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What does a Visual Coordinator do?

Photo of Brenna Goyette
Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A Visual Coordinator is responsible for creating and maintaining a visual display that is appealing to customers. This may include arranging merchandise, setting up window displays, and creating signs and other marketing materials. The Visual Coordinator must be able to work well with others and have an eye for detail.

Visual Coordinator job duties include:

  • Researching and sourcing images for use in marketing and advertising campaigns
  • Liaising with photographers, art directors and clients to ensure that visual content meets their needs
  • Editing and retouching images as required
  • Managing image libraries and archives
  • Negotiating fees and licenses for the use of images
  • Coordinating the work of junior staff members
  • Ensuring that deadlines are met
  • Quality control of all visual content
  • Budget management

Visual Coordinator Job Requirements

There are no specific education requirements for a Visual Coordinator, but many employers prefer candidates with a bachelor's degree in a relevant field such as graphic design, fine arts, or merchandising. Certification is not required, but it may give job seekers an edge over the competition. Experience is also beneficial, and many Visual Coordinators have several years of experience working in retail or another customer-facing industry.

Visual Coordinator Skills

  • Artistic
  • Creative
  • Able to work under pressure
  • Able to meet deadlines
  • Flexible
  • Good at time management
  • Good communication skills
  • Organized
  • Problem solving skills
  • Research skills
  • Team player

Related: Top Visual Coordinator Skills: Definition and Examples

How to become a Visual Coordinator

A Visual Coordinator is a professional who is responsible for the overall look and feel of a company’s visual communications. This includes everything from the logo and branding, to the website design, to the way marketing materials are designed. As a Visual Coordinator, you will need to have a strong understanding of graphic design principles, as well as an eye for detail and a passion for creating cohesive and visually appealing communications.

If you are interested in becoming a Visual Coordinator, the first step is to obtain a degree in graphic design or a related field. Once you have your degree, you will need to gain experience working in the field of graphic design, either through internships or entry-level jobs. Once you have gained some experience, you can then begin to apply for jobs as a Visual Coordinator.

When applying for jobs, be sure to highlight your skills and experience in graphic design, as well as your attention to detail and ability to create cohesive visual communications. In your cover letter, be sure to mention why you are interested in the position and what you feel you could bring to the role.

Once you have landed a job as a Visual Coordinator, it is important to always be on the lookout for ways to improve the company’s visual communications. This may include coming up with new branding ideas, redesigning marketing materials, or even developing new website designs. It is also important to keep up with trends in the world of graphic design so that you can ensure that your company’s visuals are always fresh and up-to-date.

Related: Visual Coordinator Resume Example

Related: Visual Coordinator Interview Questions (With Example Answers)

Editorial staff

Photo of Brenna Goyette, Editor

Editor

Brenna Goyette

Expert Verified

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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