Top 11 Brand Marketing Manager Certifications

Certifications are important for any brand marketing manager because they demonstrate a level of expertise and competency in the field. Having certifications can make a brand marketing manager more attractive to employers, since it shows that they have taken the time to formally learn about their profession and stay up-to-date on best practices. Additionally, certifications can help open doors to career advancement opportunities or new job opportunities. They also help build credibility with colleagues, clients, and other stakeholders when discussing industry topics. Finally, certifications can provide access to exclusive networking events and resources that can be beneficial for furthering one’s career.

The purpose of this article is to review the most beneficial certifications for Brand Marketing Managers and explain how they can help advance their career.

What are Brand Marketing Manager Certifications?

Brand marketing manager certification is a program designed to help marketing professionals gain the skills and knowledge necessary to effectively manage brands. This certification provides the training needed to develop, implement, and measure successful brand strategies. It also helps marketers build relationships with key stakeholders, such as customers, suppliers, and partners.

The certification covers topics related to brand management including customer segmentation, competitive analysis, market research, product positioning, branding strategy development, advertising campaigns and more. Participants will also learn how to create an effective brand identity and how to choose appropriate media channels for promotions. Additionally, they will gain insight into customer service techniques that will help them better engage with their customers.

By completing a brand marketing manager certification program, individuals can demonstrate their knowledge of current best practices in the field of branding. They will be equipped with the skills necessary to make informed decisions about their organization’s branding efforts and be able to put together successful campaigns that deliver results. Furthermore, this certification can provide credibility when seeking employment opportunities in the industry or when negotiating rates with clients or vendors.

Pro Tip: Before investing in a brand marketing manager certification, research the program to ensure it is properly accredited and that it covers the skills and knowledge necessary for success in this field. Make sure the program provides practical experience and the opportunity to network with other professionals.

Related: What does a Brand Marketing Manager do?

Top 11 Brand Marketing Manager Certifications

Here’s our list of the best certifications available to Brand Marketing Managers today.

1. Certified Digital Marketing Manager (CDMM)

Certified Digital Marketing Manager (CDMM) is a professional certification for digital marketing professionals. This certification is offered by the Digital Marketing Institute and is designed to equip digital marketers with the knowledge and skills necessary to effectively manage digital marketing campaigns.

The CDMM program consists of seven modules that cover topics such as search engine optimization, content marketing, social media marketing, email marketing, analytics, and more. The program can be completed in six months or less depending on how much time you are able to dedicate to it.

To get the CDMM certification, you must first complete all seven modules of the program and pass the final exam with a score of 70% or higher. After successfully completing the program and passing the exam, you will receive your official certificate from the Digital Marketing Institute.

The cost of getting the CDMM certification varies depending on which package you choose. The basic package costs $1,495 USD while the premium package costs $2,995 USD. Both packages include access to all seven modules of the course as well as lifetime access to any updates or changes made to them in the future.

2. Certified Social Media Marketing Manager (CSMM)

Certified Social Media Marketing Manager (CSMM) is a professional certification program designed to help individuals and organizations learn how to effectively use social media marketing strategies. It is administered by the Digital Marketing Institute (DMI). The CSMM program includes courses, exams, and a final project.

The CSMM program takes approximately four months to complete, depending on the individual's learning pace. It consists of six modules that cover topics such as social media strategy, content creation, engagement tactics, analytics and reporting, and legal and ethical considerations. Each module requires completion of an online exam before progressing to the next one.

The cost of the CSMM program varies depending on the payment plan chosen by the individual or organization. A single payment plan costs $1,395 USD while a three-payment plan costs $1,495 USD.

In order to become certified as a CSMM, individuals must successfully complete all six modules and pass the final project assessment with a score of 70% or higher. Upon successful completion of all requirements, participants will receive their official CSMM certification from DMI.

3. Certified Branding & Advertising Professional (CBAP)

Certified Branding & Advertising Professional (CBAP) is a certification program offered by the American Association of Advertising Agencies (4A's), the world's largest and oldest advertising trade organization. CBAP is designed to recognize individuals who have demonstrated a mastery of branding and advertising principles, practices, and strategies.

The CBAP certification program consists of two components: an online self-assessment exam and an in-person interview with a panel of experts. The self-assessment exam covers topics such as brand strategy, consumer insights, media planning, creative development, digital marketing, and more. The in-person interview is designed to assess the applicant’s knowledge of branding and advertising principles and their ability to apply them in real-world scenarios.

It typically takes 6–12 months to complete the CBAP certification process. Applicants must first pass the self-assessment exam before they can be invited to participate in the in-person interview. After completing both components successfully, applicants receive their CBAP certification.

The cost for the CBAP certification program varies depending on whether you are a 4A's member or nonmember. For 4A's members, it costs $1,995 for early registration (up to four weeks prior to start date) or $2,195 for regular registration (within four weeks of start date). For nonmembers, it costs $2,495 for early registration or $2,695 for regular registration.

4. Certified Content Marketing Manager (CCMM)

Certified Content Marketing Manager (CCMM) is a professional certification program that provides content marketers with the knowledge and skills to create, manage, and measure effective content marketing strategies. It is designed to help content marketers develop their skills in creating, managing, and measuring content marketing campaigns.

The CCMM program consists of three levels: Certified Content Marketing Professional (CCMP), Certified Content Marketing Strategist (CCMS), and Certified Content Marketing Executive (CCME). Each level requires completion of online courses and exams. The CCMP focuses on the fundamentals of content marketing; the CCMS covers strategy and implementation; and the CCME focuses on executive-level content marketing management.

It typically takes about 6 months to complete all three levels of the CCMM program. However, this timeline can vary depending on individual learning speed and commitment.

To get certified as a CCMM, you must first register for the program through the Content Marketing Institute website. You will then be able to access course materials, assessments, and exams. Once you have completed all three levels of the program, you will receive your certification certificate from CMI.

The cost of the CCMM program varies depending on which level you are pursuing. The total cost for all three levels ranges from $1,500 - $2,000 USD.

5. Certified Product Marketing Manager (CPMM)

Certified Product Marketing Manager (CPMM) is a certification program designed to help professionals in the product marketing industry gain the skills and knowledge they need to excel in their field. The certification is offered by the American Marketing Association (AMA).

The CPMM program consists of three courses: Product Marketing Strategy, Product Launch Management, and Advanced Product Management. Each course covers topics such as market research, competitive analysis, product positioning, pricing strategies, and more. The program also includes an exam that must be passed in order to receive the certification.

The program typically takes about six months to complete. However, candidates can take up to two years if needed.

To get certified as a CPMM, you must first apply for the program and then complete all three courses within two years. You will also need to pass the final exam with a score of at least 70%.

The cost of the CPMM certification varies depending on where you get it from. Generally speaking, it costs around $2,000-$3,000 USD for the entire program including all three courses and the final exam.

6. Certified Mobile Marketing Manager (CMMA)

Certified Mobile Marketing Manager (CMMA) is a certification program offered by the Mobile Marketing Association (MMA). It is designed to provide professionals with the skills and knowledge necessary to develop, implement, and manage successful mobile marketing campaigns. The CMMA program covers topics such as mobile strategy, mobile advertising, mobile analytics, and mobile security.

The CMMA program consists of two parts: an online self-study course and an in-person exam. The online self-study course takes approximately 8 hours to complete. It includes interactive video lectures, quizzes, and other activities to help you understand the fundamentals of mobile marketing. After completing the online course, you will be able to take the in-person exam at one of MMA’s approved testing centers. The exam consists of 80 multiple choice questions and lasts for two hours.

To get certified as a CMMA, you must first purchase the certification package from MMA’s website. The cost of the package is $399 USD and includes access to the online self-study course as well as one attempt at the in-person exam. If you do not pass on your first attempt, you can retake the exam for an additional fee of $199 USD. Once you have passed both parts of the CMMA program, you will receive your official certification from MMA.

7. Professional Certificate in Brand Management and Strategy (PCBMS)

The Professional Certificate in Brand Management and Strategy (PCBMS) is a professional certification program designed to provide students with the knowledge and skills necessary to effectively manage and strategize brand initiatives. The certificate consists of four courses that cover topics such as marketing, branding, consumer behavior, market research, strategic planning, and more. The program takes approximately three months to complete.

In order to receive the PCBMS certification, students must complete all four courses successfully. Each course requires approximately 30 hours of study time and includes lectures, case studies, group discussions, and assessments. Upon completion of all four courses, students must pass an exam in order to receive their certificate.

The cost of the PCBMS program varies depending on the institution offering it; however it typically ranges from $2,000-$3,000 USD.

8. Professional Certificate in Digital Brand Management and Strategy (PCDBMS)

The Professional Certificate in Digital Brand Management and Strategy (PCDBMS) is a comprehensive program designed to provide professionals with the knowledge and skills to develop, implement, and manage successful digital brand strategies. It is an online program that consists of five modules: Introduction to Digital Branding, Developing Your Digital Brand Strategy, Building Your Online Presence, Optimizing Your Digital Assets, and Measuring & Analyzing Your Results. The program takes approximately four months to complete, with each module taking one month.

To get the PCDBMS certificate, you must first register for the program on the official website. After registration, you will be given access to the course materials and activities. You will also receive guidance from a dedicated mentor who will help you throughout the program. Once you have completed all five modules and passed all assessments with a minimum score of 70%, you will be awarded your certificate.

The cost of the PCDBMS certificate varies depending on where you take it; however, it typically ranges between $2,000-$3,000 USD. This includes access to course materials and assessments as well as support from a dedicated mentor throughout the duration of the program.

9. Advanced Diploma in Brand Management and Strategy (ADBMS)

The Advanced Diploma in Brand Management and Strategy (ADBMS) is a postgraduate course designed to equip students with the skills and knowledge required to develop, manage, and promote brands. The course focuses on the strategies, tools, and techniques used in brand management, as well as how to create an effective brand identity.

The ADBMS typically takes around two years to complete. It is available through many universities and colleges across the world. To get the diploma, you must have completed a Bachelor's degree in a related field such as marketing or business. You will also need to demonstrate that you have relevant work experience or industry knowledge.

The cost of the ADBMS varies depending on where you study it and whether you are studying full-time or part-time. Generally speaking, it can cost anywhere from $5,000 - $15,000 USD for a two-year program. Additional costs may include textbooks and other materials needed for the course.

10. Chartered Institute of Marketing’s Diploma in Professional Brand Management and Strategy

The Chartered Institute of Marketing’s Diploma in Professional Brand Management and Strategy is an advanced qualification that focuses on the strategic aspects of brand management. It is designed to give professionals the skills they need to create and implement successful branding strategies, as well as develop a deeper understanding of how brands are managed in today’s competitive markets.

The diploma is made up of four modules: Branding Principles, Brand Planning and Strategy, Brand Implementation and Evaluation, and Advanced Brand Management. Each module takes approximately ten weeks to complete and requires the completion of assignments for assessment.

In order to gain the diploma you must have already completed a CIM Level 4 Certificate in Professional Marketing or equivalent qualification. You can then enrol onto the course by completing an online application form with your payment details. The cost for the full diploma is £2,400 (excluding VAT).

Once enrolled on the course you will be assigned an academic tutor who will provide guidance throughout your studies. You will also have access to a range of resources, including case studies, webinars, podcasts and e-learning materials. Upon successful completion of all four modules you will receive a certificate from the Chartered Institute of Marketing confirming your achievement.

11. Master of Science in Brand Management and Strategy

Master of Science in Brand Management and Strategy is a graduate degree program designed to help students develop the skills necessary to become successful brand managers and strategists. The program covers topics such as marketing, advertising, public relations, consumer behavior, branding, and strategic planning. It typically takes two years to complete this degree program.

To get a Master of Science in Brand Management and Strategy, students must first have a bachelor's degree from an accredited college or university. Once they have their undergraduate degree, they can apply to a graduate school that offers the program. During the application process, applicants will need to submit transcripts from their undergraduate institution as well as letters of recommendation from faculty or employers.

The cost of a Master of Science in Brand Management and Strategy varies depending on the school you choose to attend. Typically, tuition for this type of program ranges from $20,000-$50,000 per year. Additional costs may include books and other supplies needed for classes as well as living expenses while attending school.

Do You Really Need a Brand Marketing Manager Certificate?

The answer to this question is a personal one and depends on the individual's goals. For some people, a Brand Marketing Manager Certificate may be beneficial in helping them gain the skills and knowledge necessary for success in the field of brand marketing. It can also give them an edge when applying for jobs or promotions.

On the other hand, some people may already have the necessary skills and knowledge to become successful in brand marketing without having a certificate. This could depend on their past experiences, educational background or natural aptitude for brand marketing.

In short, whether or not someone needs a Brand Marketing Manager Certificate will ultimately depend on their own goals, current level of experience and knowledge and how much they wish to pursue brand marketing as a career.

Related: Brand Marketing Manager Resume Examples

FAQs About Brand Marketing Manager Certifications

Q1: What is a Brand Marketing Manager Certification?

A1: A Brand Marketing Manager Certification is a professional certification that demonstrates expertise in the field of marketing, specifically in the area of brand management. The certification provides knowledge and skills related to creating and executing successful brand strategies.

Q2: How do I become certified?

A2: In order to become certified, you must complete an accredited program or course that includes comprehensive instruction on topics such as market research, consumer behavior, brand identity development, and more. You may also need to pass an exam administered by a recognized organization.

Q3: How long does it take to get certified?

A3: The length of time it takes to become certified depends on the program you choose and how much time you are able to dedicate to studying for the exam. Generally, a full-time student can expect to receive their certification within six months.

Q4: What are the benefits of becoming certified?

A4: By becoming certified, you will gain valuable knowledge and skills related to developing successful brand strategies. Additionally, having this certification can help you stand out from other applicants when applying for jobs in the marketing industry. It can also help you earn higher salaries and get promoted more quickly within your current job.

Q5: Is there any cost associated with obtaining certification?

A5: Yes, there are fees associated with obtaining certification. These fees vary depending on the program or course chosen; however, they typically range from $500-$1000 USD.