Top 11 Associate Brand Manager Certifications

Certifications are an important way for an Associate Brand Manager to demonstrate their professional qualifications and expertise. Certifications provide proof of a candidate’s knowledge, experience, and skills in a specific area. In today's competitive job market, certifications can give Associate Brand Managers an edge over other candidates because they can show potential employers that they have taken the initiative to prove their expertise. Certifications also help to validate the Associate Brand Manager's commitment to learning and development which can be attractive qualities in potential employers. Additionally, certifications may open up opportunities for advancement or new roles as some organizations require certifications in order to qualify for certain positions.

The purpose of this article is to review some of the best certifications for Associate Brand Managers and demonstrate how they can help enhance an associate brand manager's career.

What are Associate Brand Manager Certifications?

Associate Brand Manager certification is a professional designation that demonstrates mastery of the skills and knowledge needed to become an effective brand manager. It involves taking an extensive course which provides instruction on topics such as market research, product development, management of advertising campaigns, and strategies for developing successful products. This certification can help individuals stand out in the job market by demonstrating their expertise in the field. Those with this certification will have an advantage when applying for jobs, as employers are more likely to hire candidates who have taken the extra time to gain specialized knowledge about their chosen field. Additionally, those with this certification may be more likely to receive promotions or higher pay.

Pro Tip: When looking into an Associate Brand Manager Certification, make sure to research the different programs available to find one that best fits your career goals. Also, look for a program with an experienced faculty and resources that will help you gain valuable skills in the field.

Related: What does an Associate Brand Manager do?

Top 11 Associate Brand Manager Certifications

Here’s our list of the best certifications available to Associate Brand Managers today.

1. Certified Brand Manager

Certified Brand Manager is a professional certification program designed to recognize individuals who have achieved a high level of knowledge and expertise in the field of brand management. The certification is offered by the American Marketing Association (AMA) and provides an opportunity for professionals to demonstrate their commitment to developing and managing successful brands.

The Certified Brand Manager program requires completion of an online course, which consists of eight modules covering topics such as brand strategy, marketing communications, customer experience, digital marketing, analytics, and more. The course takes approximately 10-12 hours to complete. Upon successful completion of the course, participants must pass a proctored exam with a score of 70% or higher in order to receive their certification.

The cost for the Certified Brand Manager program is $495 USD. This fee includes access to the online course materials and proctored exam fees.

2. Certified Professional Brand Manager

Certified Professional Brand Manager (CPBM) is a professional certification program designed to help individuals understand the principles and practices of brand management. It is offered by the International Association of Brand Managers (IABM). The CPBM program provides a comprehensive framework for understanding the fundamentals of brand management and how to apply them in practice.

The CPBM program consists of four modules: Introduction to Brand Management, Strategic Brand Management, Advanced Brand Management, and Managing Global Brands. Each module includes lectures, case studies, and interactive activities. Upon successful completion of all four modules, participants receive their Certified Professional Brand Manager certificate.

It takes approximately 6-8 weeks to complete the CPBM program depending on the individual’s availability. To get certified as a CPBM, you must first pay an application fee and then take an online assessment test to demonstrate your knowledge and understanding of brand management principles. If you pass the assessment test, you will be eligible to register for the CPBM program.

The cost for becoming a Certified Professional Brand Manager varies depending on which country you are located in; however it typically ranges from $500-$1000 USD plus any applicable taxes or fees.

3. Certified Associate Brand Manager

Certified Associate Brand Manager is a professional certification program offered by the Association of International Brand Management (AIBM). The certification is designed to equip professionals with the skills and knowledge necessary to develop, implement, and manage successful brand strategies. The certification is intended for individuals who have an understanding of marketing principles and brand management concepts, but are seeking further education in this field.

The Certified Associate Brand Manager program consists of two courses: “Brand Management Fundamentals” and “Advanced Brand Management Strategies”. The courses cover topics such as market research, consumer behavior, competitive analysis, product positioning, pricing strategies, advertising and promotion planning, public relations tactics, digital marketing techniques, and more.

It typically takes between 4-6 months to complete the Certified Associate Brand Manager program. During this time you will be required to complete both courses as well as pass a final exam in order to become certified.

In order to get certified as an Associate Brand Manager you must first register for the program on the AIBM website. You will then be provided with access to course materials which you can use to study for the exams. Once you have completed both courses and passed the final exam you will receive your certification from AIBM.

The cost of becoming certified as an Associate Brand Manager varies depending on whether or not you are a member of AIBM. Non-members pay $995 USD while members pay $795 USD for the full program.

4. Certified Digital Brand Manager

Certified Digital Brand Manager (CDBM) is a professional certification program designed to help digital marketers and brand managers develop the skills needed to create, manage, and optimize digital marketing campaigns. The program focuses on the fundamentals of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, analytics, and more.

The CDBM program consists of three courses: Digital Brand Management Fundamentals, Advanced Strategies for Digital Brand Management, and Certification in Digital Brand Management. Each course is self-paced and can be completed in approximately 10 hours.

To get certified as a CDBM, you must complete all three courses with a passing grade of at least 80%. You will also need to pass the final exam with a score of 70% or higher. Upon successful completion of all requirements, you will receive your official CDBM certification from the American Marketing Association (AMA).

The cost for the CDBM program varies depending on whether you are an AMA member or not. For non-members, the total cost is $599 USD; for AMA members it is $499 USD.

5. Certified Social Media Brand Manager

A Certified Social Media Brand Manager (CSMBM) is a professional designation that recognizes individuals who have demonstrated an advanced level of knowledge and expertise in the field of social media marketing. The certification program is designed to help professionals develop their skills and stay current with the latest trends and best practices in the industry.

How long does it take to get it?

The CSMBM certification requires applicants to complete a comprehensive online training program, which typically takes 8-10 hours to complete. After completing the training program, applicants must pass a final exam in order to receive their certification.

How to get it?

To get certified as a CSMBM, you must first register for the certification program through the official website. Once registered, you will be given access to an online course that covers topics such as social media strategy, content creation, audience engagement, and analytics. After completing the coursework and passing the final exam, you will receive your official certificate.

How much does it cost?

The cost of becoming a Certified Social Media Brand Manager varies depending on where you register for the course. Generally speaking, however, most programs range from $400-$600 USD.

6. Certified Public Relations Brand Manager

Certified Public Relations Brand Manager (CPRBM) is a certification program offered by the Public Relations Society of America (PRSA). It is designed to recognize professionals who have achieved excellence in public relations brand management. The CPRBM certification requires individuals to demonstrate their knowledge and experience in managing public relations brands, including developing effective strategies, executing successful campaigns, and measuring results.

It typically takes about six months to complete the CPRBM program. To get certified, you must first complete an application that includes a professional resume and two letters of recommendation from colleagues or supervisors who can attest to your expertise in public relations brand management. You will also need to pass an online exam that tests your knowledge of public relations brand management principles and practices.

The cost for the CPRBM certification program varies depending on whether you are a PRSA member or not. The fee for members is $395 and non-members pay $495. The fee covers the cost of the application materials, exam fees, and other administrative costs associated with the program.

7. Certified Advertising and Promotion Manager

Certified Advertising and Promotion Manager (CAPM) is a professional certification offered by the American Marketing Association (AMA). It is designed to provide marketing professionals with the knowledge and skills needed to develop, execute, and measure successful advertising and promotional campaigns.

How long does it take to get it?

The CAPM certification process typically takes about four months to complete. This includes studying for the exam, taking the exam, submitting documentation of your experience and education, and completing any additional requirements.

How to get it?

To become certified as a Certified Advertising and Promotion Manager (CAPM), you must meet certain eligibility requirements. These include: having a bachelor’s degree in marketing or related field; three years of professional experience in advertising or promotion; passing the CAPM exam; submitting documentation of your experience and education; and completing any additional requirements set forth by the AMA.

How much does it cost?

The cost of becoming a Certified Advertising and Promotion Manager (CAPM) varies depending on the program that you choose. Generally speaking, however, you can expect to pay between $600-$1,000 for all fees associated with obtaining your certification. This includes the exam fee, application fee, membership fees, study materials, etc.

8. Certified Product Marketing Manager

Certified Product Marketing Manager (CPMM) is a certification offered by the American Marketing Association that recognizes marketing professionals who have achieved a high level of expertise in product marketing. The CPMM certification is designed to demonstrate mastery of the principles and practices of product marketing, as well as the ability to apply them effectively in real-world situations.

It takes approximately three months to complete the requirements for the CPMM certification. To become certified, applicants must first complete an online application form and submit it along with any required documentation. Once accepted, they must then pass an exam covering topics such as product strategy, market research, pricing and promotion. After passing the exam, applicants must then submit evidence of their professional experience in product marketing. Finally, they must complete a project demonstrating their understanding of product marketing principles and practices.

The cost for obtaining the CPMM certification varies depending on which package you choose. The basic package costs $495 and includes access to all course materials and exams; however, there are also more comprehensive packages available that include additional resources such as webinars and mentorship programs.

9. Certified Global Brand Management

Certified Global Brand Management (CGBM) is a professional certification program designed to help brand professionals and marketers develop the skills needed to effectively manage global brands. It is offered by the International Association of Brand Managers (IABM).

The CGBM program consists of three courses: Global Brand Strategy, Global Brand Communications, and Global Brand Management. The courses are designed to provide an in-depth understanding of the fundamentals of global branding, including market research, brand positioning, marketing communications, and product development.

The CGBM program takes approximately one year to complete. Each course requires approximately 40 hours of study time and includes online lectures, case studies, and assessments. The cost for the entire program is $2,500 USD.

In order to obtain the CGBM certification, you must pass all three courses with a score of 80% or higher. You will also need to submit a portfolio showcasing your work in global branding. Once you have completed all requirements for the CGBM program, you will receive your certificate from IABM.

10. Certified Strategic Brand Management

Certified Strategic Brand Management (CSBM) is an advanced certification program designed to equip professionals with the skills and knowledge necessary to create, manage, and optimize a successful brand strategy. The program focuses on the strategic aspects of brand management, such as developing a strong brand identity, creating effective marketing plans, and leveraging technology for maximum impact.

How long does it take to get Certified Strategic Brand Management?

The CSBM program consists of eight modules that can be completed in two weeks or less. Each module consists of a series of lectures and activities that will help you develop your understanding of strategic brand management.

How to get Certified Strategic Brand Management?

To become certified in Strategic Brand Management, you must successfully complete all eight modules and pass the final exam. You can register for the program online at the Certified Strategic Brand Management website.

How much does it cost?

The cost of the CSBM program varies depending on your location. In general, it costs around $2,000 USD for the entire program.

11. Certified International Brand Management

Certified International Brand Management (CIBM) is a professional certification program designed to provide individuals with the skills, knowledge and experience necessary to become successful brand managers. The certification is offered by the International Brand Management Institute (IBMI).

The CIBM program takes approximately 8-10 months to complete and consists of four courses: Introduction to Brand Management, Strategic Brand Planning, Global Branding and Digital Branding. Each course includes lectures, case studies, hands-on projects and exams. Upon completion of all four courses, students will receive their CIBM certification.

To get certified in CIBM, you must first complete all four courses listed above. After completing the program, you will need to pass an exam administered by IBMI. Once you have passed the exam, you will be awarded your CIBM certification.

The cost of the CIBM program varies depending on where you take it. Generally speaking, it costs around $2,000-$3,000 for the entire program including tuition fees and examination fees.

Do You Really Need a Associate Brand Manager Certificate?

No, you do not need an associate brand manager certificate to become a successful associate brand manager. However, some employers may prefer candidates who have received a professional certification. Certification can demonstrate that you have the knowledge and skills necessary for the job and it may increase your chances of getting hired. Additionally, if you plan on working in other areas of marketing or advertising, having a certificate may give you an edge over other applicants.

That being said, if you do not plan on pursuing other areas of marketing or advertising, then it is likely unnecessary to get the certification. Many employers will still hire someone with no formal education as long as they have relevant experience and skills in the field. Additionally, there are many resources available online that can provide you with the same information that would be included in a certification program.

Ultimately, whether or not you need an associate brand manager certificate depends on your individual career goals and what type of job you are applying for. If an employer explicitly states that they require certification in order to be considered for the position, then it would be beneficial to pursue one. Otherwise, spending time and money on a certificate may not be necessary for your particular situation.

Related: Associate Brand Manager Resume Examples

FAQs About Associate Brand Manager Certifications

1. What is an Associate Brand Manager Certification?

Answer: An Associate Brand Manager Certification is a professional certification that validates the knowledge and skills of professionals working in the field of brand management. It demonstrates their expertise in developing, executing and managing successful branding strategies for companies and organizations.

2. How do I become certified as an Associate Brand Manager?

Answer: To become certified as an Associate Brand Manager, you must complete a program offered by a recognized certifying organization such as the American Marketing Association (AMA) or the International Advertising Association (IAA). These programs are designed to equip professionals with the necessary knowledge and skills required for effective brand management.

3. What topics are covered in an Associate Brand Manager Certification program?

Answer: Topics covered in an Associate Brand Manager Certification program typically include topics such as marketing strategy, consumer behavior, market research, brand positioning, communications planning, digital marketing techniques, and more.

4. How long does it take to earn an Associate Brand Manager Certification?

Answer: The length of time it takes to earn an Associate Brand Manager Certification will depend on the certifying organization you choose and the type of program you select. Generally speaking, most programs can be completed within one year or less.

5. Are there any prerequisites for taking an Associate Brand Manager Certification course?

Answer: Yes, some certifying organizations may require applicants to have prior experience or education in business administration or related fields before enrolling in their programs. Additionally, many organizations may require applicants to have successfully completed certain exams or have obtained other qualifications prior to applying for their certification courses.