What does a Sales and Marketing Coordinator do?

Learn all about Sales and Marketing Coordinator duties, skills and much more. Get expert advice on how to become a Sales and Marketing Coordinator.

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Brenna Goyette
Certified Professional Resume Writer, Career Expert

Published 3 min read

A Sales and Marketing Coordinator is responsible for planning, coordinating, and executing marketing and sales activities to promote a company's products or services. They may also be responsible for developing marketing campaigns, conducting market research, managing social media accounts, and overseeing promotional events.

Sales and Marketing Coordinator job duties include:

  • Researching and identifying sales opportunities, including new markets, products, and services
  • Planning and developing sales strategies
  • Generating leads and conducting market research
  • Coordinating sales activities
  • Managing customer relationships
  • Negotiating and closing deals
  • Meeting sales targets
  • Providing feedback to management on sales activities and trends
  • Developing marketing campaigns and materials

Sales and Marketing Coordinator Job Requirements

Most employers prefer to hire a Sales and Marketing Coordinator who has at least a Bachelor's degree in marketing, communications, or a related field. Many job postings also require 1-3 years of experience working in sales or marketing. Although not required, some employers may prefer to hire candidates who have a certification in sales or marketing, such as the Certified Sales Professional (CSP) designation from the American Marketing Association.

Sales and Marketing Coordinator Skills

  • Communication
  • Marketing
  • Sales
  • Coordination
  • Organization
  • Time Management
  • Customer Service
  • Writing
  • Research
  • Social Media
  • Data Entry
  • Microsoft Office

Related: Top Sales and Marketing Coordinator Skills: Definition and Examples

How to become a Sales and Marketing Coordinator

Sales and marketing coordinators are the key link between an organization’s sales and marketing teams. They develop and oversee sales and marketing programs, coordinate activities between the two departments, and track results. To become a sales and marketing coordinator, you will need to have strong communication and organizational skills.

The first step is to earn a bachelor’s degree in business administration or a related field. Many sales and marketing coordinators have a master’s degree in business administration (MBA) or a master’s degree in marketing. If you want to pursue an MBA or master’s degree, consider completing an internship in sales or marketing while you are still in school.

After you have earned your degree, look for entry-level sales or marketing positions with an organization that interests you. As you gain experience, start taking on more responsibility within your role. If your organization does not have a formal training program for sales and marketing coordinators, consider pursuing certification through the American Marketing Association or the American Sales Association.

Once you have the necessary education and experience, you can apply for jobs as a sales and marketing coordinator. When applying for jobs, be sure to highlight your communication and organizational skills. With the right education and experience, you can become a successful sales and marketing coordinator.

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