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Top 10 Associate Marketing Manager Certifications

This article will provide an overview of the top certifications for associate marketing managers and the advantages of earning them.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 15 min read

Certifications are essential for an associate marketing manager in the job market because they demonstrate a level of expertise and knowledge in marketing. They also indicate that the individual has taken the initiative to invest in their professional development by taking courses and learning new skills. Certifications allow employers to easily identify qualified candidates who have mastered certain areas of marketing, such as digital marketing, social media, analytics, customer relationship management, or content creation. Having certifications can help an associate marketing manager stand out from other applicants and show potential employers that they are invested in their career and have the skill set necessary for success.

The purpose of this article is to provide an overview of the best certifications for Associate Marketing Managers and how they can help boost their career prospects.

What are Associate Marketing Manager Certifications?

Associate Marketing Manager Certification is a professional certification program designed to help marketing professionals develop their knowledge and skills in the field of marketing. The program provides a comprehensive overview of the principles, practices, and strategies related to marketing management. It includes topics such as market research, customer segmentation, product positioning, pricing strategy, communication strategy, and digital marketing. The certification enables marketers to gain an understanding of how to effectively manage complex marketing campaigns and maximize their impact on customers. This knowledge can help marketers make informed decisions about their campaigns, as well as increase their effectiveness in customer acquisition and retention. Additionally, the certification allows marketers to demonstrate their expertise in the field by providing evidence that they have achieved a certain level of competency in the area. In this way, the Associate Marketing Manager Certification can help individuals advance their career prospects by demonstrating that they possess the necessary skills for successful marketing management.

Pro Tip: Take advantage of online courses and certifications to stay up-to-date on the latest trends in associate marketing manager certification. This will help you stay competitive in the field and demonstrate your knowledge and expertise to potential employers.

Related: What does an Associate Marketing Manager do?

Top 10 Associate Marketing Manager Certifications

Here’s our list of the best certifications available to Associate Marketing Managers today.

1. Certified Associate Marketing Manager (CAMM)

Certified Associate Marketing Manager (CAMM) is a professional certification program designed to recognize individuals who demonstrate a mastery of the fundamental principles and practices of marketing management. The CAMM program is administered by the American Marketing Association (AMA).

The CAMM program consists of three courses: Principles of Marketing, Digital Marketing, and Customer Relationship Management. Each course covers topics such as market research, segmentation, positioning, pricing, promotion, digital marketing strategies, customer relationship management systems and more.

It typically takes about six months to complete the CAMM program. To get started with the program you must first register for an AMA membership. After that you can purchase the courses online or through your local AMA chapter. The cost for the program varies depending on where you purchase it from but typically ranges from $400-$800 USD.

Once you have completed all three courses and passed all exams associated with them, you will be eligible to receive your CAMM certification. This certification is valid for two years and can be renewed upon completion of additional continuing education credits in marketing-related topics.

2. Certified Digital Marketing Manager (CDMM)

Certified Digital Marketing Manager (CDMM) is a certification program designed to help digital marketing professionals hone their skills and knowledge in the field. The CDMM certification is offered by the Digital Marketing Institute (DMI), an international digital marketing organization.

The CDMM certification program consists of three modules: Digital Strategy, Digital Content, and Digital Channels. Each module covers topics such as search engine optimization, content creation, email marketing, social media management, analytics and reporting, and more. To become certified, participants must complete all three modules successfully within 12 months of enrollment.

To get certified as a CDMM, you must first enroll in the program through DMI’s website. Enrollment fees vary depending on your country of residence but typically range from $2,000 to $4,000 USD for all three modules combined. Once enrolled in the program, you will have access to online learning resources including videos and tutorials that will help you prepare for each module’s exam. After completing each module’s exam successfully within 12 months of enrollment, you will receive your CDMM certification.

The cost of becoming a Certified Digital Marketing Manager depends on the country you live in and can range from $2,000 to $4,000 USD for all three modules combined.

3. Professional Certified Marketer (PCM)

Professional Certified Marketer (PCM) is a certification program offered by the American Marketing Association (AMA). It is designed to recognize marketing professionals who have demonstrated a mastery of core marketing skills and knowledge. The PCM certification is available to both marketers with experience in the field, as well as those who are just starting their careers.

The process of earning the PCM certification involves taking an online exam that covers topics such as consumer behavior, market research, digital marketing, and brand management. The exam consists of multiple-choice questions and takes approximately three hours to complete. To qualify for the PCM certification, applicants must pass the exam with a score of 70% or higher.

In order to register for the PCM exam, applicants must first become members of the AMA and pay an application fee. After registering for the exam, applicants will receive a link to access the online exam portal where they can take the test at their own pace. Once they have completed all sections of the exam, they will receive their results within two weeks.

The cost of becoming a Professional Certified Marketer varies depending on whether you are an AMA member or not. For non-members, it costs $399 USD for registration and access to study materials; for AMA members it costs $349 USD for registration and access to study materials.

4. Certified Professional in Digital Marketing (CPDM)

Certified Professional in Digital Marketing (CPDM) is a certification program that provides professionals with the knowledge and skills needed to become successful digital marketers. It is designed to help individuals build a strong foundation of digital marketing principles, strategies, and tactics.

The CPDM program consists of six modules: Introduction to Digital Marketing, Content Strategy and Execution, Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising, and Analytics & Reporting. Each module includes an online course with video lectures, quizzes, and assignments. The program also includes two live webinars for each module. The entire program takes approximately 40 hours to complete.

To get the CPDM certification you must successfully complete all six modules within 12 months from the date you register for the program. You will be required to pass an exam at the end of each module in order to receive your certification.

The cost of the CPDM program varies depending on which package you choose. The basic package costs $1,499 USD while the premium package costs $2,299 USD. Both packages include access to all six modules as well as two live webinars per module.

5. Google Ads Certification

Google Ads Certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. It is designed to help digital marketers, agencies, and other professionals demonstrate their expertise in Google Ads.

To get certified, you must pass two exams: the Fundamentals exam and one of the Advanced exams. The Fundamentals exam covers topics such as account structure, targeting, measurement, and optimization. The Advanced exams cover topics such as search advertising, display advertising, video advertising, shopping advertising, mobile advertising, and app campaigns.

It usually takes about 2-4 hours to complete both the Fundamentals and Advanced exams. Once you have passed both exams, you will receive an email from Google confirming your certification status. There is no cost associated with taking the exams or becoming certified; however, you may need to purchase study materials for preparation.

6. HubSpot Content Marketing Certification

The HubSpot Content Marketing Certification is an online course designed to help marketers create, manage, and measure content marketing campaigns. It covers topics such as creating a content strategy, developing content ideas, optimizing content for search engines, and measuring the success of your campaigns. The certification is free and takes approximately 4 hours to complete.

To get certified, you must first register for the course on HubSpot Academy's website. Once registered, you'll be able to access the course materials and take quizzes throughout the program. Upon completion of all lessons and quizzes, you'll be awarded a certificate of completion that serves as proof of your knowledge in content marketing. There is no cost associated with taking this certification exam.

7. Facebook Blueprint Certification

Facebook Blueprint Certification is a professional certification program designed to help marketers and agencies demonstrate their expertise in Facebook advertising. It is an industry-recognized credential that demonstrates a comprehensive understanding of the best practices for leveraging the power of Facebook’s products and services.

The certification consists of two levels: Core and Advanced. The Core level covers basic concepts such as setting up campaigns, creating ads, measuring results, and optimizing performance. The Advanced level dives deeper into topics such as advanced targeting strategies, creative optimization, and scaling campaigns.

It typically takes between 8 to 10 hours to complete the Core certification exam and an additional 8 to 10 hours to complete the Advanced exam. To become certified, you must pass both exams with a score of 70% or higher.

The cost of the certification varies depending on your location and currency exchange rate but generally ranges from $150 USD - $200 USD per exam.

8. Twitter Flight School Certification

Twitter Flight School Certification is an online certification program designed to help marketers understand and use Twitter Ads products. It provides a comprehensive overview of the platform, including best practices for running campaigns, understanding performance metrics, and optimizing campaigns. The course takes about two hours to complete and consists of video lectures, quizzes, and hands-on exercises.

To get the certification, you must first register for the course on the Twitter Flight School website. Once registered, you will be able to access the course content which includes videos, quizzes and hands-on exercises. After completing all of the material in the course, you will take a final exam which must be passed in order to receive your certification.

The cost of the Twitter Flight School Certification is free.

9. YouTube Creator Academy Certification

YouTube Creator Academy Certification is a free online program designed to help aspiring YouTube creators learn the basics of creating and managing a successful channel. It consists of 10 self-paced courses that teach creators how to create content, grow their audience, and make money on YouTube. It takes approximately three hours to complete all 10 courses, with each course taking about 30 minutes.

To get the certification, you must first create a YouTube account (if you don't already have one). Then, visit the YouTube Creator Academy page and click "Start Learning." From there, you will be taken through the 10 courses in order. After completing all 10 courses, you will receive your certificate via email.

The certification is completely free and does not require any payment or subscription fees.

10. Microsoft Advertising Accredited Professional

Microsoft Advertising Accredited Professional is a certification program that recognizes individuals who have demonstrated expertise in the Microsoft Advertising platform. This certification provides a competitive advantage to those who have attained it, as it proves their knowledge and proficiency in the platform.

To become a Microsoft Advertising Accredited Professional, you must complete an online assessment that tests your knowledge of the platform. The assessment consists of multiple-choice questions and takes about 45 minutes to complete. Upon successful completion of the assessment, you will receive a digital badge to display on your resume or website.

The cost for taking the assessment is $99 USD and can be purchased through the Microsoft Advertising Certification Program website. Once you have completed the assessment, you will receive your digital badge within two weeks of submission.

The Microsoft Advertising Accredited Professional certification is valid for one year from date of issue, after which time you will need to retake the assessment in order to maintain your certification status.

Do You Really Need a Associate Marketing Manager Certificate?

The short answer is no, you do not need an Associate Marketing Manager certificate to become a successful marketing manager. However, it can be beneficial in certain circumstances.

If you have minimal marketing experience or are looking to break into the field of marketing management, having a certificate in this area can help you stand out from other applicants. It demonstrates that you have taken the time and effort to gain knowledge and skills in the field of marketing management, which can make employers take note of your application.

In addition, having a certificate may also give you access to more specialized courses or resources that will help you further develop your understanding and expertise in this area. This could include networking opportunities with current industry professionals, one-on-one mentorship programs, or even the chance to attend industry conferences and seminars.

Overall, it’s important to remember that having a certificate does not guarantee success as a marketing manager. You still need to possess the right skills and have the necessary experience in order to be successful in this role. However, if you are looking for ways to differentiate yourself from other applicants or gain additional knowledge and resources related to marketing management, then an Associate Marketing Manager Certificate may be worth considering.

Related: Associate Marketing Manager Resume Examples

FAQs About Associate Marketing Manager Certifications

1. What is an Associate Marketing Manager Certification?

Answer: An Associate Marketing Manager Certification is a professional certification program designed to give marketing professionals the knowledge and skills necessary to be successful in the field of marketing. It typically covers topics such as digital marketing, advertising, communications, branding, market research and analytics, customer relationship management, and more.

2. What are the benefits of becoming certified?

Answer: Becoming certified as an Associate Marketing Manager offers many benefits including increased job opportunities, higher salaries, industry recognition, and improved credibility with employers. Additionally, having a certification can help you stand out from other applicants in job searches or when applying for promotions.

3. How do I become certified?

Answer: To become certified as an Associate Marketing Manager you must complete a program that meets the requirements set by the certifying body. This usually involves taking courses related to marketing management and passing an exam at the end of the program.

4. What type of jobs can I get after becoming certified?

Answer: After becoming certified as an Associate Marketing Manager you will be qualified for various positions within the marketing field such as digital marketing manager, advertising manager, brand manager, product manager, customer experience manager and more.

5. How long does it take to become certified?

Answer: The amount of time it takes to become certified depends on several factors such as how quickly you complete your coursework and pass your exam. Generally speaking however it can take anywhere from 6 months to 1 year or longer to complete all requirements for certification.