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YouTube Content Strategist Resume Examples

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 8 min read

Discover key strategies for crafting a standout resume for a YouTube Content Strategist role. Learn how to highlight your creative vision, content creation skills, understanding of YouTube analytics, and ability to drive viewer engagement and growth. Gain insights on emphasizing your successful projects and collaborations to showcase your expertise in shaping compelling YouTube content strategies.

YouTube Content Strategist Resume Created Using Our Resume Builder

Content Strategist Resume Example (Text)

Antonina Herz, Content Strategist


(717) 558-4980

Meridian, ID

Professional Summary

A dynamic Content Strategist with 1-year experience specializing in crafting targeted content strategies that drive engagement and achieve marketing objectives. Possesses a strong understanding of content optimization, SEO principles, and audience analysis to develop compelling content across multiple platforms. Skilled in collaborating with cross-functional teams to ensure cohesive brand messaging and a consistent user experience. Demonstrates a keen eye for analytics to refine content strategy and enhance performance. Proactive and innovative, consistently staying ahead of digital trends to ensure content remains relevant and impactful.

Work Experience

Content Strategist at Micron Technology, ID

Mar 2024 - Present

  • Spearheaded the development and implementation of Micron Technology's first comprehensive content strategy, leading to a 40% increase in web traffic and a 25% growth in user engagement within the first year.
  • Managed a cross-functional team to revamp the corporate blog, resulting in a tripled subscriber base from 5,000 to 15,000 and a 50% increase in monthly views, solidifying Micron's position as a thought leader in the semiconductor industry.
  • Led the creation of an award-winning video content series that highlighted Micron’s innovation in memory solutions, achieving over 2 million views across platforms and increasing social media shares by 75%, thereby enhancing brand visibility and market reach.
  • Implemented advanced SEO strategies that propelled Micron Technology’s key product pages to rank in the top 3 on Google search results for competitive keywords, driving a record-breaking 60% uplift in organic search traffic and contributing significantly to a 20% year-on-year increase in online sales revenue.

Associate Content Strategist at Scentsy, ID

Sep 2023 - Jan 2024

  • Spearheaded a comprehensive content strategy overhaul for Scentsy's main product line, resulting in a 40% increase in web traffic and a 25% uplift in online sales within the first six months of implementation.
  • Led a cross-functional team to develop and execute a seasonal content marketing campaign that elevated brand engagement by 30% and generated over $500,000 in direct revenue over the holiday season, surpassing previous benchmarks by 15%.
  • Implemented an SEO optimization project for Scentsy's blog and main site content that improved organic search rankings by an average of 20 positions across key product categories, driving a 50% increase in organic search traffic year-over-year.
  • Developed and executed a user-generated content initiative that increased social media interaction rates by 45%, contributing to a community growth of over 100,000 new followers across platforms within one year, significantly enhancing brand loyalty and customer engagement metrics.


Bachelor of Arts in Communications at Boise State University, ID

Aug 2018 - May 2023

Relevant Coursework: Media Theory and Criticism, Digital Media Production, Public Relations Strategies, Intercultural Communication, Journalism Ethics and Law, Social Media Analytics, and Strategic Communication Planning.


  • SEO Optimization
  • Google Analytics
  • WordPress Management
  • Content Management Systems (CMS)
  • Social Media Analytics
  • Adobe Creative Suite
  • Market Research


  • HubSpot Content Marketing Certification
  • Google Analytics Individual Qualification

Tips for Writing a Better YouTube Content Strategist Resume

Creating a standout resume as a YouTube Content Strategist involves showcasing your unique blend of creativity, strategic thinking, and technical skills. Your resume should not only highlight your experience and achievements in the field but also demonstrate your understanding of YouTube's platform, including its algorithms, audience engagement strategies, and content optimization techniques. Here are some tips for crafting a resume that will help you land your next role:

1. Opt for a Clean, Professional Layout

  • Prioritize Readability: Use a clean, professional format with clear headings, bullet points, and a legible font.
  • Tailor the Design: If you're applying to a creative company, you can add a touch of creativity to your resume design, but don't sacrifice readability for style.

2. Include a Compelling Summary

  • Highlight Your Unique Value: Start with a brief summary that highlights your years of experience, key skills, and what you uniquely bring to the table as a YouTube Content Strategist.
  • Tailor It to the Job Description: Make sure your summary aligns with the job you're applying for, using keywords and phrases from the job listing.

3. Showcase Your Experience

  • Use Reverse Chronological Order: List your work experience starting with your most recent job. Include your title, the company's name, and the dates you worked there.
  • Quantify Your Achievements: Where possible, use numbers to quantify your achievements. For example, "Grew YouTube channel subscribers by 300% in one year through strategic content planning and SEO optimization."
  • Highlight Relevant Skills: Focus on experiences that demonstrate your ability to strategize, create, and optimize YouTube content.

4. Highlight Your Skills

  • List Relevant Skills: Include a mix of hard skills (like SEO, video editing, analytics) and soft skills (like creativity, communication, teamwork).
  • Tailor to the Job Listing: Match your skills section to the skills mentioned in the job listing, as long as you genuinely possess them.

5. Include Education and Certifications

  • Education: List your highest degree first, followed by any relevant courses or certifications. If you've taken courses on digital marketing, SEO, or video production, make sure to include them.
  • Certifications: If you have certifications from platforms like Google, HubSpot, or YouTube itself (like the YouTube Certification), include these as they add credibility.

6. Add a Section for Projects or Portfolio

  • Showcase Your Work: If you've worked on notable projects, have a portfolio, or run a successful YouTube channel, include a section for these. Provide links where possible.
  • Include Results: Briefly describe each project and the impact your work had, such as increased viewership, engagement, or revenue.

7. Tailor Your Resume for Each Application

  • Customize for the Job: Make slight adjustments to your resume for each job application to highlight the most relevant experience and skills.
  • Use Keywords: Incorporate keywords from the job description to pass through Applicant Tracking Systems (ATS) and catch the hiring manager's eye.

8. Proofread

  • Check for Errors: Proofread your resume multiple times and consider having a friend or mentor review it as well. Grammatical errors or typos can be a red flag for employers.

9. Update Your LinkedIn Profile

  • Consistency is Key: Ensure your LinkedIn profile is up-to-date and consistent with the information on your resume. Many employers will check your LinkedIn as part of the screening process.

By following these tips, you'll be able to create a compelling YouTube Content Strategist resume that showcases your skills and achievements, helping you stand out in a competitive job market.

Related: Content Strategist Resume Examples

Key Skills Hiring Managers Look for on YouTube Content Strategist Resumes

Incorporating keywords from the job description when applying for a Content Strategist position at YouTube is crucial due to the company's reliance on Applicant Tracking Systems (ATS). These sophisticated systems are designed to scan resumes and applications for specific keywords related to the job posting. By mirroring the language and key phrases found in the job description, candidates significantly increase their chances of passing through the initial ATS screening. This is particularly important at a tech-savvy company like YouTube, where the volume of applications is high, and the initial screening process is heavily automated. Including relevant keywords not only demonstrates to the ATS that your qualifications align with the job requirements but also shows the hiring team that you have tailored your application to the specific role at YouTube, highlighting your keen interest and understanding of what the position entails.

Below is a compilation of essential skills and key terms frequently encountered in job applications for content strategist roles at YouTube.

Key Skills and Proficiencies
Content CreationSEO (Search Engine Optimization)
Audience AnalysisBrand Messaging
Editorial PlanningContent Management Systems (CMS)
Social Media StrategyAnalytics and Performance Measurement
CopywritingVisual Content Development
Content AuditingKeyword Research
User Experience (UX) DesignProject Management
Strategic PlanningMarket Research
Digital MarketingStorytelling
Email MarketingInfluencer Collaboration
Content RepurposingCompliance and Accessibility

Related: Content Strategist Skills: Definition and Examples

Common Action Verbs for YouTube Content Strategist Resumes

Creating a resume for a YouTube Content Strategist position can be a challenging task, especially when it comes to selecting the right action verbs to describe your skills and accomplishments. The use of varied and dynamic verbs is crucial in making your resume stand out. When every bullet point starts with “managed” or “responsible for,” your resume can quickly become monotonous and fail to capture the attention of hiring managers. To effectively showcase your creativity, strategic planning skills, and ability to engage and grow an audience, it's essential to diversify your language. This not only helps in painting a more vivid picture of your capabilities and achievements but also demonstrates your ability to communicate effectively. For instance, instead of repeatedly using “developed,” you might opt for “orchestrated,” “engineered,” “innovated,” or “cultivated” to describe your experiences in creating content strategies, building audience engagement, and driving YouTube channel growth. By carefully selecting a variety of action verbs, you can make your YouTube Content Strategist resume more engaging and reflective of your unique talents and professional journey.

To enhance your competitive advantage, we've curated a selection of impactful action verbs designed to fortify your resume and secure your upcoming interview:

Action Verbs

Related: What does a Content Strategist do?

Editorial staff

Photo of Brenna Goyette, Editor


Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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