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What does an Associate Product Manager do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

An Associate Product Manager is responsible for the development and management of products from conception to launch. They work with cross-functional teams to ensure that products are designed, developed, and launched according to schedule. In addition, they are responsible for gathering customer feedback and market research to inform product decisions.

Associate Product Manager job duties include:

  • Researching and identifying new product opportunities
  • Developing product requirements and specifications
  • Creating marketing plans and strategies for new products
  • Working with cross-functional teams to bring products to market
  • Managing product launches and post-launch activities
  • Conducting market analysis and competitive research
  • Monitoring product performance and customer feedback
  • Generating reports on product performance and sales
  • Identifying and resolving product issues

Associate Product Manager Job Requirements

An Associate Product Manager typically has a Bachelor's degree in business, marketing, or a related field. They also have experience working in product management, product development, or a related field. In some cases, certification in product management may be required.

Associate Product Manager Skills

  • Communication
  • Presentation
  • Organization
  • Strategic Thinking
  • Business Acumen
  • Cross-Functional Collaboration
  • Problem Solving
  • Data Analysis
  • Critical Thinking
  • Product Life Cycle Management
  • Project Management
  • Agile Methodologies

Related: Top Associate Product Manager Skills: Definition and Examples

How to become an Associate Product Manager

The role of an Associate Product Manager (APM) is to support the product manager in all aspects of product development and management. The APM is responsible for conducting market research, developing product requirements, creating product roadmaps, and managing product launches. In order to become an APM, one must have strong analytical skills and be able to think creatively about solutions to problems. Additionally, the ability to effectively communicate with cross-functional teams is essential in this role.

If you are interested in becoming an APM, there are a few things you can do to increase your chances of success. First, get involved in your school’s or company’s product development process. This will give you a better understanding of what the role entails and whether or not it is something you would be interested in pursuing. Additionally, try to gain experience in market research and project management. These skills will be essential in the APM role. Finally, consider pursuing a degree or certificate in product management or a related field. This will show potential employers that you are serious about the role and have the necessary skills to be successful.

Related: Associate Product Manager Resume Example

Related: Associate Product Manager Interview Questions (With Example Answers)

Editorial staff

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Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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