitors: Monitor and learn from competitors' Twitter strategies. Identify what works for them in terms of engagement and audience growth. Twitonomy for Competitor Analysis

8. Use URL Trackers: Attach UTM parameters to URLs shared on Twitter to track click-through and conversion rates in your web analytics tools. Google's Campaign URL Builder

9. Refine Strategy with A/B Testing: Regularly test different aspects of your tweets (e.g., content type, posting time, hashtags) to see what resonates most with your audience. Use analytics to guide your refinements. Twitter's Guide to A/B Testing

10. Educate and Stay Updated: Continuously learn about new Twitter features and best practices in digital marketing to stay ahead. Social Media Examiner

By implementing these strategies, an Online Marketing Manager can significantly improve the effectiveness of their Twitter Analytics, leading to better-informed decisions and enhanced Twitter performance.

How to Display Twitter Analytics Skills on Your Resume

8. Mailchimp

Mailchimp is an all-in-one marketing platform that provides tools for email marketing, automation, and analytics, enabling businesses to create, send, and track email campaigns and newsletters to engage their audience effectively.

Why It's Important

Mailchimp is crucial for an Online Marketing Manager as it provides an all-in-one platform for email marketing, automation, and analytics, enabling personalized customer engagement, efficient campaign management, and data-driven decision-making to optimize marketing strategies and ROI.

How to Improve Mailchimp Skills

Improving Mailchimp for an Online Marketing Manager involves focusing on strategy, segmentation, automation, and analytics. Here's a concise guide:

1. Strategy Refinement: Clearly define your email marketing goals (e.g., increasing open rates, click-through rates, or conversion rates). Use Mailchimp’s guide on setting goals to align your email campaigns with your business objectives.

2. List Segmentation: Segment your email list based on demographics, behavior, or purchase history to send more targeted and relevant emails. Mailchimp’s segmentation tools can enhance engagement. Check Mailchimp's Segmenting Your Audience for detailed instructions.

3. Personalization and Automation: Utilize Mailchimp’s personalization and automation features to create tailored messages and automate the email sending process. This can increase relevancy and timeliness. Learn about setting up automation workflows on Mailchimp.

4. A/B Testing: Continuously test different elements of your emails (such as subject lines, content, and send times) to understand what works best for your audience. Mailchimp offers A/B testing tools to facilitate this. Explore how to create an A/B testing campaign with Mailchimp.

5. Analytics and Reporting: Monitor campaign performance and adjust your strategies based on Mailchimp’s reporting and analytics. Analyzing open rates, click rates, and conversions can provide insights for improvement. Delve into using reports to improve your email campaigns.

6. Integrations: Use Mailchimp’s integrations with other tools (like CRM, e-commerce platforms, and social media) to enrich your email marketing and streamline processes. Check Mailchimp’s Integrations directory to find useful tools.

7. Educational Resources: Stay updated with the latest email marketing trends and best practices by leveraging Mailchimp’s resources and attending webinars. Mailchimp’s Resource Library is a great place to start.

Implementing these strategies effectively will enhance your Mailchimp campaigns, leading to better engagement and conversion rates.

How to Display Mailchimp Skills on Your Resume

9. HubSpot

HubSpot is an all-in-one inbound marketing, sales, and service platform that helps businesses attract, engage, and delight customers through its suite of tools designed to align digital marketing efforts, streamline sales processes, and enhance customer service.

Why It's Important

HubSpot is crucial for an Online Marketing Manager as it offers an all-in-one platform for inbound marketing, sales, customer service, and CRM, enabling streamlined management of customer interactions, lead nurturing, and personalized marketing campaigns to drive growth and enhance customer engagement.

How to Improve HubSpot Skills

To enhance your HubSpot experience as an Online Marketing Manager, focus on the following strategies:

1. Automation Optimization: Streamline your marketing efforts by setting up efficient workflows to nurture leads, segment audiences, and personalize communication.

2. SEO Improvement: Use HubSpot's SEO tools to analyze and optimize your content, ensuring better visibility and higher rankings in search engine results.

3. Content Strategy Development: Leverage HubSpot's content strategy tool to create a structured plan that attracts and engages your target audience effectively.

4. Data-Driven Decisions: Employ HubSpot’s analytics to measure the performance of your marketing campaigns, enabling informed decisions to improve ROI.

5. Integration Utilization: Enhance your HubSpot ecosystem by integrating with other tools and platforms you use. Explore the HubSpot App Marketplace for solutions that can streamline operations and enhance capabilities.

6. Continuous Learning: Stay updated with the latest features and best practices by regularly visiting the HubSpot Academy, offering free online training courses tailored for marketing professionals.

Implementing these strategies will ensure you leverage HubSpot effectively to meet and surpass your online marketing objectives.

How to Display HubSpot Skills on Your Resume

10. WordPress

WordPress is a popular content management system (CMS) used for creating and managing websites, widely recognized for its ease of use, flexibility, and extensive customization options through themes and plugins, making it a powerful tool for online marketing and SEO strategies.

Why It's Important

WordPress is important for an Online Marketing Manager because it provides an easy-to-use, flexible platform for creating and managing websites, enabling efficient content management, SEO optimization, and integration with various marketing tools to effectively reach and engage target audiences.

How to Improve WordPress Skills

Improving WordPress for an Online Marketing Manager involves focusing on SEO optimization, speed enhancements, security measures, and content strategy. Here are concise steps to achieve these improvements:

1. SEO Optimization: Use Yoast SEO to improve your site's visibility by optimizing content, titles, and meta descriptions.

2. Speed Enhancements: Implement caching with W3 Total Cache and optimize images using Smush, to enhance website loading times.

3. Security Measures: Secure your website with Wordfence Security to protect against malware and hacks.

4. Content Strategy: Utilize Editorial Calendar to plan and schedule your content effectively, ensuring consistent engagement with your audience.

5. Mobile Optimization: Ensure your site is mobile-friendly with AMP for faster loading times on mobile devices.

6. Analytics: Install Google Analytics for WordPress by MonsterInsights to track website performance and user engagement.

7. Social Media Integration: Use Social Media Share Buttons & Social Sharing Icons to encourage content sharing, increasing your reach and traffic.

By focusing on these areas, an Online Marketing Manager can significantly improve the performance and effectiveness of a WordPress site in reaching and engaging their target audience.

How to Display WordPress Skills on Your Resume

11. Adobe Creative Suite

Adobe Creative Suite is a collection of graphic design, video editing, and web development applications used for creating digital content for marketing campaigns, including visuals for social media, website design, and promotional videos.

Why It's Important

Adobe Creative Suite is crucial for an Online Marketing Manager because it provides an integrated set of tools for creating high-quality, engaging visual content and designs essential for effective digital marketing campaigns, enhancing brand visibility, and engaging the target audience across various online platforms.

How to Improve Adobe Creative Suite Skills

Improving Adobe Creative Suite skills can significantly enhance an Online Marketing Manager's capability to create compelling marketing materials and campaigns. Here are concise steps with relevant resources:

1. Adobe Tutorials and Training: Start with Adobe's official tutorials for a wide range of lessons on different applications within the Creative Suite.

2. Practice Projects: Apply new skills on practical projects. Websites like Behance offer inspiration and community feedback.

3. Online Courses: Platforms like Udemy and LinkedIn Learning provide comprehensive courses tailored to various skill levels.

4. Stay Updated: Adobe frequently updates their software. Follow the Adobe Blog for the latest features and best practices.

5. Join Adobe Communities: Engage with other professionals in forums such as the Adobe Support Community to exchange tips and get answers to specific questions.

6. Utilize Adobe Mobile Apps: Experiment with Adobe’s mobile apps like Adobe Spark for quick, on-the-go graphics, which can be useful for social media content.

7. Keyboard Shortcuts: Mastering shortcuts can greatly improve efficiency. Find a comprehensive guide on Adobe's Shortcut Database.

By combining these resources, an Online Marketing Manager can significantly enhance their proficiency and creativity with the Adobe Creative Suite, leading to more effective and visually appealing marketing campaigns.

How to Display Adobe Creative Suite Skills on Your Resume

12. Hootsuite

Hootsuite is a social media management platform that allows Online Marketing Managers to schedule posts, monitor engagement, and analyze the performance of their social media campaigns across multiple channels from a single dashboard.

Why It's Important

Hootsuite is crucial for an Online Marketing Manager as it streamlines social media management, allowing for efficient scheduling, monitoring, and analysis of content across multiple platforms, thus enhancing audience engagement and ROI measurement.

How to Improve Hootsuite Skills

To improve Hootsuite for an Online Marketing Manager, consider the following concise strategies:

1. Custom Analytics: Utilize Hootsuite’s custom analytics to track and analyze performance metrics tailored to specific marketing goals. This enables data-driven decisions.

2. Integration of Tools: Leverage Hootsuite’s App Directory to integrate with CRM systems, email marketing services, and other tools. This enhances workflow efficiency and data management.

3. Automated Scheduling: Optimize posting times using Hootsuite’s auto-scheduling feature for maximum engagement, ensuring content reaches the target audience when they are most active.

4. Social Listening: Employ Hootsuite’s social listening tools to monitor brand mentions, competitor activity, and industry trends. This insight informs strategic decisions and opportunity identification.

5. Team Collaboration: Take advantage of Hootsuite’s team collaboration features to streamline communication and workflow among team members, improving productivity and content quality.

6. Learning Resources: Utilize Hootsuite Academy’s online courses and certifications to stay updated on the latest digital marketing strategies and platform updates, enhancing skill sets and strategic implementation.

Implementing these strategies can significantly improve the efficiency and effectiveness of an Online Marketing Manager’s efforts on Hootsuite.

How to Display Hootsuite Skills on Your Resume