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What does an Associate Brand Manager do?

Learn all about Associate Brand Manager duties, skills and much more. Get expert advice on how to become an Associate Brand Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

An Associate Brand Manager is responsible for the planning and execution of marketing initiatives to support the growth of a brand. They work closely with other members of the marketing team, as well as cross-functional teams, to develop and execute marketing plans that are aligned with business objectives. The Associate Brand Manager is also responsible for tracking and reporting on key performance indicators to measure the success of marketing campaigns.

Associate Brand Manager job duties include:

  • Assist in the development and execution of marketing plans for assigned brands
  • Monitor brand performance and market share, and provide recommendations to improve performance
  • Develop and execute promotional campaigns, including planning, budgeting, and implementation
  • Manage day-to-day relationship with advertising agency partners
  • Write creative briefs for advertising and promotions
  • Oversee production of marketing materials, including print, digital, and point-of-sale collateral
  • Coordinate trade shows and other events related to assigned brands
  • Monitor competitor activity and keep abreast of industry trends
  • Prepare reports on brand performance for senior management

Associate Brand Manager Job Requirements

An Associate Brand Manager typically has a Bachelor's degree in marketing, communications, or a related field. Some employers may require a Master's degree. Certification is not typically required, but may be helpful in advancing one's career. One to three years of experience in marketing or a related field is typically required.

Associate Brand Manager Skills

  • Communication
  • Writing
  • Marketing
  • Research
  • Analysis
  • Strategy
  • Project management
  • Organizational
  • Time management
  • Budgeting
  • Creativity

Related: Top Associate Brand Manager Skills: Definition and Examples

How to become an Associate Brand Manager

An Associate Brand Manager is responsible for planning and executing marketing programs for a specific product or product line. They work closely with other members of the marketing team, as well as with sales and product development teams. As an Associate Brand Manager, you will need to have strong analytical and communication skills. You should be able to think creatively and come up with new ideas to promote your products.

If you are interested in becoming an Associate Brand Manager, you should first get a bachelor’s degree in marketing, business, or a related field. Many Associate Brand Managers have a master’s degree in business administration (MBA) with a concentration in marketing. After you have obtained your degree, it is important to gain some experience in the field of marketing. You can do this by interning at a company in their marketing department or by working as a sales representative for a company that sells products similar to what you would be marketing as an Associate Brand Manager.

Once you have some experience under your belt, you can start applying for jobs as an Associate Brand Manager. When applying for these positions, be sure to highlight your analytical and communication skills, as well as your creativity. Once you have been hired as an Associate Brand Manager, you will be responsible for developing marketing plans and campaigns, analyzing market research data, and overseeing the production of marketing materials. You will also need to monitor the results of your marketing efforts and make adjustments as necessary to ensure that your products are being successful in the marketplace.

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