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What does a Visual Designer do?

Learn all about Visual Designer duties, skills and much more. Get expert advice on how to become a Visual Designer.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 4 min read

A visual designer is responsible for the overall look and feel of a project. They work with clients to understand their needs and create a design that meets their objectives. Visual designers use a variety of tools, including Photoshop, Illustrator, and InDesign, to create layouts, graphics, and illustrations.

Visual Designer job duties include:

  • Meeting with clients to discuss their needs and requirements
  • Researching on the latest trends and techniques in the visual design industry
  • Experimenting with different color schemes, layouts, typography, etc. to come up with unique designs
  • Creating rough sketches or wireframes of the proposed design concepts
  • Using graphic design software to create final visual designs for websites, logos, brochures, etc.
  • Working closely with web developers and other team members to ensure that the designs are implemented as per the specifications
  • Constantly updating your knowledge and skills by keeping abreast of the latest industry trends
  • Participating in brainstorming sessions to generate new ideas and concepts
  • Presenting the designs to clients for feedback and making necessary changes as per their inputs

Visual Designer Job Requirements

A Visual Designer is responsible for the overall look and feel of a company's products, including websites, apps, and other digital platforms. They work closely with UX designers and other stakeholders to create visual designs that are both user-friendly and visually appealing. A Visual Designer should have a bachelor's degree in graphic design or a related field, as well as several years of experience in the industry. They should be proficient in graphic design software such as Adobe Photoshop and Illustrator, and they should have a strong portfolio of previous work.

Visual Designer Skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe After Effects
  • Sketch
  • Invision
  • User Interface Design
  • User Experience Design
  • Motion Graphics
  • Graphic Design
  • Typography

Related: Top Visual Designer Skills: Definition and Examples

How to become a Visual Designer

There is no one specific path to becoming a visual designer. However, there are some skills and qualities that are essential for success in this field. First and foremost, visual designers must have a strong creative vision. They must be able to see the world around them and translate that into unique and innovative designs. They must also have the technical skills to execute their vision. This includes knowing how to use various design software programs and having a good understanding of color theory, composition, and typography.

In addition to these essential skills, visual designers must also be good communicators. They need to be able to explain their ideas clearly and work collaboratively with other members of a design team. They must also be able to take constructive criticism and use it to improve their work. Finally, they must be able to stay up-to-date on current trends in the design industry.

If you have the passion and talent for visual design, there is no limit to what you can achieve in this field. With hard work and dedication, you can become a successful visual designer and create amazing designs that make a difference in the world.

Related: Visual Designer Resume Example

Related: Visual Designer Interview Questions (With Example Answers)