What does an Online Sales Manager do?

Learn all about Online Sales Manager duties, skills and much more. Get expert advice on how to become an Online Sales Manager.

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An online sales manager is responsible for managing and growing a company's online sales. This includes working with marketing to create and execute online campaigns, developing and managing the company's e-commerce website, and overseeing customer service and order fulfillment. The online sales manager also works to ensure that the company's online presence is effective and efficient, and that its products and services are easy to find and purchase online.

Online Sales Manager job duties include:

  • Researching and analyzing sales options.
  • Negotiating and closing sales deals.
  • Managing online sales campaigns.
  • Creating and managing e-commerce platforms.
  • Generating leads and converting them into customers.
  • Building and maintaining relationships with customers.
  • Monitoring customer behavior and preferences.
  • Analyzing market trends and understanding consumer needs.
  • Identifying new business opportunities.

Online Sales Manager Job Requirements

An Online Sales Manager is responsible for leading and managing a team of online sales representatives. The Online Sales Manager position requires a minimum of a Bachelor's degree in Business Administration or a related field. Additionally, experience in online sales, management, and leadership is required. Certification in online sales or management is preferred but not required.

Online Sales Manager Skills

  • ECommerce
  • Sales Management
  • Online Marketing
  • Social Media Marketing
  • Email Marketing
  • Web Analytics
  • SEO
  • SEM
  • PPC
  • Conversion Optimization
  • Affiliate Marketing

Related: Top Online Sales Manager Skills: Definition and Examples

How to become an Online Sales Manager

The online sales manager is responsible for leading and managing the online sales team in order to achieve company objectives. In order to become an online sales manager, one must have excellent leadership, communication, and organizational skills. They must also be able to motivate and inspire their team to reach new levels of success.

The first step to becoming an online sales manager is to develop strong leadership skills. This can be done by taking on leadership roles in previous jobs or through extracurricular activities. It is also important to build a strong relationship with your team so that they are more likely to follow your lead.

Once you have established yourself as a leader, it is time to start developing your communication skills. The online sales manager needs to be able to effectively communicate with their team, customers, and upper management. They must be able to clearly articulate goals and expectations so that everyone is on the same page.

Finally, the online sales manager needs to have excellent organizational skills. This includes being able to keep track of deadlines, budgets, and inventory. It is also important to be able to create efficient systems and processes so that the team can run smoothly.

If you have these essential skills, then you are well on your way to becoming an online sales manager. Just remember to always continue learning and growing so that you can stay ahead of the curve.

Related: Online Sales Manager Resume Example

Related: Online Sales Manager Interview Questions (With Example Answers)