Top 10 Assistant Marketing Manager Certifications

Certifications are important for an assistant marketing manager in the job market because they demonstrate a level of expertise and knowledge that employers look for when hiring. Certifications also provide evidence that the individual has taken the time to learn about specific aspects of marketing, such as digital, SEO, analytics, or copywriting. This can give an assistant marketing manager an edge over other candidates who may not have taken the time to obtain certifications in their field. Additionally, certifications can help to demonstrate a commitment to professional development and a dedication to self-improvement. Employers value employees who take initiative and strive to continuously improve their skillset. Certifications can be invaluable in this regard as they show potential employers that an individual is willing to invest in themselves and their career.

This article reviews top certifications for Assistant Marketing Managers and explains how they can help to advance an assistant marketing manager's career.

What are Assistant Marketing Manager Certifications?

Assistant marketing manager certification is a professional certification program designed to help individuals gain the skills, knowledge, and experience necessary to become successful assistant marketing managers. The certification program typically consists of courses that cover topics such as digital marketing, customer relationship management, analytics and reporting, brand management, and more. This type of certification provides individuals with the opportunity to demonstrate their expertise in the field of marketing management and can be beneficial for those looking to advance their career.

By gaining an assistant marketing manager certification, individuals can develop a better understanding of the various aspects of marketing management that are necessary for success. This includes learning how to effectively manage campaigns, analyze data and metrics, create strategies for increasing sales and revenue growth, identify target markets, build relationships with customers and partners, and more. With this knowledge in hand, individuals can become better equipped to take on higher-level responsibilities within their organization or seek out new opportunities elsewhere. Additionally, having an assistant marketing manager certification can serve as proof of expertise and may give candidates a competitive edge when applying for positions or promotions.

Pro Tip: When considering an assistant marketing manager certification, be sure to research the specific requirements of the program and make sure that it aligns with your career goals. Additionally, look into any available scholarships or financial aid opportunities to help offset the cost of tuition.

Related: What does an Assistant Marketing Manager do?

Top 10 Assistant Marketing Manager Certifications

Here’s our list of the best certifications available to Assistant Marketing Managers today.

1. Certified Professional Marketer (CPM)

Certified Professional Marketer (CPM) is a professional certification program designed to recognize marketing professionals who have achieved a high level of competency and expertise in the field of marketing. The CPM credential is offered through the American Marketing Association, and it is one of the most respected certifications for marketing professionals.

To become certified as a CPM, applicants must meet certain eligibility requirements, including having at least three years of professional experience in marketing or related fields. Additionally, applicants must pass an exam that covers topics such as consumer behavior, market research, digital marketing, and other areas related to the field of marketing.

The cost of becoming certified as a CPM varies depending on whether you take the exam online or in-person. The online exam costs $395 USD while the in-person exam costs $495 USD. In addition to these fees, there may be additional costs associated with studying for and taking the exam.

The entire process typically takes about four months from start to finish. After submitting an application and passing the exam, applicants will receive their CPM certification within two weeks.

2. Certified Digital Marketing Manager (CDMM)

Certified Digital Marketing Manager (CDMM) is a professional certification offered by the Digital Marketing Institute (DMI). It is designed to equip professionals with the skills and knowledge needed to become successful digital marketing managers.

The CDMM certification program consists of six modules, each focusing on a different aspect of digital marketing. The modules cover topics such as search engine optimization (SEO), content marketing, email marketing, social media marketing, web analytics, and paid advertising. Each module contains an online course, practical assessments, and a final exam. The program takes approximately 16 weeks to complete.

To get the CDMM certification, you must successfully complete all six modules and pass the final exam with a score of 75% or higher. You can also choose to take the accelerated program which allows you to complete the course in just 8 weeks.

The cost of the CDMM certification program varies depending on your country of residence and whether you choose to take the regular or accelerated program. Generally speaking, it costs around €1,500 for the regular program and €2,000 for the accelerated program.

3. Certified Social Media Manager (CSMM)

A Certified Social Media Manager (CSMM) is a professional certification designed to demonstrate an individual’s knowledge and skills in managing social media accounts. It is offered by the Social Media Marketing Institute (SMMI). The CSMM certification covers topics such as developing a social media strategy, creating content, using analytics and reporting, understanding legal issues, and managing customer service.

The CSMM certification process consists of four steps: registering for the exam, completing the online coursework, passing the online exam, and submitting a portfolio. The registration fee for the exam is $295 USD. Once you have registered, you will receive access to the online course materials which include videos and quizzes. You must complete all of these materials before taking the exam. The exam consists of 100 multiple choice questions that must be completed within two hours.

Once you have passed the exam with a score of 70% or higher, you will be eligible to submit your portfolio for review by SMMI’s Certification Board. Your portfolio should include examples of your work in social media management such as campaigns you have created or managed, reports on performance metrics, case studies on how you used social media to achieve business objectives etc. If your portfolio meets SMMI’s standards, you will be awarded your CSMM certification.

In total it takes approximately 3-4 months from start to finish to become certified as a CSMM depending on how quickly you complete each step in the process.

4. Google Ads Certification

Google Ads Certification is a program offered by Google to help individuals and organizations demonstrate their expertise in using Google Ads. It is a free program that provides an industry-recognized credential to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.

The certification process consists of two exams: the Fundamentals exam and one of the Advanced exams. The Fundamentals exam covers topics such as setting up campaigns, targeting options, ad formats, and measurement. The Advanced exams cover topics such as automation, video ads, display ads, shopping ads, app promotion, and more.

It takes approximately 2 hours to complete both exams. You must pass both exams with a score of 80% or higher in order to become certified.

The certification is free and can be accessed through the Google Ads platform or through the Academy for Ads website. There are also a number of online courses available that can help you prepare for the exams.

To maintain your certification status you must recertify every 12 months by passing either the Fundamentals exam or one of the Advanced exams again with a score of 80% or higher.

5. HubSpot Inbound Marketing Certification

The HubSpot Inbound Marketing Certification is a program designed to help marketers learn the fundamentals of inbound marketing. It is an online course that consists of four modules covering topics such as content creation, lead generation, customer relationship management, and analytics. The course takes approximately 5-6 hours to complete and includes video lectures, quizzes, and exams.

To get certified, you must first register for the course on the HubSpot Academy website. After completing the course, you will need to pass a final exam with a score of 80% or higher. Once you have passed the exam, you will receive your certification via email within one week.

The cost for the HubSpot Inbound Marketing Certification is $199 USD. This fee covers access to all four modules and the final exam.

6. Certified Content Marketing Manager (CCMM)

Certified Content Marketing Manager (CCMM) is a certification program designed to help content marketers demonstrate their knowledge and skills in the field. The CCMM certification is offered by the Content Marketing Institute, a leading content marketing education and training organization.

The CCMM certification requires applicants to complete an online assessment that tests their understanding of content marketing strategy, tactics, and best practices. Applicants must also have at least two years of professional experience in content marketing.

It takes approximately three hours to complete the assessment, depending on the applicant’s level of experience and knowledge. The cost of the CCMM certification is $399 USD.

7. Certified SEO Manager (CSEO)

Certified SEO Manager (CSEO) is a professional certification program for search engine optimization (SEO) professionals. It is offered by the Search Engine Academy and provides an industry-recognized credential for SEO professionals. The CSEO certification program is designed to give SEO professionals the knowledge and skills needed to effectively manage an SEO campaign.

The CSEO program consists of four courses: Introduction to SEO, Advanced SEO Techniques, Content Optimization Strategies, and Conversion Rate Optimization. Each course covers topics such as keyword research, link building, on-page optimization, website structure optimization, analytics tracking and reporting, and more. The courses are self-paced and can be completed in as little as two weeks or up to six months depending on the student’s schedule.

To become certified in CSEO, students must complete all four courses with a passing grade of 80% or higher. After successful completion of the program, students will receive their CSEO certification from the Search Engine Academy.

The cost of the CSEO program varies depending on the number of courses taken. For example, taking all four courses costs $1,499 USD while taking only one course costs $299 USD.

8. Adobe Certified Expert in Digital Marketing

Adobe Certified Expert in Digital Marketing is a certification program offered by Adobe that recognizes individuals who have demonstrated proficiency in digital marketing. The certification is designed to validate an individual’s knowledge and skills in areas such as web analytics, search engine optimization (SEO), social media marketing, content management, email marketing, and more.

The certification program requires applicants to pass two exams: the Adobe Certified Expert (ACE) exam and the Adobe Digital Marketing Suite exam. The ACE exam tests an individual’s understanding of the fundamentals of digital marketing, while the Digital Marketing Suite exam focuses on specific tools and techniques used in digital marketing.

It typically takes about 6-8 weeks to complete the certification process. To get certified, applicants must first register for the exams at Adobe's website. They then need to take both exams within 12 months of registering for them. After passing both exams, applicants will receive their Adobe Certified Expert in Digital Marketing certificate.

The cost of getting certified depends on which version of the exams you take – either online or in-person. The online version costs $150 per exam while the in-person version costs $200 per exam.

9. Microsoft Advertising Certification

Microsoft Advertising Certification is a program designed to help digital marketers and advertising professionals gain the skills and knowledge necessary to maximize the performance of their campaigns. The certification consists of two exams: Microsoft Advertising Fundamentals and Microsoft Advertising Advanced Search.

To earn the Microsoft Advertising Certification, you must pass both exams with a minimum score of 700 out of 1000. Each exam takes about 90 minutes to complete and covers topics such as campaign setup, optimization, targeting strategies, and reporting.

The cost for each exam is $99 USD, so the total cost for both exams is $198 USD. To get started, you will need to create an account on the Microsoft Learning portal and register for the exams. Once registered, you can access study materials in preparation for your exams.

After passing both exams with a minimum score of 700 out of 1000, you will receive your official Microsoft Advertising Certification. This certification is valid for one year from the date it was issued.

10. Facebook Blueprint Certification

Facebook Blueprint Certification is a professional certification program designed to help marketers and businesses learn the best practices for leveraging Facebook products and services. It is an official credential from Facebook that validates your knowledge of how to use the platform effectively.

The certification consists of two levels: Core and Advanced. Each level has its own set of exams, which cover topics such as advertising, marketing, analytics, and more. The Core level is designed for those who are just getting started with Facebook marketing, while the Advanced level covers more advanced topics such as optimization strategies and creative best practices.

It typically takes around 8-12 hours to complete each level of the certification program. To get certified, you must pass all exams at both levels with a score of 70% or higher. You can take the exams online at any time, but you must complete them within 90 days of registration in order to receive your certificate.

The cost for the certification program varies depending on where you live and which exams you take. Generally speaking, it costs around $150-$200 USD per exam plus applicable taxes.

Do You Really Need a Assistant Marketing Manager Certificate?

The short answer is no. In most cases, a certificate in assistant marketing manager is not necessary to be hired for the position. However, there are some situations where a certificate may be beneficial.

For instance, if you have limited experience in the field or if you’re looking to enter the field from another industry, a certificate can help demonstrate your knowledge and commitment to learning more about marketing management. This can help set you apart from other candidates and give employers confidence that you are capable of taking on the role of an assistant marketing manager.

In addition, having an assistant marketing manager certificate may make you more attractive to potential employers because it shows that you have taken initiative to gain further knowledge and training in the field. This can also be beneficial when applying for promotions or higher-level positions in the future since it demonstrates your dedication to your career path.

Overall, while having an assistant marketing manager certificate is not required for most positions, it can be beneficial in certain circumstances and may even give you an edge over other applicants. Ultimately, it comes down to what makes sense for your individual situation and goals.

Related: Assistant Marketing Manager Resume Examples

FAQs About Assistant Marketing Manager Certifications

Q1. What is an Assistant Marketing Manager Certification?

A1. An Assistant Marketing Manager Certification is a professional certification designed to provide an individual with the knowledge and skills necessary to become an effective assistant marketing manager. It covers topics such as digital marketing, customer relationship management, project management, and market research.

Q2. How do I get certified as an Assistant Marketing Manager?

A2. To become certified as an Assistant Marketing Manager, you must complete a program of study at a recognized institution or pass an accredited examination offered by a professional organization such as the American Marketing Association (AMA).

Q3. What are the benefits of becoming an Assistant Marketing Manager?

A3. By becoming certified as an Assistant Marketing Manager, you can increase your job prospects and career opportunities in the field of marketing and advertising. You will also gain valuable insights into current trends in marketing strategies and tactics which can help you be more successful in your role.

Q4. How long does it take to become certified as an Assistant Marketing Manager?

A4. The amount of time it takes to become certified will depend on the program you choose and how quickly you are able to complete the coursework or exams required for certification. Generally, it takes between six months and one year to complete all requirements for certification.

Q5 What is the cost of getting certified as an Assistant Marketing Manager?

A5 The cost of certification will vary depending on the program you choose, but typically ranges from $500-$1,000 USD for online courses or examinations offered by professional organizations like AMA or other accredited institutions