What does an Assistant Brand Manager do?
Published 4 min read
An assistant brand manager is responsible for assisting the brand manager in developing, managing, and executing marketing plans for a particular product or product line. They work closely with other members of the marketing team to ensure that all aspects of the marketing mix are aligned with the overall brand strategy. Additionally, they may be responsible for conducting market research, analyzing data, and developing insights to inform marketing decisions.
Assistant Brand Manager job duties include:
- Assist in the development and implementation of marketing plans for assigned brands
- Monitor brand performance and share best practices across brands
- Assist in the development of brand identity and positioning
- Manage day-to-day relationship with advertising agencies
- Develop and execute promotional campaigns
- Monitor competitor activity and share insights with team
- Help develop annual brand plans and budgets
- Manage assigned projects within budget and timeline
- Prepare monthly, quarterly and annual reports on brand performance
- Present findings and recommendations to senior management
Assistant Brand Manager Job Requirements
The Assistant Brand Manager position requires a minimum of a Bachelor's degree in marketing, advertising, business, or a related field. Additionally, experience working in marketing or a related field is required, as is experience with marketing research and analysis. Certification in marketing or a related field is preferred but not required.
Assistant Brand Manager Skills
- Communication
- Writing
- Marketing
- Research
- Organizational
- Time Management
- Project Management
- Analysis
- Strategy
- Creative Thinking
- Presentation
Related: Top Assistant Brand Manager Skills: Definition and Examples
How to become an Assistant Brand Manager
An assistant brand manager is responsible for assisting the brand manager in planning and executing marketing initiatives to build and maintain the reputation and image of a brand. In order to become an assistant brand manager, one must have a bachelor’s degree in marketing or a related field. Additionally, experience in marketing or product management is often required or preferred. Strong analytical, communication, and organizational skills are essential for this position, as is the ability to work well under pressure and meet deadlines.
As an assistant brand manager, you would be responsible for helping to develop and implement marketing plans to build and maintain the reputation and image of your assigned brand. This would involve working closely with the brand manager to create promotional materials, develop marketing campaigns, and track progress and results. You would also be responsible for conducting market research, analyzing data, and preparing reports. Strong communication and presentation skills are essential in this role, as you would be expected to present findings and recommendations to the brand manager and other stakeholders.
If you are interested in becoming an assistant brand manager, start by pursuing a bachelor’s degree in marketing or a related field. Additionally, try to gain some experience in marketing or product management through internships or entry-level jobs. Develop your analytical, communication, and organizational skills, and look for opportunities to hone your presentation skills. Most importantly, stay up-to-date on industry trends and developments so that you can provide valuable insights and recommendations to the brand manager.
Related: Assistant Brand Manager Resume Example
Related: Assistant Brand Manager Interview Questions (With Example Answers)