What does a Visual Stylist do?
Published 3 min read
A visual stylist is a creative professional who works with fashion designers, retailers, and other businesses to develop and communicate a unique style or image. They may be responsible for creating visual displays, selecting and coordinating clothing and accessories, and providing advice on hair and makeup.
Visual Stylist job duties include:
- Work with clients to determine their specific needs and preferences for visual styling
- Develop creative and innovative visual styling concepts that meet the client’s objectives
- Create mood boards or inspiration boards to communicate the proposed visual styling direction to the client
- Conduct research on current trends in color, texture, pattern, and other design elements
- Select and source appropriate furniture, accessories, artworks, and other décor items
- Coordinate with other members of the design team to ensure that the overall vision for the project is achieved
- Prepare detailed specifications and instructions for installation crews or contractors
- Oversee the installation of all visual styling elements on site
- Conduct post-installation evaluations to ensure that the project has been executed according to plan
Visual Stylist Job Requirements
A Visual Stylist is responsible for creating and maintaining a store's image through the use of visual merchandising. They create displays, arrange merchandise, and oversee the overall look of the store. A Visual Stylist typically has a degree in fashion or retail merchandising, and many have certification from the Fashion Institute of Technology or a similar institution. Experience working in retail is also helpful.
Visual Stylist Skills
- Color
- Composition
- Pattern
- Scale
- Texture
- Light
- Proportion
- Balance
- Rhythm
- Unity
- Variety
Related: Top Visual Stylist Skills: Definition and Examples
How to become a Visual Stylist
There is no one formula for becoming a successful visual stylist. However, there are some key things that any aspiring stylist should keep in mind. First and foremost, it is important to have a strong sense of personal style. This will be the foundation for all of your work as a stylist and will help you stand out from the competition. Secondly, it is essential to be up-to-date on the latest trends in fashion and home décor. Knowing what is popular will allow you to create looks that are both stylish and unique. Finally, it is important to have an eye for detail and be able to visualize the finished product before you even start styling. This skill will come in handy when putting together looks for photo shoots or creating concepts for clients. If you can master these three things, then you will be well on your way to becoming a successful visual stylist.
Related: Visual Stylist Resume Example
Related: Visual Stylist Interview Questions (With Example Answers)