What does a Visual Manager do?

Learn all about Visual Manager duties, skills and much more. Get expert advice on how to become a Visual Manager.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A Visual Manager is responsible for creating and maintaining an appealing store appearance. This includes planning and executing store layouts, designing and implementing promotional displays, and ensuring that the overall look of the store is inviting and attractive to customers.

Visual Manager job duties include:

  • Select merchandise for visual displays in store windows and on the sales floor
  • Arrange merchandise in creative and visually appealing ways
  • Change displays regularly to reflect seasonal trends, new merchandise, or special promotions
  • Train and supervise staff on proper visual merchandising techniques
  • Monitor sales data to identify which products are selling well and need to be highlighted in displays
  • Work with store managers and buyers to ensure that displayed merchandise is appropriate for the target customer base
  • Develop marketing strategies to increase customer traffic and boost sales
  • Stay up-to-date on current trends in visual merchandising and retail design
  • Regularly evaluate the effectiveness of displays and make changes as needed

Visual Manager Job Requirements

There are no specific educational requirements for becoming a Visual Manager, although many employers prefer candidates with a bachelor's degree in a relevant field such as fashion design or merchandising. Certification is not required, but completing a professional development program in visual merchandising can be helpful. Employers also value experience, so candidates with prior experience working in retail or another customer-facing environment may have an advantage.

Visual Manager Skills

  • Leadership
  • Strategic Planning
  • Budgeting
  • Financial Analysis
  • Marketing
  • Customer Service
  • Retail Operations
  • Merchandising
  • Visual Display
  • Space Planning
  • Store Design

Related: Top Visual Manager Skills: Definition and Examples

How to become a Visual Manager

A visual manager is a key role in any organization that relies on visuals to communicate. As a visual manager, you will be responsible for creating and maintaining a consistent visual identity for your company or brand. This includes developing and enforcing guidelines for all visual communications, from website design to marketing collateral.

To become a visual manager, you will need to have a strong understanding of design principles and an eye for detail. You should also be able to effectively communicate your ideas to others, as you will be working closely with teams of designers, writers, and other creatives. In addition, it is helpful to have experience with project management software and graphic design software.

If you are interested in becoming a visual manager, start by honing your skills in graphic design and communication. Then, look for opportunities to lead projects or teams in a design capacity. Once you have some experience under your belt, you can begin applying for jobs that specifically require visual management experience.

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