Top 11 Assistant Brand Manager Certifications

Certifications are important for an assistant brand manager in the job market because they provide employers with evidence of a candidate’s knowledge and skills in the field. Certifications can demonstrate that the candidate is up-to-date on industry trends and best practices, and has the necessary expertise to take on key responsibilities. Many employers view certifications as a sign of commitment, dedication, and ongoing professional development. Certifications also help distinguish candidates from their peers, making them more competitive for positions within the organization.

This article reviews some of the top certifications for Assistant Brand Managers and explains how they can help to further an assistant brand manager's career.

What are Assistant Brand Manager Certifications?

Assistant brand manager certification is a specialized training program designed to help aspiring marketing professionals gain the skills and knowledge necessary to become an effective assistant brand manager. The certification program provides an in-depth understanding of the fundamentals of marketing, including brand strategy, product development and launch, market research and analysis, social media marketing, and more. With this certification, students will be able to demonstrate their knowledge to potential employers and understand how their role fits into the larger picture of a successful marketing team.

The certification enables students to gain a comprehensive overview of the job responsibilities of an assistant brand manager and further develop their skills in areas such as strategic planning, market research, communications techniques, budgeting, customer service management and data analysis. By learning about these topics in detail through the coursework and projects included in the certification program, students can gain valuable insight into how they can contribute to a successful marketing team. Additionally, this type of certification allows employers to easily identify candidates who have demonstrated their commitment to learning about the field of marketing with a recognized certificate.

Overall, assistant brand manager certification can provide aspiring marketers with a competitive edge when it comes to securing employment opportunities in the field. It is also an excellent way for existing professionals looking for career advancement or those new to the industry to gain up-to-date knowledge about current trends in marketing strategy that will help them stand out from other applicants.

Pro Tip: Consider taking an online certification course in Assistant Brand Manager skills. This will help you gain the necessary knowledge and experience to qualify for this position, as well as demonstrate your commitment to the industry and your career.

Related: What does an Assistant Brand Manager do?

Top 11 Assistant Brand Manager Certifications

Here’s our list of the best certifications available to Assistant Brand Managers today.

1. Certified Brand Manager (CBM)

Certified Brand Manager (CBM) is a professional certification program that provides brand managers with the knowledge, skills and tools they need to effectively manage their brands. The program is designed to help brand managers create and implement effective strategies for building and maintaining successful brands.

The CBM program consists of two parts: an online course and an in-person workshop. The online course is self-paced and takes approximately 10 hours to complete. It covers topics such as brand strategy, customer segmentation, positioning, messaging, marketing mix, pricing strategy, digital marketing, and more.

The in-person workshop is held over two days and covers topics such as branding fundamentals, consumer insights, market research techniques, creative development process, media planning & buying process, social media management & analytics.

To get certified as a Certified Brand Manager (CBM), you must complete both the online course and the in-person workshop. The cost of the CBM program varies depending on your location but typically ranges from $1,500 - $2,500 USD.

2. Certified Digital Brand Manager (CDBM)

A Certified Digital Brand Manager (CDBM) is a professional certification designed to help digital marketers and brand managers develop the skills necessary to create, manage, and measure successful digital marketing campaigns. It is offered by the Digital Marketing Institute (DMI), an accredited provider of digital marketing certifications.

The CDBM certification program consists of two courses: Introduction to Digital Brand Management and Advanced Digital Brand Management. The Introduction course covers topics such as the fundamentals of digital branding, creating a comprehensive brand strategy, and measuring brand performance. The Advanced course focuses on more advanced topics such as developing a content strategy, leveraging social media for brand building, and optimizing campaigns for maximum ROI.

It typically takes 8-10 weeks to complete the CDBM program depending on how quickly you complete the coursework. You can also opt for an accelerated program that takes 4-6 weeks to complete if you are short on time.

The cost of the CDBM program varies depending on your location and whether you choose to take the standard or accelerated program. Generally speaking, it costs between $1,000-$2,000 USD for either option.

To get certified as a CDBM, you must successfully complete both courses in the program and pass an online exam with a score of 75% or higher. Once certified, you will receive an official DMI certificate that can be used as proof of your expertise in digital brand management.

3. Certified Social Media Brand Manager (CSMBM)

Certified Social Media Brand Manager (CSMBM) is a certification program designed to help professionals understand the importance of social media and its impact on brand management. The CSMBM program is offered through the Social Media Marketing Institute, an organization that provides training and resources for businesses and organizations looking to leverage the power of social media.

The CSMBM program consists of three courses: Social Media Strategy, Content Creation, and Community Management. Each course will take approximately 10-15 hours to complete, depending on the student’s level of knowledge and experience. Upon successful completion of all three courses, students will receive their certification.

To get certified as a CSMBM, students must first register with the Social Media Marketing Institute and then enroll in one or more of their courses. After completing each course, students will be tested on their knowledge and understanding of the material. Once they have successfully passed all tests, they will receive their certificate.

The cost for the CSMBM program varies depending on which courses you choose to take. The total cost ranges from $400-$600 USD depending on how many courses you decide to complete.

4. Certified Product Management Professional (CPMP)

Certified Product Management Professional (CPMP) is a certification program developed by the Association of International Product Marketing and Management (AIPMM). It is designed to recognize individuals who have demonstrated an advanced understanding of product management principles and practices.

The CPMP certification requires applicants to demonstrate their knowledge in areas such as product strategy, market analysis, pricing, product development, customer experience, and more. The program also covers topics like innovation management, project management, and team leadership.

To receive the CPMP certification, applicants must pass a three-hour online exam that consists of multiple-choice questions. Applicants are given up to three attempts to complete the exam. A passing score of 70% or higher is required for certification.

The cost of the CPMP certification varies depending on whether you are an AIPMM member or non-member. For members, it costs $495 USD; for non-members it costs $595 USD. This fee includes access to study materials and the exam fee.

It typically takes about 6 weeks from start to finish to complete the CPMP certification process.

5. Certified Digital Marketing Professional (CDMP)

Certified Digital Marketing Professional (CDMP) is a certification program designed to help digital marketing professionals gain the skills and knowledge needed to become successful in their field. The program consists of three levels of certification: Foundation, Intermediate, and Advanced. Each level requires passing an online exam.

The Foundation level covers the basics of digital marketing such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click advertising. It also covers topics such as analytics, customer journey mapping, and website design. This level takes approximately 10 hours to complete and costs $299 USD.

The Intermediate level focuses on more advanced topics such as analytics and reporting, conversion rate optimization (CRO), mobile marketing, web design best practices, and more. It also covers topics such as user experience (UX) design and copywriting for digital channels. This level takes approximately 15 hours to complete and costs $399 USD.

The Advanced level focuses on the most advanced topics in digital marketing such as artificial intelligence (AI), machine learning (ML), data science, personalization strategies, programmatic advertising, and more. It also covers topics such as influencer marketing and internationalization strategies. This level takes approximately 20 hours to complete and costs $499 USD.

To get certified in any of these levels you must first register with the CDMP organization by providing your contact information along with payment for the certification fee. Once registered you will be able to access the online course material which includes videos lectures from industry experts along with practice exams that can be taken at any time during your study period for each level of certification. After completing all three levels you will receive a certificate from the CDMP organization that verifies your knowledge in digital marketing principles and best practices.

6. Certified Content Marketing Professional (CCMP)

Certified Content Marketing Professional (CCMP) is a certification program designed to recognize professionals who have demonstrated excellence in content marketing. It is offered by the Content Marketing Institute, an organization dedicated to helping marketers become more effective at creating and distributing content.

The CCMP program consists of three levels: Certified Content Marketer (CCM), Certified Content Strategist (CCS), and Certified Content Marketer Master (CCMM). Each level requires the completion of a series of courses, exams, and projects that must be completed within a specified timeframe. The courses cover topics such as content strategy, content creation, content distribution, analytics and measurement, and legal issues.

It typically takes between six months and one year to complete all three levels of the CCMP program. To get certified, you must first apply for the program and submit an application fee. Once accepted into the program, you will need to complete all of the required courses, exams, and projects within the timeframe specified by CMI.

The cost for the entire CCMP program varies depending on which level you are pursuing; however, it typically ranges from $1,000 - $2,500 USD per level.

7. Certified Advertising and Promotion Manager (CAPM)

Certified Advertising and Promotion Manager (CAPM) is a professional certification program designed for marketing professionals to gain expertise in advertising and promotion management. The CAPM designation is offered by the American Marketing Association (AMA), which is an internationally recognized organization dedicated to advancing marketing knowledge, skills, and practices.

The CAPM program requires applicants to have at least three years of work experience in the field of advertising and promotion management. Applicants must also pass an exam that covers topics such as strategic planning, budgeting, media planning, creative development, research methods, legal issues, and ethics.

The exam takes approximately four hours to complete and consists of 200 multiple-choice questions. It costs $395 to take the exam. After passing the exam, applicants will receive their CAPM certification from the AMA.

Once certified, individuals can demonstrate their knowledge and expertise in the field of advertising and promotion management to employers or clients. They may also be eligible for higher salaries or job promotions due to their certification status.

8. Certified Public Relations Professional (CPRP)

Certified Public Relations Professional (CPRP) is a professional certification offered by the Universal Accreditation Board (UAB). This certification is designed to recognize public relations professionals who have demonstrated a mastery of the core competencies and knowledge necessary for success in the field.

To become certified, candidates must meet certain educational and experience requirements, pass an exam, and agree to abide by the UAB’s Code of Ethics. The process typically takes between 6-12 months to complete.

The first step in becoming certified is to apply for candidacy with the UAB. Candidates must submit proof of their education and experience, along with an application fee of $225 USD. Once approved, candidates can take the CPRP exam at any one of the UAB’s authorized testing centers around the world. The exam fee is $450 USD.

Once a candidate has passed the exam, they must then submit a portfolio demonstrating their mastery of public relations principles and practices. This portfolio must be reviewed and approved by a panel of experts before certification can be granted.

In total, it costs approximately $675 USD to become a Certified Public Relations Professional (CPRP).

9. Certified International Brand Manager (CIBM)

Certified International Brand Manager (CIBM) is a professional certification program offered by the Global Brand Management Institute (GBMI). It is designed to provide professionals with the skills and knowledge needed to effectively manage global brands. This certification is ideal for those who are looking to advance their careers in brand management, marketing, or communications.

The CIBM program consists of three courses: Brand Strategy & Planning, Global Brand Management, and Digital Marketing & Social Media. Each course takes approximately 8-10 hours to complete and can be taken online at your own pace. Upon completion of all three courses, you will receive a certificate of completion from GBMI.

To get certified as an International Brand Manager, you must pass all three courses with a minimum score of 80%. You will also need to pay the certification fee which varies depending on the country you reside in. The fee typically ranges between $500-$1000 USD.

Once you have successfully completed all three courses and passed the exams with a minimum score of 80%, you will receive your CIBM certification from GBMI. This certification is valid for two years and can be renewed by taking additional courses or attending workshops provided by GBMI.

10. Certified Market Research Analyst (CMRA)

Certified Market Research Analyst (CMRA) is a professional certification offered by the Marketing Research Association (MRA). It is designed to recognize individuals who have demonstrated mastery of the principles and practices of market research. The CMRA certification demonstrates that an individual has achieved a level of expertise in the field of market research, and it is highly sought after by employers.

The CMRA certification process involves passing an exam administered by MRA. The exam covers topics such as survey design, data collection methods, sampling techniques, data analysis, report writing, and ethics. To be eligible to take the exam, applicants must have at least three years of professional experience in market research or a related field.

The exam consists of 150 multiple-choice questions and takes approximately four hours to complete. Applicants must score at least 70% on the exam in order to pass and earn their certification.

The cost for the CMRA certification exam is $495 for members of MRA and $595 for non-members. This fee includes all materials needed to take the exam as well as access to online study resources.

Overall, obtaining a Certified Market Research Analyst (CMRA) certification requires dedication and hard work but can be very rewarding for those who are willing to put in the effort.

11. Certified Analytics and Insights Professional (CAIP).

Certified Analytics and Insights Professional (CAIP) is a professional certification program designed to recognize individuals who have achieved a level of expertise in analytics and insights. It is offered by the International Institute for Analytics (IIA).

The CAIP certification requires applicants to demonstrate their knowledge and understanding of analytics, data science, and insights. This includes topics such as data analysis, predictive modeling, machine learning, data visualization, and communication of insights. In order to be eligible for the CAIP certification, applicants must have at least three years of experience in analytics or related fields.

It typically takes 6-12 months to complete the CAIP certification program. The program consists of two parts: an online course and an exam. The online course covers topics such as analytics fundamentals, data analysis techniques, predictive modeling methods, machine learning algorithms, data visualization principles, and communication strategies for insights. The exam tests the applicant’s knowledge of these topics.

The cost of the CAIP certification program varies depending on the provider but typically ranges from $1,000-$2,500 USD.

Do You Really Need a Assistant Brand Manager Certificate?

No, you do not need an assistant brand manager certificate to become an assistant brand manager. Although having a certificate may help you stand out from other applicants, it is not necessary. The most important qualifications for the job are experience and skills related to marketing, branding, and customer service. Depending on the company you apply to, they may also require that you have a degree or certification in marketing or business administration.

That said, having a certificate can still be beneficial because it demonstrates that you have a certain level of knowledge about the field and have taken the time to learn more about it. It shows employers that you take your career seriously and are committed to becoming an expert in your chosen field. Additionally, many certificate programs offer opportunities for networking with industry professionals which can be very helpful when looking for jobs.

In conclusion, although having an assistant brand manager certificate is not essential for becoming an assistant brand manager, it can be useful if you want to demonstrate your knowledge of the field and make yourself more competitive in the job market.

Related: Assistant Brand Manager Resume Examples

FAQs About Assistant Brand Manager Certifications

Q1. What is an Assistant Brand Manager Certification?

A1. An Assistant Brand Manager Certification is a professional certification that provides formal recognition of the knowledge and skills required to be an effective assistant brand manager. It demonstrates an individual’s ability to understand and apply the strategies and principles associated with managing a brand, as well as having a comprehensive understanding of marketing principles and practices.

Q2. How do I become certified as an Assistant Brand Manager?

A2. To become certified as an Assistant Brand Manager, you must complete a program that covers topics such as market research, consumer behavior, brand strategy development, brand positioning, advertising and promotion planning, digital marketing, public relations and more.

Q3. What are the benefits of becoming an Assistant Brand Manager?

A3. Becoming an Assistant Brand Manager can open up career opportunities in many different industries and positions such as product management, marketing management or even senior-level roles like Vice President of Marketing or Chief Marketing Officer (CMO). It also provides individuals with valuable skills for managing a brand across multiple channels including social media, search engine optimization (SEO) and more. Additionally, it gives individuals the credentials they need to stand out in their field when applying for jobs or promotions.

Q4. How long does it take to become certified?

A4. The amount of time it takes to become certified will vary depending on the program you choose; however, most programs can be completed within 6-12 months if taken full-time or 12-18 months if taken part-time.

Q5. What types of jobs can I expect after completing this certification?

A5: After completing your certification you may be qualified for roles such as Product Manager, Digital Marketer or even Senior-level roles like Vice President of Marketing or Chief Marketing Officer (CMO). You may also be able to find work in industries such as retailing, hospitality/tourism or healthcare/pharmaceuticals where brands play a major role in success.