What does a Special Events Manager do?
Published 4 min read
A Special Events Manager is responsible for the planning and execution of events. They work with clients to determine the purpose of the event, and then create a plan that will ensure the event is successful. This includes booking venues, coordinating catering, and managing the budget. Special Events Managers also handle on-site logistics, such as setting up audio/visual equipment and directing staff.
Special Events Manager job duties include:
- Planning and coordination of all aspects of special events including but not limited to conferences, galas, fund-raising events, etc.
- Working with clients to determine event goals and objectives and develop strategies to achieve them.
- Identifying potential sponsors and developing sponsorship proposals.
- Researching and selecting appropriate venues, caterers, décor, entertainment, etc. based on event budget and objectives.
- Coordinating logistics such as transportation, accommodations, security, etc.
- Developing timelines and checklists to ensure all details are accounted for and events run smoothly.
- Preparing budgets and managing event expenses within approved budget limits.
- Supervising event staff and volunteers on the day of the event to ensure everything runs according to plan.
- Evaluating events post-mortem to identify areas for improvement.
Special Events Manager Job Requirements
A Special Events Manager is responsible for the coordination and execution of events. They work with clients to determine their needs and develop a plan that meets those needs. They also develop budgets and timelines for the event. Special Events Managers may also be responsible for marketing the event and recruiting volunteers.
Education: A Special Events Manager should have a bachelor's degree in event management, hospitality, business administration, or a related field.
Certification: Event planners can earn voluntary certification through the International Live Events Society (ILEA) or the National Association for Catering and Events (NACE).
Experience: Special Events Managers should have at least 2 years of experience working in event planning or a related field.
Special Events Manager Skills
- Event management
- Budgeting
- Contract negotiation
- Venue selection
- Event design
- Vendor management
- Marketing and promotion
- Project management
- Logistics
- Risk management
- Customer service
- Attention to detail
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How to become a Special Events Manager
A Special Events Manager is responsible for coordinating and overseeing all aspects of special events. They work with a variety of clients to plan and execute events that are memorable and successful. Special Events Managers must be organized, creative, and have excellent communication skills.
If you are interested in becoming a Special Events Manager, there are a few things you can do to get started. First, consider pursuing a degree in event management or a related field. This will give you the knowledge and skills you need to be successful in this role. Additionally, gain experience by working with a local event planning company or volunteering at community events. This will help you learn the ropes and make connections in the industry.
When you’re ready to start your career as a Special Events Manager, begin by marketing your services to potential clients. Build a strong portfolio that showcases your ability to plan and execute successful events. Then, create customized proposals for each client, outlining your vision for their event. Be sure to stay within their budget and timeline constraints.
Once you land a few clients, it’s important to maintain open communication throughout the planning process. Keep them updated on your progress and listen to their input. After the event is over, follow up with clients to get their feedback and make sure they were happy with the results.
By following these steps, you can become a successful Special Events Manager and create unforgettable events for your clients.
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